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How Sustainability Is Becoming More Important Now Corona Virus Has Hit.

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How Sustainability Is Becoming More Important Now Corona Virus Has Hit.

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High street brands are working harder and harder in order to create a transparent brand and to make sure they are using sustainable practaces whilst creating their products. Sustainability and transparency is becoming more and more important to the consumer, meaning that they look more into what brands they are buying from and how they are producing the goods. Whilst Covid-19 has caused havoc with everyones lives, it has lead to brands being exposed to how they treat their suppliers with only '2% publish the percentage of orders with on-time payment to suppliers'. This could depict how they are not paying their suppliers on time and they are also not being treated fairly. Which has caused a massive uproar. This is something to keep in mind for my brand.

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How Stores Can Try To Ensure Customers After.

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How Stores Can Try To Ensure Customers After.

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With everything that has been going on worldwide, shopping for non essential products is most likely to become less and less important. This could also mean that this is a change that could stick around for the foreseeable future. However this article has presented us with lots of statistics that are very interesting.  '43% of consumers' have said that they will be more likely to support and buy from a brand after corona virus if they had treated their staff well during these tough times. '30% of consumers overall say they will buy fewer clothes' however they said they would buy from brands  that have acted in a great ethical way and also that staff welfare all around the company has been managed well. This shows again that if a brand is transparent to everything going on in these times with staff and what precautions they have taken then they will have positive recognition for the brand and encourage people to want to buy from them.

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Some 43% of consumers say they will be more likely to support a fashion brand or retailer post-lockdown if they have treated their staff well during the crisis.

A new study carried out exclusively for TheIndustry.fashion of 2,000 fashion shoppers of all ages across the UK also shows that 32% will also make more of an effort to support small, independent brands moving forward.

The COVID Consumer: How Fashion Shopping is being Changed for Good report also features data on who is buying fashion while in lockdown, what they are buying and what they intend to buy once restrictions on non-essential physical retail are lifted.

Almost a third of consumers (31% overall) say they have bought adult clothing during lockdown, but when the data is broken down by age group it shows that 45% of 16-24 year old have purchased clothing online since the shops were shut down and along with 40% of 25-34 year olds.

Once lockdown is over, however, 30% of consumers overall say they will buy fewer clothes but those brands and retailers who will win out are those that have behaved ethically during lockdown.

Information about a brand or retailer's approach to staff welfare is the second most requested form of communication at this time (18%) after discounts and special offers (30%).

"The enthusiasm among young consumers for fashion even while in lockdown will go some way towards explaining the robust performances from ASOS and Boohoo, which have been recently revealed. But older consumers can still be tempted to buy with the promise of a discount, as our study shows.

"However, while a unprecedented level of discounting seems almost inevitable when the shops do re-open the importance of brand values and behaviour will also be at the forefront of consumers' minds, so now is the time for brands to work on their communications," says TheIndustry.fashion Editor in Chief, Lauretta Roberts.

Research for the report was carried out by expert agency Savanta from 1-5 April 2020. The full report can be downloaded FREE of charge here.

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Post lockdown shoppers will reward brands who treat staff well during crisis - TheIndustry.fashion

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Some 43% of consumers say they will be more likely to support a fashion brand or retailer post-lockdown if they have treated their staff well during the crisis. A new study carried out exclusively for TheIndustry.fashion of 2,000 fashion shoppers of all ages across the UK also shows that 32% will also make more of an effort to support small, independent brands moving forward.

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More and More brands from online only stores like in-the style and asos to brands like Three Graces have decided to donate their earnings from their products to charities to support people who are really struggling. People go through daily struggles, like homeless people, are going to be hit the hardest through these times as people aren't going to be as willing to help out of their own generosity just because of the lack of food in the stores as well as the social distancing rules. Therefore this is a great thing that brands are doing as it is really a selfless thing to do, their own sales are probably down in general anyway so this is so generous. This is also gives the brand a really great reputation.

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For two full weeks, from Wednesday 18 March to Wednesday 1 April 2020, Three Graces London will donate 100% percent to support Crisis' efforts to protect the homeless through the Coronavirus outbreak.

Three Graces London Founder, Catherine Johnson, said: "Whilst we retreat to the safety and comfort of our homes, I want to spare a thought for those who don't have that luxury. By supporting the incredible work of homeless charity Crisis, we hope to be able to play a small part in helping those who are at their most vulnerable and alone."

