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Finally got it done, decided to try motion graphics for the first time as i'd never tried it before. I definitely learned a lot but it took ages!

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TFFT, just finished and I feel glued to the chair.
Good luck everyone, see you in a few weeks!
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Congrats classmates on finishing out the course! I've posted my case study video to YouTube and look forward to your thoughts. I hope you are all staying safe and are healthy. It's  a strange time for sure. Sending all my best and big hugs from the US. :)

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Just watched the Pearlfisher video, sorry I missed it last night.

Happy to say I am uploaded and done. Good luck to everyone still finishing off.

Want to say thanks to the tutors this term, will see you next term Richard.

Good luck to you guys going into your final module and i'll see everyone else on the other side.

For the last time this term...

Stay safe!
Enjoy your break!

Peace out! ✌

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Week 12 outcome.

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Just uploaded my video on Vimeo and blog. You can read about this week here and also watch the video. Enjoy. :))

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The Health Hive: Week 12 Workshop Challenge

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This clip is a showcase of a project proposal I presented in response to one of the briefs of the second module as part of my studies. The project is about an online health and fitness community where people interested in a lifestyle change can interact, share experiences as well as find information and guidance.

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https://sashamitchelll.wordpress.com/2020/04/24/promote-and-test-presenting-launching-evaluate/

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ROV-AR Adopt a Dog Concept

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It is a touch long but I speak slowly sometimes.

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I've finished my video! I added in a few more slides to make it closer to the 2 minute mark. I'm really happy with how it turned out!

Blog: https://lucysmagraphicdesignblog.wordpress.com/2020/04/30/week-12-workshop-2/

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and my blog post for this week. Tried to work through some of the feedback from the crit - apologies if it seems a little rambling!

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Answers to the feedback last week, I think it's come together more because of it…

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Last week, we outlined how collaborating with disciplines outside of the design industry can reveal new insight and perspective into a subject. This week, we introduce graphic design studios and advertising agencies with offices around the globe.

This lecture video will:

Introduce graphic design studios and advertising agencies with global offices;

Examine how graphic design studios adapt to emerging global trends;

Analyse the creative output of global graphic design studios to demonstrate how they engage with local audiences.

After the lecture, take some time to explore the given resources. Make notes and reflect upon these ideas, and use them as a springboard for your own investigations. Use the Ideas Wall freely to discuss, ask questions and share ideas.

For this week's challenge activity:

Following last week's feedback I'm focussing on showing the VR application as an extra stage of the adoption process. The text opposite is the process of adoption through the Dogs Trust, from their website.

I'll be looking into the ideal stage to include the 'virtual dog'.

1.

Very good project solution to develop. However, this shouldn't be pitched as a 'Tamagotchi' pet for adults, this completely undervalues its potential. Give it real-world, tangible, reasoning. 'Adopt a pet' could be a clear focus. Visually map out of process. How would this potentially involve other organisations, e.g., Dog Trust, etc.

Could this work on across multiple platforms, AR + VR + In-app alerts, alarms, messages etc. Demonstrate how this would work as part of the process of homing a dog.

Haptic responses from the VR. How does the headset compensate / become inclusive for accessibility needs?

Response

I would suggest it as a stage in the rehoming process for Dogs Trust (or similar), by adding this stage the aim is to give potential new owners a 'trial run' with their pet.

During the adoption process a stage where you build up a 'type' of dog by age, size, it's behaviour around children and other dogs, etc., which could be integrated with a system where this criteria would match with data about the dogs which are currently held in the kennels.

The application is then set up within the VR to replicate whichever dog is chosen, along with an app for smartphones linking the headset with the behaviour via the app.

In-app alerts will notify the users of any needs from their virtual pet at random times of the day or night.

2.

I think that leaning into the ideas that were being shared in the crit might benefit this project a lot. It's a fun idea but in it's current form it didn't stand up to much scrutiny.

Rather than thinking of it as a tool for people to judge whether a dog is good for their home, I'd think of it as a set of tools that dog charities could use to assess the suitability of the humans for the dog. There were some good ideas shared that I think are worth incorporating to the doggie AR - especially the idea of a dog bark that goes off at random intervals, maybe some kind of app that tracks you going for a walk as if you were taking the dog for a walk to track over a period of time whether you put in the effort to go for the walk every 2 days or whatever.

