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This shows the dramatic shift in the ideas of racial stereotypes, however the relatively stagnant ideas in gender roles in society.

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This ad depicts the healthy and happy children as not as obviously white! They are now Indian children, however the ideas of women being bound to the house are still present.

Also interesting-- the ad is for Indian textiles! post-independence promoting Swadeshi?

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This shows the Indian mother, distancing itself from the typical stereotype of an ideal white mother and white baby

It also perpetuates the ideals of women in the household, however at the same time empowering them to also be a "doctor" and having more autonomy and not being as reliant on men to do important work.

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This ad brings about major gender stereotypes and the propagation of gender roles and expectations.

This reflects masculinity stereotypes of strength and at the same time the female stereotypes of being a mother and YOUNG and healthy

USE THIS FOR FORTIFICATION AND GENDER AND RACE!

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reinforces stereotypes

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This ad represents the obvious insinuation that women belong in the home and are the ones worrying about their children

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Emphasizing modernity of the product being sold

how modernity is linked to Britishism

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emphasizes royal nature of this british manufactured tea set. Also shows british link to the practice of drinking tea at this time.

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This section shows a wide emphasis on universal industrial development. Good source.

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This ad promotes an anti-malaria medication that is quoted by a British person and shown here to insinuate protection against the Indian disease.

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Promoting British engines

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This promotes the "all-american" compony and how it supports the modern business MAN.

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Attempting to modernize India's infrastructure.

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This is an English car brand that emphasizes modernity.

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the emphasis of the more modern technology as what is British and more advanced-- there is some indian industry promotion but it is for more mundane products

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emphasizing MODERNITY and the car as an English car

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This shows an OBVIOUSLY british boy-- Pith Helmet

RACE!

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An ad that shows the showcasing of British industry and how it is superior.

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British ideals are pictured in the car ad. Jewett's are an American brand car.

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The wording on this ad exemplifies the Britishness of the product and its superior British production is a selling point

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This ad emphasizes British ideals as modernism.

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British motor company ad

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Shows how the ideal baby is British-- talks about the "disease contaminated milk in India" and how this is a British milk.

reinforces idea of India as inferior and "dirty"-- definitely targeted towards British people living in India

USE THIS FOR RACE!

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Shows how the anxiety of mothers was targeted for the health ads for babies.

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I've seen a lot of these "happy baby" themed ads-- all white babies-- what are they? Child vitality? what is the significance of this?

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Baby food-- they are really trying to get some point across about infant health!

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This again emphasizes its targeting of mothers

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This source shows the effects of a tropical hot climate and the tension in India with the nervousness of white people in this new climate.

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Uses "baby" as almost a name? Very odd wording.

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I'm interested in exploring how children were depicted in advertisements in the 1930s.

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"Guaranteed absolutely harmless."

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Insecurity of people through their children

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Saves kids lives.

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Emphasis on child vitality
because of the high infant mortality rate at the time? Link to the worries of a white body in an Indian climate and culture in the 1920s
Look into change over time maybe??

How children were depicted in the 1920's

How child ads were targetted towards women-- reinforces gender biases