Crisis is the UK's national charity for homeless people. The charity believes that in 21st Century Britain, everybody should have a place to live.

78% of homeless people report having a physical health condition, compared to 37% for the general population - with conditions usually associated with older age more common amongst the homeless. Meanwhile, the average death of someone who is homeless is 45; substantially lower than the average person.

Now, in the midst of the Coronavirus outbreak, Crisis is calling on national governments and local councils to take emergency measures to ensure people experiencing homelessness can access testing and self-contained accommodation with private bathrooms.

Jon Sparkes, Chief Executive of Crisis, added: "We're enormously grateful to Three Graces for choosing to support us by donating all of the profits from their online sale."

"With the coronavirus outbreak, we've had to postpone some of our usual fundraising events - so the money raised by Three Grace's generous customers will help to ensure we continue to support thousands of people to leave homelessness behind by providing one-to-one services, education and training."

Read all of our COVID-19-related updates in our dedicated content hub here.

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Three Graces London donating 100% of net sales to help homeless during Coronavirus outbreak - TheIndustry.fashion

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For two full weeks, from Wednesday 18 March to Wednesday 1 April 2020, Three Graces London will donate 100% percent to support Crisis' efforts to protect the homeless through the Coronavirus outbreak. Three Graces London Founder, Catherine Johnson, said: "Whilst we retreat to the safety and comfort of our homes, I want to spare a thought for those who don't have that luxury.

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Something really negative that Corona Virus has caused is stores having to shut shops and loosing profits because of it. Due to these awful circumstances companies are having to make budget cuts which is resulting in lots of companies laying off staff across stores and head offices roles. Not only will this effect their lives in general but it will also have a huge impact on their mental health. Unfortunately they have predicted 'more than 235,000 retail jobs will be lost by the end of the year'. Lots that have already have been made redundant are having to apply for benefits for the first times in their lives, as retail recruitment is on a freeze currently. In order to avoid ruining staff's mental health and making them helpless in these times, brands should be furloughing staff with help of the governments 80% scheme so they are still able to support their families. If they are unable to do this and have to make staff redundant during these times they should offer career & counselling services for all members being laid off to ensure that they are okay. Like it said on the previous article, the kinder they are to their staff won't just help their staff it will also benefit them after this is all over to get back on track.

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Due to lots of big fashion brands cancelling their orders, as they're struggling to sell their current ranges, is leading to garment workers across the world not being paid. Mostly women from rural area's are being laid off and being cut off from pay and even any pay they are owed from previous months! Over 1 million workers just in Bangladesh alone have already lost their jobs due to order cancellations and buyers refusing to pay for cancelled shipment of goods that have already been produced. Lots of factories across the world are really feeling the heat of Covid-19. About 6% of factories have lost all of their order completely by brands cancelling, and 45% have lost a big quantity their orders. This is not only effecting those who loose their jobs as it is almost impossible to survive during these times for them. But it is also affecting the relationships between suppliers and companies as it can cause hostility between the two due to cancellations and refusal of payment. Again it is also going to effect the brand as they will loose customers due to the lack of transparency as this will defiantly not be something brands are exposing.

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pennsylvania state university's center for global workers' right

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Fashion labels cancel orders during coronavirus, garment workers go unpaid

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A report released by the director of Pennsylvania State University's Center for Global Workers' Rights, says the coronavirus crisis has resulted in millions of factory workers being sent home.

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This current change to retail is creating a huge struggle for all retailers at the moment. Especially whilst people are at home and paying more attention than ever before to any kind of news.
This article tell us that many factory workers that are still working are in poor ventilated rooms, dirty conditions and have no social distance practices meaning that they are all very high of risk of getting ill. More and more people are reading these negative articles about the bad things brands are doing at the moment creating a bad image for their companies. This is a huge opportunity now, whilst they have a gap in the retail they should sit and think about what they could do to improve the sustainability of their brands. With factories either shut or low on staff due to budget cuts this is a great time to replace old sewing machines and equipment and introduce cleaner and safer systems for their factory workers. Companies need to take responsibility for their supply chain and improve what they can.

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ver the past few years, sustainable fashion has been inching towards the mainstream. Now, given the pandemic crisis, discussion of how to create a more ethical and less environmentally damaging model for an industry that is responsible for 10% of global carbon dioxide emissions every year is more relevant than ever.

