# data[].attributes.body
1. There are no visual cues.
2. No direct calls to action, listeners are normally disengaged from devices while listening so they won't open the ad.
3. Most music services offer a premium service which includes ad free listening.

# data[].attributes.body
1. Convenience, people can listen to it while doing other stuff.
2. Accessible, listeners only need a smartphone to stream music and podcasts.
3. Listeners are likely doing other tas so they are unlikely to close the ad early.

# data[].attributes.body
Advertising with just audio through music streaming services, radio, or podcasts.

# data[].attributes.body
1. Benefit Orientation
2* Attention Grabber
3. Offer
4. Authenticity
5. Sound elements
6. Simplicity
7. Articulation
8. Emotion and Logic
9. Distinctive
10. Production and Talent

*Relevance/Where it is
* Target Groups
*Trusted people/ Memorable