Nice idea though mate, good work so far.

3.

Is this a stepping stone to fostering, then adoption?

A way for parents to gauge a child's responsibility level?

Should probably be AR, not VR

Make it a multi-step process of which you are designing one step?

Use the headset as part of the completion of a task?

Response

It would be a stepping stone added to an existing process.

I like the idea of it being a way for children to realise the responsibility of ownership. Children might pester parents for a puppy without realising what's involved. Being seen in public with an AR headset might appeal more to children than adults.

A VR approach would allow adults to take part in the privacy of their own home, an AR approach would add the pet to your own environment rather than a virtual world but working via the smartphone might be a more acceptable device for an adult.

Yes, a step in the process.

AR + adult + outside may not fit together.
VR + adult + virtual world within a headset might be preferable.

Pro's and con's for each approach, maybe the potential owners get to choose or the pet becomes AR when in need of a walk?

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Last week, we outlined how collaborating with disciplines outside of the design industry can reveal new insight and perspective into a subject. This week, we introduce graphic design studios and advertising agencies with offices around the globe.

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An AR platform would suit this process the best.My initial concern that some people wouldn’t be comfortable wearing a headset in public can be avoided if this platform is used.

A branded cardboard viewer can be given out to those taking part which they can choose either to use or not.

This viewer might bring an adoptive family closer as they interact with the AR headset at home with children, this could also be used as a way to teach the children of the responsibilities involved in looking after their potential pet.

RO-VR was a better product name but now it's AR I think this still gets away with it, you just have to talk posh-like when you say it…

Working up the blog and getting the storyboard together for the promo - nearly there!

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I should probably make a video now.
https://ashleighsmithdesign.wordpress.com/2020/04/29/wk-12-complete-planepaper-project-expansions-developments/

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I am happy to say, I am done!
week 12 link + vid at the end:
https://jazzstew.wordpress.com/2020/04/28/promote-test/

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Hopefully I have answered both my and Alice's brief.

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A short blog on some cheerful research.
(graphic credit: Charlie Patterson)
https://ashleighsmithdesign.wordpress.com/2020/04/29/exploring-research-paper-planes-shareables-and-co-creating/

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Some words about some things and a video

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Some words about some things and a video

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I promise, this will solve your brief @Sasha.

http://schokotrunk.com/2020/04/29/week-12-living-on-video/

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Finally done amongst other things!

Video link: https://youtu.be/q7XYSC6LVnE

Blog link: https://rachelwise240483.wordpress.com/2020/04/29/the-story-of-medicomms/

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This is the first draft of my video. I'm trying to address the social problem of loneliness and isolation, by providing people with a platform to share their artwork in an 'Art-Pal' scheme (like a Pen-Pal scheme but with art) and encourage people to have fun with it.  'Canterbury Creative' is not just for people that feel lonely, it's also for anyone who wants to take part, so I  wanted the service to appeal to a wide audience.

It's my first time making a video with Adobe Spark and using free stock footage. I worry that I haven't included enough of my own content. Also the video is only 1 min 30 seconds so I might need to pad it out a bit...

Any feedback would be appreciated!

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Reducing in water usage in LA: what Reddit thinks

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Reducing in water usage in LA: what Reddit thinks

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To gather some field research on J's brief, I asked Reddit some open ended questions about water usage. The feeling from this response is that rather to focus on residential usage, more should be done to tackle agricultural usage. Here's the full answer:

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A New Breed campaign case study video.

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*EDITED*
I had some great feedback from the first video so implemented it and here is the second version.

Please let me know if this video explains my idea enough and you understand the whole project?

Blog here.

Peace out!✌️

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Heres a link to a useful site :-)

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What is a storyboard & why they matter

The process of taking the vision in your head and turning it into images on screen usually begins with a storyboard. And this serves two functions - to refine your ideas on paper and to share these ideas with your film crew. Therefore, the more you understand how to make a storyboard, the more efficient they can be.

Before we go too much further, let's answer the question: What is a storyboard?

Storyboard definition

What is a storyboard?

A storyboard is a visual representation of a film sequence and breaks down the action into individual panels. It sketches out how a video sequence will unfold. And it functions as a trial-run for your finished film, video, or commercial, laid out in a comic book-like form.