With much of the usual churn on pause because of coronavirus and many of the cracks of the industry coming to the fore - not least in Bangladesh, where garment workers are facing destitution as big-name brands cancel their orders - some people in the industry are taking this hiatus as an opportunity to reassess fashion's direction of travel.

From a change in consumer attitudes to a slowing down of the seasonal model or an uptick in respect for the garment workers that power it, we asked some of the most respected names in the world of sustainable fashion what they hope the industry of the future will look like.

Coronavirus is exposing the cracks in our system. As business is screeching to a halt, garment workers where I'm based in Los Angeles are facing unique circumstances. ⁣⁣Many earn an average of $6 an hour and face food insecurity, as well as inability to pay their rent, utilities and other bills due to loss of income.⁣⁣ Yet the continued demand for PPE orders means that many factories remain open.

Many workers are navigating the sweatshop conditions they would face on any other day - except now, the risks of poor ventilation, dirty conditions and no social-distancing practices are exacerbating the risk of disease.

Elsewhere in the world, we are seeing major brands pull out of orders using the contractual terms of force majeure. But if you look at who some of these brands are - H&M, Target, Zara, C&A - they have huge bottom lines.

My hope for a post-coronavirus future is one that values those in the supply chain. Garment workers are the heart of the fashion industry but are treated the worst and often come from the most marginalised communities.

Am I hopeful? On the one hand, many of us have been saying the same thing for years. But there is a shifting tide. It is a unique moment because consumers are paying attention and reorienting our relationship with consumption. Governments and corporations are being called out and garment workers are continuing to resist, as they always have.

Now is the time to reimagine new systems. I am challenging myself and others - beyond these systems that we are critiquing, let's propose alternatives. There is a meaningful transnational solidarity that can be done right now, from Los Angeles, from Bangladesh.

My hope for the future is that fashion brands can put together better, more transparent supply chains. Many brands have long put forth that the reason they contract to factories in places such as Bangladesh, Vietnam and Cambodia is to lift workers out of poverty and bring jobs to those regions. Yet the majority of these brands have cancelled their orders and threatened to withhold payments even for finished clothing, even though they have the money. They are thus throwing these countries into economic meltdown.

With the factory closed and workers furloughed, now is the time to be replacing old machines with new, state-of-the-art, cleaner and safer systems. I hope brands will streamline and I hope there will be some near-shoring and re-shoring and right-shoring, because we are going to keep having crises like this and supply chains are such delicately balanced systems; like dominoes, if one goes down, it all goes down.

Brands need to not be so vulnerable by becoming more independent and, in a sense, more truly global. You have one third of your manufacturing in one part of the world, one third in another, another third in another; some of it's far, some of it's close. Bring some manufacturing home instead - there is such great advantage to localising. But more than that, companies should take on the responsibility of looking after workers and making sure everything is sourced cleanly and leftovers are disposed of correctly.

Before coronavirus we were already discussing the need to stop and reevaluate. But nobody was voluntarily going to stop, because it's business. This has forced us to stop and even big conglomerates like LVMH are thinking: "What does fashion actually mean now?" This is going to make designers look introspectively and think: "How much am I going to make?"

I am hopeful that it is going to allow us to redefine the fashion schedule. I was talking to Patrick McDowell, Bethany Williams and other young designers in London about getting tired of all the stuff we had to produce. Two collections a year is enough, without all the pre-collections. The BFC could put out a statement, setting out all the reasons why it makes sense - but it would need to be an international effort.

I hope that because of this young and emerging designers might have more of a voice in the room when big decisions are being made about the industry. Coronavirus is pushing everything online and online platforms are giving people who potentially wouldn't have had much of a say before, a massive say. Nobody is going to fashion week but Ahluwalia Studio just dropped the Matches collection through Instagram - it's so much more powerful because it's coming straight from the brand.

Celine Semaan, designer, advocate, writer and founder of Slow Factory and The Library Study Hall: 'The systems that are thriving are those that were built around community'

Unfortunately it took a shock like this for companies to open their eyes and see that the systems they have built around profit and growth can crumble easily; there isn't any resilience and retail is being hit really hard. It feels like everything is opening up so it can be scrutinised and redesigned. We need to put the health of our ecosystems at the heart of our business systems. That means designing systems from a human, community-centred perspective rather than one that is profit-centred, like we have now with capitalism.

