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Many magazines are distributed throughout the world via convergence such as social networking sites like Facebook, twitter and Instagram etc. the internet, news and even through supermarkets. This is an important element when considering distributing a product, this is so my target audience can purchase my magazine easily and also to have different ways of accessing my product as they may not have enough time to go the shops to buy the physical product but they would be able to buy it online and save it to their portable device. If I was to publish my magazine, I would be looking at similar companies and ways that many of the other magazines of the same genre of my magazine do.

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A media institution that may distribute my product is International Publishing Corporation (IPC). This is a consumer magazine and digital publisher in the United Kingdom, which has a massive portfolio of magazines, which sells at least 350 million copies of magazines each year. IPC Media is the UK’s leading publisher of consumer magazines and websites, in print and online for example Women’s Weekly magazine, TV Times, Country life and Marie Claire. It is suitable for distributing my magazine because as my target audience is young adults and teenagers it therefore it may entice more people to purchase my magazine due to its genre and the age range because from my research I have noticed that they do not have many if not any magazines for my target audiences age range. Due to the increasing popularity of R&B/Rap music, it would be beneficial for IPC Media as they do not offer R&B music magazines to their audiences.

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Evaluation 3: What kind of media institutions might distribute your media product and why? 

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Evaluation 3: What kind of media institutions might distribute your media product and why? 