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PI1 Team

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Parallel import refers to the practice of importing genuine branded products into a country without the permission of the trademark owner, but through legal, alternative distribution channels.
These products are usually cheaper because they are purchased in countries where the brand sells them at a lower price.

Parallel imports are not counterfeit—they are original products—just sold outside the brand’s authorized network.

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Parallel import for affordable medicines in Ireland (example)

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Parallel import for affordable medicines in Ireland (example)

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Ireland allows parallel import of medicines—bringing in genuine EU-approved drugs from another EU country where they’re cheaper. This helps reduce healthcare costs.

Short example:
A cancer drug costs €1,000 per pack in Ireland but €800 in Spain.
A parallel importer buys the genuine product in Spain, gets HPRA approval, and sells it in Ireland for €850.
The medicine is real, safe, and EU-approved—just sourced from a cheaper market.

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Loss of control over pricing across regions

Reduced profits as cheaper imported products undercut official channels

Damage to brand image due to different packaging or quality variations

Conflicts with authorised distributors/retailers

Harder inventory planning because demand becomes unpredictable

More customer service issues for products they didn’t supply directly

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About Parallel Import. Explained Advantages and How to Succeed.

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Access cheaper products from other markets

Increase profit margins by buying where prices are lower and selling where higher

Bypass exclusive distributors or restrictive supply agreements

Meet local demand when official supplies are limited or slow

Stay competitive against rivals offering lower prices

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1. Reduce international price gaps

2. Improve supply-chain monitoring (within legal limits)

3. Strengthen product differentiation for local markets

4. Build strong local distributor relationships

5. Enhance warranty and after-sales benefits