How to make a storyboard (guidelines):

A linear sequence of drawings, reference images or photographs that represent each shot in a scene.

Provides a visual guidance for look, feel and movement.

Indicates the staging of actors and camera placement.

May include dialogue and sound direction.

The storyboard is important on so many levels. For example, it is a presentation tool, indispensable for pitches. It is also a planning tool, critical for pre-visualizing your project. And it's also collaboration catalyst that puts your team on the same page and gets everyone's creative wheels spinning.

Ready to learn how to make a storyboard? Here's your guide to writing a storyboard like a pro.

How to Create a Storyboard

1. Choose your storyboard medium

Before you start gathering images, drawing panels, hiring a storyboard artist, or doing any nuts-and-bolts illustration and pre-visualization work, you need to decide which medium to choose.

Basically, there are two options: the old-school method of drawing on paper and the more modern incarnation of using storyboarding software like StudioBinder's Storyboard Creator.

For the hand-drawn method, you can download our free storyboard template pack and then use our guide on how to use a storyboard template.

But how can you make a storyboard if you can't draw? Here are some alternative storyboarding methods for non-artists.

There's actually a way to combine the old and new methods by importing your hand-drawn boards into StudioBinder.

Here's our step-by-step guide on How to Use Storyboard Creator.

How to Make a Storyboard for a Movie

2. Determine your aspect ratio

Even if you think you know nothing about how to storyboard a video, you probably know that a lot of panels are involved.

But how big should those panels be? Believe it or not, storyboard dimensions are an essential decision to be made before beginning the process.

This is simply a matter of determining your aspect ratio - the size and shape of the frame of your camera. Not sure how to pick your aspect ratio? Check out the following video and for the general approach.

How to decide on the aspect ratio of your project

When using StudioBinder, you can preview the various industry-standard aspect ratios. This masks each image non-destructively, and you can adjust on-the-fly at any point.

Changing aspect ratio in StudioBinder

So even if your images don't exactly match the aspect ratio, you're fine. Just upload an image to preview the look of the frame. Pick the aspect ratio that works best for your project, and design your images for that size.

In the example below, click the image to toggle through the various aspect ratios. There you'll find the pop-out window in the upper left corner.

How to create a storyboard * Choose an aspect ratio

Aspect ratios do different things for different projects. Star Wars, The Shawshank Redemption, Pulp Fiction - their aspect ratios help define their worlds. Therefore, whatever aspect ratio you pick, you'll want to design your images with that in mind.

How to Storyboard a Film

3. Create or import your images

In this section, we get into the nitty-gritty. Once you've determined your aspect ratio, you'll need to start creating or gathering images.

There are essentially two schools of thought. As mentioned earlier, you either go "old school" with pencil and paper or you go with digital storyboards.

You can take photos of your own, or use images from TV shows and movies as your visual references. As long as they clearly communicate your vision, there's no reason not to.

However, no matter the medium you choose, the content of your boards should be approached with the same level of purpose and detail. This is where storyboard composition comes into play.

For example, the most important objects are the actors. As such, you need to make sure that they are front and center.

Creating a Storyboard Starts with Subject

This is where all the creative and practical decisions can be made (and remade) without consequence. For example, choosing your shot sizes, your camera angles, or your camera movement can be worked out in advance, saving you time and creative energy when you're actually on set.

You'll find our complete playlist of videos on these various elements in our Shot List series on YouTube. Additionally, you can also read more about the do's and don'ts of storyboarding.

Movie Storyboard Movement

4. Use arrows for motion

It can be difficult to represent a "motion picture" using a static image. However, there is one solution that is quite simple and clear - storyboard arrows. These arrows indicate motion on the screen, for either the camera or the character.

How to write a storyboard with arrows

Arrows show us where characters are going within the frame. For example, are they moving towards or away from the camera? Walking down the street?

Camera movement sets up how we see the action. Is it a close-up or a wide shot? Is it a static shot? Or a tracking shot following the main character? Here are some quick examples of how arrows are used to indicate a moving camera.

How to do a storyboard with camera movement

If you're using software like StudioBinder, you can select the various camera movements in the shot specs. When we add camera movement, we can also select shot size, shot type, and lens details as well.

