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With spring around the corner, it's high time we all got out of our winter grey and black funk. The Spring/Summer season is known in the fashion world as being the time to break out the colour and re-inject some fun into our wardrobes. As Pure London SS20 approaches, I wanted to take some time to show you the colours you can expect to see more of at our upcoming edition...
Mint Green
Hailed by trend forecasters WGSN as "neo mint", pastels are getting an update for SS20. Inspired by the dual revolutions of sustainability and tech, that are pervading society right now, the new and improved mint green brings both nature and science to the table. This pastel-esque yet earthy green us set to pervade collections across men's and women's fashion as it steps away from its more feminine-focused cousin, millennial pink.
Pastel Yellow
Named "Banana Sorbet" by trend experts at Trendstop, this icy yet soft tone offers another contemporary twist on the summer pastel. Bringing a sophisticated update to yellow, this icy tone makes yellow wearable in a way that Gen Z yellow just couldn't do.

Summer Seas

As environmental awareness extends to the seas, fashion will take inspiration from the deep blue. Tranquil, pastel blues will rule collections, with the deeper shades mentioned above added to lines to bring these more muted blue shades up to date.
Earthy Neutrals
This colour trend has come hand-in-hand with a re-adoption of natural fibres like linen and organic cotton. Moving away from the more tonal earth colours, like oranges, reds and browns, SS20 will see catwalk colours brighten up to off-whites and creams.

New Depths

SS20 will see a new depth added to colour, with rich purples, blues and reds balancing out an otherwise pastel-focused palette. Think of these deeper tones as the summer's alternative to black, as collections take a decidedly more luxe approach to colour.
Discover all the SS20 trends at Pure London's next edition on 21st - 23rd July. From inspiring catwalk sessions to educational seminar sessions from leading trend experts Pure London is the place to be for the latest season's updates. Make sure the date's in your diary!

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A festival of colour: colour trends for SS20

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With spring around the corner, it's high time we all got out of our winter grey and black funk. The Spring/Summer season is known in the fashion world as being the time to break out the colour and re-inject some fun into our wardrobes.

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Beachwear - Shop by - Ready to wear - Maje.com

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Discover all the Beachwear current collections at the official Maje online store

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Official Eshop SANDRO / 2018 Fall/Winter Collection

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Welcome to the official Sandro Eshop - Women and Men 2018 Fall/Winter Collection

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Holiday Shop | Women's Holiday Clothes | French Connection

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Buy womens holiday clothes online at French Connection. Effortless holiday style with this season's must-pack suitcase essentials, browse our women's holiday shop now.

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WHISTLES | Women's clothing, men's clothing, contemporary fashion

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Shop whistles.com for contemporary women's and men's fashion, accessories & shoes. View the full Whistles SS19 collection and online exclusives. WHISTLES

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Is Swimwear Fabric Important?

Selecting the best swimsuit material for training or competition can be tricky. With all the quality brands on the market today the choices can be somewhat overwhelming: , , , , and . The choices vary between what style, color or pattern, and fabric. The selection of swimsuit fabric is very important and should reflect your goals as a swimmer: are you looking for the best fit, durability, stretch - or all of the above? Your choice of swimwear is vital to meeting your expectations.

Types of Swimwear Fabric:
Polyester
Polyester fabric has dominated the competitive swimwear industry for several years. Whether blended with Lycra® or by itself, polyester is the leading fabric for competitive swimwear. New technologies in polyester have improved the hand and feel of the material, allowing it to surpass other fabrics. Polyester holds its color and is resistant to chlorine. Some polyester swimsuits includes:

Characteristics of polyester fabric are:

Strong resilient fibers

Soft and comfortable fit

Durable, resistant to shrinkage

Abrasion/pilling resistant

Quick drying

Chlorine Resistant

UV Protection

Holds its shape

Exceptional breathability

4 way stretch

Launders easily

Polyester PBT PBT or Polybutylene Terephthalate
Combined with polyester yarns PBT has a natural stretch factor similar to Lycra. An example of this type of swimsuit is the Kiefer Team Accent PBT Flyback.

