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We can put a stop to animal cruelty. Awareness is key and we can continue to advocate and be the voice for animals. 

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We can put a stop to animal cruelty. Awareness is key and we can continue to advocate and be the voice for animals. 

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Ingrid Newkirk is the founder of PETA, along with Alex Pacheco, a fellow animal rights activist. They began the organization in March 1980 although in 1981 is when they first got any attention from the public, during the time when Alex Pacheco was in the media for the Silver Spring monkeys, as he took pictures of 17 macaque monkeys being experimented on from the Institute of Behavioral Research located in Silver Spring, Maryland. By him doing this, it sparked the first police raid and first actual movement towards animal cruelty seen in the public eye. Since, PETA has continued to grow and spread awareness.

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This ad draws in the attention of whomever is looking at it by the graphic image. It can create an unsettling feeling. Although, it will make the viewer ponder, if looking at the rabbit after It has been skinned, is bloody, and deceased, why is it seen to be right to use their fur as a fashion statement? Why do you suddenly feel disgusted by the gruesome photograph, although you continue to wear that fur coat? Just by looking for a few minutes, could change a person’s mind or take on animal cruelty, on the other hand it could not and the passer byer could continue to browse the internet, or continue the walk up the street. At the end of the day the ad caught their attention and got the message across with little to no words, and to us that speaks great volume.

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As the Go-Go Dolls are very famous, them using their fame to bring attention to a movement they believe in such as PETA is in our opinion using their fame for good. By them endorsing the ad it brings in attention from their fans, other public figures, and members from society. We think that the idea of them empowering others to join and listen is great and that others should join and use their influence on society for the better, such as the PETA campaign.

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In conclusion, the fur campaign Peta created has inspired generations in the advocacy of animal cruelty. The truth that Peta uncovered is alarming to know that human kind can do this to animals by taking away their freedom and force them to be mutilated for the greed of humans. Peta promotes awareness through advertisement, and even bringing it out to the public through theatrics. Peta has exposed popularly wealthy companies over three decades for their horrid animal treatments (e.g. Canada Goose) and will continue to use controversial tactics to shake up society until they take action.

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To us this photo speaks loudly. What we take from this PETA advertisement, is looking at the bigger picture and understanding what the impact of the advertisement is as well as the meaning behind the cause. So, by the campaign portraying P!NK as saying she would “rather go naked than wear fur” is, in our opinion, saying exactly what the ad says. The rock star would, rather than wearing fur she would be naked. We feel that this is symbolizing how the animals that are used to make fur clothing are treated and end up being. This campaign is very cleaver, as well as empowering. Using a huge celebrity like P!NK pulls in a lot of attention from society, then gets people to stop and ponder on what the message is and what it means. As well as having a celebrity that big backing up what the message is and the organizations goals for ending animal cruelty.

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Peta (July 2008). I'd rather go naked than wear fur. Retrieved from ttps://www.youtube.com/watch?time_continue=1&v=xD6P3lSJXjk

Peta (2018). The fur industry . Retrieved from https://www.peta.org/issues/animals-used-for-clothing/fur/

WIkipedia (2018). Ingrid Newkirk. Retrieved from https://en.wikipedia.org/wiki/Ingrid_Newkirk

By Kyra Rogers & Bailey Cull

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The campaign is set to make society see the truth behind the glorified fur industry. Killing tens of millions of innocent animals each year. Peta exposed the fur farms that capture the animals that are forced to live in dirty wired cages, cramped and are tortured in the cruelest ways. You can still be cool and warm wearing faux fur that helps save the animals and stand up for animal cruelty.

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After The Go-Go's tagged with Peta, the fur industries incomes started to plummet, when society got the truth of the grim reality of fur industries.

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The Go-Go's have been huge supporters of Peta and the advocation for animals. They're known for their pop punk music but are also animal rights innovators.They were the first celebrities to stand beside Peta in the advocation for the campaign to release the truth about fur companies.

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Peta was founded in the 1980's. Peta employees dedicate their lives to being a voice for those who do not have one. Their message is that animals are not to be worn, ate, experimented on and use as human entertainment.  They will continue to fight until there is equality for all animals and there is change in the way ALL animals are treated.

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Peta is a American animal rights organization who advocates for the rights of animals. Peta focuses on the major issues that animals suffer for a long period of time.