Click the image below to explore the various shot specs:

How to storyboard a video * Customize shot specs

As you can see, using arrows to indicate motion is a rather intuitive process. For reference on how to make a storyboard with camera movement, you can use our Ultimate Guide to Camera Movement.

How to Make a Storyboard with Camera Movement * Subscribe on YouTube

For more, check out our other post on How to Storyboard Camera Movement.

How to Write a Storyboard Sequence

5. Add shot numbers & notes

Without shot numbers, your crew and creative collaborators won't understand references to specific shots. When you're creating a storyboard manually, make sure to number every shot in the correct order.

For example, if you use more than one panel for the same shot, label them with letters as well. So if the first shot has three panels, you would label them "1A," "1B," and "1C." See the example below for what this looks like.

As mentioned, StudioBinder automatically adjusts and updates shot numbers. Drag-and-drop your image to a new spot in the sequence to make your labeling and organizing efficient.

Additionally, the other element to add is storyboard notes. This is any text added to the image to help clarify the action or fill in the gaps between panels.

Here's an example from Salt thatprovides an extra layer of detail and information. Moreover, these notes are especially useful in action scenes to help mark each action beat.

Notes and annotations help guide the story

With this process, convey the intention. Label clearly. Get in and out. It's pre-visualization, not production. Production comes soon.

How to Storyboard a Video

6. Share and present your work

It's time to take your finished panels and distribute them to your team - your cinematographer, your Art Department, anyone who needs to know what you're looking to capture.

If you're pitching a video concept, now's the time pull back the curtain on your boards and share them with clients.

Or if you took the "old school" route, there are a couple options for sharing and presenting your work. The first is to create a binder (probably multiples) that contains the full storyboard.

The second is to create a literal "story board" where many paper panels are displayed for presentation to a large group.

That being said, if you're using cloud-based software, sharing is easy with just a few clicks.

Directors and 1st ADs may want edit access to elaborate on shot specs or logistics. Others, like clients or executives, may want comment access to provide feedback.

Sharing and Collaborating in StudioBinder

How many frames do you want per row? There's no perfect answer. When you're working on an action scene like a car chase, it might be beneficial to have four frames per row t0 fit as much on a single page as possible.

Or if it's a slower-paced scene and you want the detail work to come across, two or three panels could do the trick.

Using StudioBinder, you can create a slideshow. This presents the board as a single panel at a time that you can advance when ready. That way, you don't need to worry about video editing or making a flip book.

Activating Slideshow View in StudioBinder

Check out an example of a slideshow below. This is a portion of the opening sequence from Austin Powers in Goldmember. Click the image and then select the "Slideshow" view in the upper right corner. In doing so, you can flip between the images to get a sense of the scene:

If you want to know how to write a storyboard as a motion sequence, you can string together your individual images as a video. This is called an animatic and it is certainly a more evolved and polished way to present your boards.

For more presentation tips, read our post on How to Display Storyboards.

In conclusion, a storyboard is a communication tool. It exists to help turn your vision into a finished work. It's there for you to share with others.

This process can seem like one of the most daunting challenges in filmmaking. But rather than look at it as a frightening task, remember that it's meant to help make your project even better.

Up Next

Create a storyboard of your own

Now that you know how to make a storyboard, it's time to put all this practice into action. You've got a project burning a hole in your creative pocket. And you can even see how the scene plays out, shot by shot. Get started creating a visual representation of that vision and you'll be closer to seeing it come to life.

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How to Make a Storyboard - Ultimate Guide & FREE Templates

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The process of taking the vision in your head and turning it into images on screen usually begins with a storyboard. And this serves two functions - to refine your ideas on paper and to share these ideas with your film crew. Therefore, the more you understand how to make a storyboard, the more efficient they can be.

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Dealing with some of the issues raised from the crit feedback

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Dealing with some of the issues raised from the crit feedback

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Playground creates stop motion using Zoom calls.

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Playground creates stop motion using Zoom calls.

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A little bit of imagination in our current circumstances gos a long way!

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Erwin set about planning the animation and creating the 962 stills, then dividing the sequence into different parts. These were then printed and distributed to all of his 22 participants at The Panics, who pop up throughout the titles holding up their collection of frames. The whole thing took three weeks to make, including sound design and music by Amp.Amsterdam.