Everyone can learn a lot from adopting a more resilient business model; for example, businesses already built around a slow fashion mentality and sustainable growth, such as Eileen Fisher, are not being affected tremendously by this storm. The systems that are thriving are those that were built around community, planet, kindness, and ecosystems.

We need to design a production model that doesn't overproduce and over-manufacture because a system that yields over-consumption cannot last. I don't think the public or the employees will allow a return to business as usual. There are a lot of unions being formed, such as at Everlane, and there is growing solidarity among employees across companies. Right now we are seeing that collective action is not actually that difficult. There is only one way from here: up.

Orsola de Castro, co-founder of Fashion Revolution: 'It's a good opportunity to break the hegemony'

The fashion industry is facing a massive crisis, but after a period of restriction we tend to fall back into excess. I anticipate that there will be a return to business as usual - and younger, emerging designers will need our support. But I also hope that we pause and realise we don't necessarily need 12 pairs of jeans and God knows how many sweatpants.

I hope it makes us value the concept of buying less, buying better and perhaps buying a little bit less cheap; finding ways to be able to afford things that are locally made and from brands that are so small as to have innovation and sustainability embedded from the start. It's a good opportunity to break the hegemony of the big guys, so that we won't need to double check that Zara and H&M really are doing what they say they are doing. Wouldn't it be wonderful if the high street didn't return to the same-old same-old, but instead had mending services, smaller designers, tailors, rental places and swapping places.

When we come out of this, it will be about capturing that joy of nothingness - the joy of having had less, of having been limited. I want people to focus on the positives in order to grow from it. Almost everybody has become an expert on coronavirus, so why not become an expert on sustainable fashion?

Aja Barber, sustainable fashion writer: 'I want to return to a post-fast fashion world'

The post Covid-19 future I want to live in is one where we take our time with our purchases and make more considered decisions about our spending; carefully deciding whether we truly need the item and if the maker reflects our values. I essentially want to return to a post-fast fashion world.

The companies that have used unethical labour and unsustainable practices need to either correct their issues fully or go away. The economy is delicate but I believe that supporting small businesses with ethics at their core will be the way to get ourselves out of this mess and rebuild a fashion industry we can all believe in. The lockdown has been a gigantic wakeup call for the industry. What we do next is equally as important.

Stephanie Shepherd, sustainable fashion advocate and co-founder of Future Earth: 'What I'm hoping for is already happening'

I believe this pandemic has made us realise that rather than seeking material things, we have found value in human connection more than ever. It took a pandemic for many of us to see the broken system behind our "stuff": a system that says essential workers should keep us safe and fed, but without personal protective equipment, insurance or decent salaries; a system that allows big corporation bailouts at the expense of our planet, clean air and our health. The list goes on.

Yet, in the midst of the chaos and injustice, we are seeing individuals and small businesses fill the gaps - from making or securing PPE, ventilators, and tests, to online movements like #payupfashion. The world we are after is unfolding right in front of us. What I'm hoping for is already happening: transparency, interconnectedness and human flourishing, which are all integral to building a circular economy.

Cecilie Thorsmark, CEO of Copenhagen fashion week: 'Support the brands that are authentic, inclusive, transparent and purpose-driven'

My hope is that we will be seeing a shift in values and consumer behaviour. We so often talk about the power of the consumer to change the fashion industry for the better and now is really the chance. While having been quarantined and experiencing a global crisis with devastating economic and social costs, I hope we have all had a wakeup call in terms of what really matters.

With regards to fashion, I hope this means having a much bigger appreciation for fashion that is value-driven; supporting the brands that are authentic, inclusive and transparent. Fashion that - a bit of a cliche perhaps - cares for the planet and people, and not only profit.

During the five-week quarantine in Denmark, I bought a pair of (comfortable!) trousers. This purchase was a special one, because more than ever I reflected not on the usual things like fit, fabric, quality, colour - but rather: "Where should I put my money? Which brand to support?" I hope this will become the new normal, supporting the businesses that do it better. Let's shift the focus away from ourselves and our self-centred needs, and think twice about our actions. Can purchasing a garment from a particular brand actually make a difference?

