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Pros - Nice way to spice up a section of the gym or to keep the interest going.
Cons - I wouldn't do an entire climbing gym like this, but say a section or parts of.
Impact - From a business perspective: you would generate conversation about your gym. As long as safety is considered you could even swap grips out to have themed events.

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"...each 100 meters high, that can absorb smog through filtration pods at the base of the structure. Znera's estimation is that each building will produce roughly 3.2 million cubic meters of clean air per day." Znera, a Dubai-based architecture firm

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Impact has great potential for the area and beyond. In regards to Madison, WI on a smaller scale while popularity has grown.

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Obvious benefits would be the improvement in the quality of health & general wellness as well as environmental. Not so obvious benefits would include economical, industrial, municipal, etc.
Cons would be some support and/or competition. Did not mention what materials were used for these buildings but hemp concrete for example is both cost & environmentally effective.

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To summarize, using infrastructure as filtration within larger cities.
Most projections (as of August 2018 they are not yet in development) are centered in New Delhi, India as well as Dubai, UAE. I did not read anywhere but this leads me to consider the development firm wants to measure clean up/recovery efforts  in New Delhi while monitoring proactivity within Dubai.

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Personal Fitness Mirror:
https://www.trendhunter.com/trends/home-gym

Smog Buildings:
https://www.trendhunter.com/trends/filtration-building

"Interior Design" Climbing:
https://www.trendhunter.com/trends/the-ultimate-gym-for-trendhunters
https://www.trendhunter.com/slideshow/rock-climbing-creations

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Pros to this mirror is the personal stats and potential to share activities. The competitive edge with the reward of measured progress.
Cons - Potential to become a fad. Seems to not be designed with everyone in mind.
Impact - Either business or personal I feel this will benefit certain people. When considering the Madison area with this impact, I would say best use would be in places where memberships are required and use is monitored (MATC gym/rec, a gym membership, a yoga class, etc.)

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An interactive mirror that tracks physical progress while providing other stats and easy-to-follow along training videos.