The process wasn't without hiccups, of course. With all the print shops closed, printing was done at home too, but with almost 1000 pages to print there were some "technical difficulties" including Erwin having to clean something serendipitously called a corona wire in his printer... it also meant they had no access to a borderless printer, so the team had to manually cut all the pages (that's 3848 edges, if you're interested). Erwin learned a lot, he says, but "embarrassingly, my biggest challenge (but ultimate victory!) was figuring out how to print double-sided in the right orientation for the final shot. I'm honestly ashamed of how many wrong attempts this took."

Having seen some "great Zoom memes" and the like, Erwin says he hadn't seen a similar approach to Zoom stop-motion yet, but was "kind of afraid that I would wake up one day to find that someone else had created something similar!" Nevertheless with the ongoing lockdowns, this project is ultimately very relatable, he says, "so I really hope we get to see more clever, unexpected ways of using this format".

The final results are a testament to creativity in any conditions, not to mention an innovative use of Zoom. "More importantly," Erwin concludes, "we just had so much fun creating this together. At least for ourselves, making these titles has been a way to make a little light out of an otherwise quite serious situation. I hope it does the same for people who watch it."

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Playgrounds' stop-motion graphics created over Zoom are an "ode to WFH together"

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Erwin set about planning the animation and creating the 962 stills, then dividing the sequence into different parts. These were then printed and distributed to all of his 22 participants at The Panics, who pop up throughout the titles holding up their collection of frames.

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not the right board but if anyones interested in Oil auctions, gdp, and war, I revisited/finished my week 4 infographic

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Full 10 mins if no one has seen the Old Spice ads before.

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Full 10 mins if no one has seen the Old Spice ads before.

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P-p-p-p-p-p Power!

Enjoy!

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The best of old spice, a 10 min. compilation!

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This always reminds me of my dad because it was his smell of choice back in the day!
Love this campaign, it's more about the cinema trickery and what is being said than anything else, but carries deeper messages.
My campaign will be similar from the solution I delivered last week. More an in your face campaign with deeper meanings :-)

Good luck this week everyone!
Hope there are no massive problems for anyone, dig deep and lets smash week 12!

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Old Spice | The Man Your Man Could Smell Like

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I really tried to reflect on how my process went over this project. It was an exercise in stepping outside myself and analysing my process and what I actually did during the design process.
Blog Post: Observing my slippery slope during my concept development method

catchy title I know

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editable for challengers to customize this their own distance
example website also now published
www.planepaperchallenge.org

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note website not live yet

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The concept has developed into a community challenge project. The idea is to generate a simple, accessible, fun and mildly competitive challenge, fold any piece of A4 into a paper plane, fly it as far as you can, go to the website, input your distance to your chosen poster template (2 or 3 designs to choose from all in the branded identity of the challenge) and stick it up in your window to show your neighbours, or just get the jpeg and share on your social feed with the #.
Simple, accessible, inclusive, possibly totaly naff.

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I've put together this project outline based on feedback in the crit

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I've put together this project outline based on feedback in the crit

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I've outlined basically what i'd do with this project if I was able to take it the whole way and i've included info about the design solution i'll be submitting as the outcome for this project.

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How brands use 'local' as a source of competitive advantage

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How brands use 'local' as a source of competitive advantage

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The Challenger Project | The Home of Challenger Brands

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Eagle Lager is a Ugandan beer that not only champions Uganda in its marketing but also genuinely helps the local farmers and the communities it serves. Eagle Lager is brewed using Uganda's home-grown Epuripur Sorghum crop, rather than rely on imported grains. The Sorghum is specifically cultivated for Eagle Lager and provides jobs and training for local farmers. The company, owned by SABMiller, then ploughs its profits back into HIV/Aids testing, clean water and education in the country.

Others leverage provenance and 'being local' to give the brand greater definition and differentiation. UK spectacles brand Cubitts leverage in its marketing and communications the name, iconography and history of Kings Cross, a geographically small but historically important corner of London. The area provides the brand with a common and consistent thread which is woven through the brand in sometimes subtle ways. Frames are named after roads in Kings Cross, whilst product descriptions share stories and history from the area's rich industrial past. Whilst brands celebrating provenance is not new, using the cachet of a district of London rather than the city itself, is noteworthy for a brand with global ambitions and perhaps illustrates the extent to which being local has become an important brand narrative in itself.