Ayesha Barenblat, founder of Remake: 'I want people to be treated as assets rather than cost centres'

My hope for fashion in a post Covid-19 world would be for the people who power supply chains - from retail, warehouse, to the factory floor - to be treated as assets rather than cost centres. I would hope to see sustainable brands that work in close partnership with worker-owned factories and unionised warehouses so that there are safety nets and protection for the people working across the fashion supply chain.

With the pandemic, as fashion sales have contracted and retail stores have closed, brands have cancelled orders already in production, with suppliers fronting both material and labour cost. This liquidity crunch has resulted in millions of garment maker layoffs without severance, savings or access to healthcare. The women who have kept this industry profitable for decades have been left food-insecure and without safety nets. This is why at Remake we have been working tirelessly to engage brands with our #PayUp campaign.

Mara Hoffman, sustainable fashion designer: 'We are going to have to get off the schedule'

The pandemic has brought all of the broken systems to the surface. Looking at that through a positive lens, in all of this chaos there is an opportunity for us to redefine them. We know we are going to be going through breakdowns for the foreseeable future - either pandemic or environmental issues - so to try to get back to to the status quo would be crazy. People are going to have to put the planet before their idea of profits.

For individuals and businesses it's about how to build the strongest boat to weather all storms. We are brainstorming around this right now. We are going to have to get off the schedule. It's a precarious dance, because we still need money coming in, but is September going to mean us showing spring collections because we know that is where money could come in? Or are we willing to take those chances, not show up and forge our own way?

One way of building a stronger vessel is through owning more of our business. We are focusing on the most solidified, transparent aspects of our existing one and leaning into those parts. The same applies with the fibres we use - where is that being grown, woven and cut? Some bigger companies will rather go back to a broken system than be in the discomfort of pioneering. But it's going to take everyone being willing to risk new ways of doing things. Maybe that's going to mean less money and that's OK.

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'Lockdown has been a wakeup call for the industry': what next for fashion?

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ver the past few years, sustainable fashion has been inching towards the mainstream. Now, given the pandemic crisis, discussion of how to create a more ethical and less environmentally damaging model for an industry that is responsible for 10% of global carbon dioxide emissions every year is more relevant than ever.

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This style board will help me create a presentation that will be very representative of the brand. I have included the colour scheme, images of the products and the scenery of the shoots, the website layout and the font style. This will help me to be able to portray this very similarly in my project.

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A great example of how brands can use this time as an opportunity is to develop the transparency of this time. Everlane have done an amazing job, their website explains exactly where their products are made, how much it cost to make them and how they are brought to the country. It includes everything you would ever want to see which is amazing.

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Amazingly Simple Graphic Design Software - Canva

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Amazingly Simple Graphic Design Software - Canva

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In order for the brand to be future proof I have decided to revamp Jack Wills clothing ranges to make them more trend focussed. I thought by looking at autumn winter it would be after lockdown and it would entice people to come into the store to look at the new styles and ranges we have brought out, which will help sales massively.

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These are the shapes that are due to be on trend in fall for this year. From reading in depth about the different shapes I have whittled down to the shapes in which I think Jack Wills Target Market would buy and still sticking with their brands appearance. I have listed; puffer jackets, aviator jackets, trench coats, polo shirts, v neck sweaters, hoodies, ribbed turtle neck, cuffed joggers, straight leg jeans, midi skirts and boiler suits. These are the shapes I think would appeal to their target audience and would be a good look for their brand as they are all items that can be worn for casual and dressed up for formal attire.

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These are the colours in which are predicted to be on trend in fall 2020. Again I have gone through in depth and thought about the shapes I have previously selected and the brand in general to see what colours out of these trends would be suitable for this range in which I think would be; Forest Green, Pale Pastels, Grays, Darks, White, Browns and Neutrals. I think all of these colours would suit the ideas I have gathered from the shape research.

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After looking through these fabric and texture trends, there was many beautiful trends that I thought would make a beautiful range. However they wouldn't be suitable for Jack Wills so I went back through the list to dig out which ones I could use in my range and here's what I think would be best;Denim, Leather, Quilted/ padded and quirky knit. I think these fabrics and textures would go well with the shapes I have selected and also the colour palette and it isn't anything to bold for the brand they are all very subtle and easy to wear which is perfect for Jack Wills.

