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-cost sensitive travellers
-business travellers
-hosts looking to rent
-people who want a authentic/ cultural travel experience
-freelance photographers

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- hosts
-travellers

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Internal and External Environment Analysis

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Internal and External Environment Analysis

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How Airbnb Focuses on Their Customers Needs | Chip Conley | WOBI

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Home to Home

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- Airbnb is an online community marketplace connecting travellers with locals.
- able to both rent and rent out property
-global brand
-one of the leaders of the lodging industry

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-Belong Anywhere
-pioneer of home-staying as it identified a niche market
-issue of safety,however Airbnb was able to position itself through the input of customers to avoid that issue

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-Founded in 2008,San Francisco by Nathan Bleckarczyk, Joe Gebbia and Brian Chesky
-online marketplace
-connects hosts with travellers
-its an experience service
-company valuation:
$31 billion

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The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry

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Peer-to-peer markets, collectively known as the sharing economy, have emerged as alternative suppliers of goods and services traditionally provided by long-esta...