Waterstones takes another approach to leveraging 'local'. A British brand with over 250 stores across Europe, the book retailer reject the convention of a single brand logo, allowing stores in different regions to display the brand name in various typefaces. A number of Waterstones stores are also unbranded, blurring the lines between an independent store and a chain, and ensuring those stores fit into and respect local surroundings rather than compete with them for attention. The local strategy extends to store managers being given autonomy to run community events in store and choose which books are bought in for their customers and particular regional tastes.

The desire from marketers to cater for consumer demands for local brands has also led to controversy. Waterstones received criticism from sections of the public and British press for potentially misleading consumers into thinking the unbranded chain stores were small independent bookshops.

Tesco were found last year to have created fake farm names such as 'Woodside Farms' in order to give consumers the impression that intensively farmed produce was instead from real, small-scale farms. Tesco faced a backlash from angry consumers who felt misled by the fake branding and the environmental charity Feedback Global awarded Tesco with its 'Total Bull' award for the scandal.

Nike's 'Nothing beats a Londoner' campaign won many plaudits for its zeroing in on London and capturing the romance and excitement of being a Londoner. Nike received a substantial amount of criticism too however for neglecting other cities in Britain (particularly in the North of England) and for also failing to include a single Asian person in the ad despite 18.4% of London's population being Asian.

Whether leveraging a regional identity for the brand like Cubitts, or using a localised approach in terms of the strategy like Waterstones, a local approach will naturally connect and appeal to some and perhaps dissuade and invite criticism from others. But with globalisation and its consequences increasingly becoming something to rally against, a 'local' approach is becoming a more popular, powerful and engaging strategy for brands and businesses to take.

INSIGHTS FOR A SUCCESSFUL LOCAL STRATEGY

Ensure the provenance or connection to being local is authentic and credible

Amplify the differences, making the local identity dramatic across communications and experience

Ensure the local identity is consistent and coherent throughout the brand and brand experience

Challenge the existing business model by using local partners or by localising the business supply chain or part of the supply chain

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How brands use 'local' as a source of competitive advantage - The Challenger Project | The Home of Challenger Brands

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A more global, connected and homogenised experience of the world means people long to find the original and unique again. And that often means what is local. Amazon sells us goods. Google provides us access to information.

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Ok, so I thought I'd share. I was feeling like I was stuck with a poor plan for this brief. I woke up this morning with the dawning realisation that I have been focused in designing a 'Product' (old habits) to solve the need I identified in week 10, not a graphic lead solution. While I definitely am going to go ahead and try to meet this need, as I see it, a lack of ability to cross interact between houses in developments during lockdown, I am shifting aim a bit. Built on from my initial concept development, which intended to promote to cross household games and challenges, the next step is a broader audience system that facilitates specific household interaction in each neighbourhood. I am actually super excited now to have moved through the concept development (late though it is!) and gotten to what I think is actually a robust design idea. Wahoo and three cheers for the design process, it never bloody fails!

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Sent this prototype out to my little focus group this morning to get some feedback

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Unlike a larger, holistic company with a wide range of staff, Anyways works with clients on a brief and then brings in from an extensive network of collaborators, the right people for each job. Although they are fully involved in the process, they kind of act as the 'middle man'.

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An overview of Anyways as an agency and the work they do

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D&AD - Creative Advertising, Design and Digital

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Best Social Good Campaigns in the World 2018

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Hello and welcome to the last week of GDE720. I hope you've enjoyed it.

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Hello and welcome to the last week of GDE720. I hope you've enjoyed it.

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For this week’s challenge activity:

1. Create and record a two minute case study film, which highlights the challenge (your own or a challenge set by another student) you tried to solve and the design you created to solve it.

2. Upload your case study film to YouTube.

3. Post your YouTube video link onto the Ideas Wall.

4. Let the student who originated the work know, so they can comment on the solution.

Please follow the instructions, below, which offer a guide to uploading video to YouTube.

––––––––––––––––––––––

To ensure the video is accessible via a hyperlink, but not searchable on YouTube, please select the Unlisted option. This is the best option if you need YouTube to host your video and share the hyperlink with your tutors and peers only.

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You can upload videos to YouTube in a few easy steps. Use the instructions below to upload your videos from a computer or from a mobile device.