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After looking over the beautiful prints and patterns it appears that there are many bold and statement prints/patterns that will be hitting retailers in fall 2020. As I am trying to stick as true to brand whilst giving it a revamp I stuck to the more commonly used patterns as it will fit in better with the brand and the target consumers. I have selected; Checks and Plaid, floral, stripes, branding and polka dots. I feel as though Jack wills could incorporate these in some of the new designs we are creating.

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When looking to find an overall theme for my new range, it needed to be something suitable for the brand. Something that would be different and a revamp from what Jack Wills usually do but no so high fashion that it wouldn't appeal to their target audience. A lot of the themes here that I can see look like they would target and more luxury brand rather than a high street brand due to the luxury and high volume of design meaning they would be costly to make. However there was two themes that stuck out to me when thinking of a theme that would suit Jack Wills and that was 'Femme' and 'Boujiee' which I felt both could be used within the range. However I am more leaning towards boujiee.

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The trims and detail I felt like were more targeted for brands who do formal wear and evening wear and they are very glam and would be a bit to much for an everyday casual wear brand. However I was able to see a few I feel like I could incorporate with my range; fur trims, split hems and sleeves.

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This inceptive was introduced a few years back, it was brought about in order to make the brand more transparent for consumers and give them a better understanding to why the product is at the cost that it is. They wanted their customers to know they're not paying for the brand, they are paying for the quality. This was a great place for the brand to start however, I had never heard of this until I had researched in detail. They need to make it more reachable and easy to find as this is a great thing to have done.

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When Jack Wills founder and majority shareholder Pete Williams returned as chief executive last August, it appeared to mark a turning point for the business - but this week's trading update shows there is still work to do.

Sales at Jack Wills were up 4.1% in the year to 31 January, but gross margin and EBITDA are still suffering from an attempt to outsource its warehouse operations in 2014, which proved disastrous. Orders were not being fulfilled on time that Christmas, and trading suffered as a result. It took a while, but the firm has now taken distribution back in house.

However, the warehouse problems were not the only challenges Jack Wills faced. Even before 2014, profits were being swallowed up by its rapid expansion, and in early 2015, Drapers learned of a number of departures from the business amid concerns about its direction.

Yet yesterday's trading update was upbeat. There has been ''swift and significant improvement'' since Williams' return as CEO, the company said. And it announced that BlueGem Capital Partners, the private equity owner of London department store Liberty, has partnered with Williams to acquire the business.

BlueGem's investment signals confidence in the brand - and in Williams. There may be growing competition in the young fashion sector, particularly online, but Jack Wills benefits from a clear brand identity and excellent penetration within its target market in the UK - namely, university students and those who prefer a preppy look. It also has room to further exploit its British heritage internationally.

When he took the helm again last year, Williams set about refocusing the business, paying particular attention to product, digital investment and the fresh opportunities for (hopefully more considered) international expansion. The BlueGem deal will inject the brand with cash to support this.

Interestingly, Williams has also introduced an initiative called The Fabric of Jack, which aims to increase transparency in the retailer's supply chain. This is a smart move. Consumers and the media used to be distanced from what goes on in the supply chain but, with the proliferation of mobile and social media, and high-profile disasters such as the Rana Plaza collapse, awareness has grown.

In addition, the Modern Slavery Act 2015 came into effect on 1 October. This requires businesses with an annual turnover of £36m or more to prepare and publish a statement of the steps they have taken during each financial year to ensure slavery and human trafficking are not taking place anywhere in their supply chains.

As Jack Wills expands internationally, it will open itself up to more and more diverse legal jurisdictions, business practices and cultures. Greater transparency will help it to manage the risks.

There is more to do to improve Jack Wills' profitability, but Williams is the man to do it - and with the support of BlueGem, I suspect we will see a different set of results next year.
Related reading Interview: Jack Wills founder and chief executive Peter Williams

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Comment: Testing the fabric of Jack Wills

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When Jack Wills founder and majority shareholder Pete Williams returned as chief executive last August, it appeared to mark a turning point for the business - but this week's trading update shows there is still work to do.

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When researching further into the fabric of jack inciative, I wanted to see what other information was out there, I found out that they have a whole YouTube channel displaying how a big selection of their products are made and that

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JACK WILLS: THE FABRIC OF JACK - YouTube

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This autumn, we're embarking on a mission, because we care about the provenance and the quality of what you're wearing. Over the coming months, and years, we...