Upload videos in YouTube Studio

1. Sign in to YouTube.

2. In the top-right, select Create a video or post Upload video.

3. Select the file that you'd like to upload.

​If you close the upload experience before you finish choosing your settings, your video will be saved as a draft on your Videos page.

Step 1: Add basic info

Add important details to your video.

Title
The title of your video. This field is required.

Description
Info that shows below your video.

Thumbnail
The image that viewers will see before clicking your video.

Playlists
Add your video to one of your existing playlists, or create a new playlist.

Audience
To comply with the US Children's Online Privacy Protection Act (COPPA), you're required to tell us whether your videos are Made for Kids.

Age restriction (advanced)
Age-restrict videos that may not be appropriate for all audiences.

Step 2: Choose advanced settings

At the bottom of the Details page, select MORE OPTIONS to choose your advanced settings.

Paid promotion

Let viewers and YouTube know that your video has a paid promotion.

Tags

Add descriptive keywords to help correct search mistakes.

Tags can be useful if the content of your video is commonly misspelled. Otherwise, tags play a minimal role in your video's discovery.

Language

Choose the original video language.

Subtitles and closed captions

Upload subtitles and closed captions files.

Recording date

Enter the date on which the video was recorded.

Video location

Add the location where your video was filmed.

Recording date

Enter the date on which the video was recorded.

Licence and distribution

Choose between a standard copyright licence or a Creative Commons licence.

Select if your video can be embedded on a different website. Indicate if you'd like to send notifications to your subscribers for your new video.

Category

Select the category of your video, such as education or comedy.

Comments and ratings

Choose whether viewers can leave comments on the video. Choose whether viewers can see how many likes and dislikes are on your video.

Step 3: (If eligible) Choose how you want to monetise

Step 4: Add video elements

Add cards and end screens to show viewers related videos, websites and calls to action.

End screen
Add visual elements to the end of your video. Your video must be 25 seconds or longer to add an end screen. This option is only available after your video has finished processing.

Cards
Add interactive content to your video. This option is only available after your video has finished processing.

Step 5: Preview and publish

Open the Visibility page to choose your video's privacy setting and pick its publish time.

To publish your video now: Select Publish now and choose your video's privacy setting.
Tip: Upload your video as 'Unlisted' to make sure that there are no monetisation or processing issues with your video before you publish it.

To publish your video later: Select Schedule and pick the date when you want your video to be published. Your video will be private until that date.
To set up a Premiere, tick the box next to 'Set as Premiere'. Unlisted and private videos can also be converted to Premieres after upload.

Before finishing, preview your changes and make sure that they follow YouTube policies.

Learn more about uploading videos

Upload audio files

You can't upload audio files to YouTube. See a list of supported file formats that can be uploaded to YouTube.

To add your content to YouTube, try converting your audio file to a video file by adding an image. YouTube doesn't have a tool to do this, but you can try other video editing software.

Learn the difference between 'upload' and 'publish'

When you upload a video, the video file is imported to YouTube.

When you publish a video, the video is made available for anyone with access to watch it.

Upload vertical videos

When you upload and publish your video, YouTube will work out the best way to display the content. For the best experience, don't add black bars to the sides of your vertical video. Whether the video is vertical, square or horizontal, the video will fit the screen.

Understand why your video's upload date and publish date are different

Upload date: The date that you uploaded your video. Appears next to your video on your Videos page.

Publish date: The date that your video became public. Appears beneath your live video and is always in Pacific Standard Time (PST).

These two dates can be different if:

1. You uploaded your video as private or unlisted, and made it public later.

2. You're in a time zone that's ahead of PST.

Understand video quality processing

When you upload a video, it will initially be processed in low resolution. This process helps you complete the upload process faster. Once the upload flow is complete, your video will be available to stream in low resolution on a wide variety of devices.

Higher resolutions, such as 4K or 1080p, can take more time to process. While this processing happens, your video may seem to be missing higher resolutions for several hours. Once high-resolution processing is finished, higher resolutions will be available on your video. Learn more about video processing after upload.

Related links

How can we improve it?

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You can upload videos to YouTube in a few easy steps. Use the instructions below to upload your videos from a computer or from a mobile device. Sign in to YouTube. In the top-right, select Create a video or post Upload video. Select the file that you'd like to upload.