Characteristics of PBT fabric are:

Chlorine resistant

Lightweight

Matte finish

Fast Drying

Repels water

Snag Resistant

Nylon
Nylon fabric is an alternative fabric to polyester. Nylon is lightweight and offers a smooth fit. Nylon fabric has its disadvantages as it is not chlorine resistant and not as long lasting as polyester. Some nylon swimsuits include:

Characteristics of Nylon fabric are:

Abrasion Resistant

Lustrous, soft

Low in moisture absorbency

Excellent elasticity

Launders easily

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Swimsuit Fabric - Best Fabric for Swimwear & Bathing Suits - Kiefer®

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Selecting the best swimsuit material for training or competition can be tricky. With all the quality brands on the market today the choices can be somewhat overwhelming: , , , , and . The choices vary between what style, color or pattern, and fabric.

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Whether you are looking for a fabric for your swimwear line or next purchase it's good to know what the options are. This post will cover the common materials, and their uses & characteristics. We also dig into weights, compositions, textures and the sustainability of swimwear fabrics. Do note that no fabric is better than another, but that the fabrics have different attributes making them more suitable for different uses. On top of this, of course, the quality of your supplier makes a difference.
There are two major fabric options:
Nylon blends are what you will come across most in the female swimwear fashion world.

Why? It is soft and comfortable. It gives a good stretch, and it hugs your body really well.

A typical blend is around 80% nylon and 20% of the stretchy bit. That bit is called Lycra® if it's by Invista but can also be called spandex (SP) or elastane (EA), depending on where in the world you are and if it's branded or not. Same thing. The purpose of this 20% is to provide great elasticity for your bikinis and swimsuits.

Nylon can also go under other names, such as Polyamide (PA) which is essentially the same. Nylon is the group name of some particular Polyamides.

Nylons are not to be printed on, the result is blurry and the print will bleed.

Characteristics
Feel: Very soft
Stretch: Very Good
Durability: Good
Dry: Quick
Printable: No
UV resistance: Sometimes
Chlorine resistance: Rare
Repels water: Yes
Care: Hand-Wash, Hang to Dry

You'll find polyester blends mostly amongst competitive swimwear.

Why? It is soft yet very strong, and it is chlorine and UV resistant.

Polyester blends also have the benefit of being able to absorb dye. This means that you can dye and print it with rich and crisp results.
Characteristics
Feel: Soft
Stretch: Good
Durability: Very Good
Dry: Quicker
Printable: Yes
UV resistance: Yes
Chlorine resistance: Yes
Repels water: Yes
Care: Hand-Wash, Hang to Dry
What else look for in swimwear materials:
Weight
Most fashion swimwear fabrics range in about 180-200 g/m².

A fabric as light as 150 g/m², such as Gemma from Carvico will feel and look more like a lingerie or underwear. Heavier fabrics at 200-220g/m²+ are often more suited for competition or fall into the category of textured & other fabrics - we'll get into those fabrics later.

Composition
When it comes to composition, it will help that you know the properties of the 'ingredients'. For example, the Lycra/Spandex/Elastane gives most of the stretch.

So therefore - 80% Nylon and 20% Lycra will be more stretchy than 85% Nylon and 15% Lycra - but note that this largely applies to fabric that comes from the same source/manufacturer; so if you're going to switch between sources, don't go by numbers alone. Therefore it's always a good idea to get swatches or feel the fabric yourself if possible. You can also ask the supplier for more details, as the content description might not give you the full story.

Traditionally swimwear has used fabrics that are heavy on environment. However as consumer awareness and demand has evolved - fabric options have with them.

One of the best is ECONYL® - it is regenerated nylon from pre and post-consumer products.

ECONYL® publicises their process in 4 steps:

1. Rescue - Finding waste like fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans around the world.

2. Regenerate - Regeneration and purification process. Recycled back to original purity, exactly like virgin, or new, nylon.

3. Remake - The nylon is processed into the swimwear yarn

4. Reimagine - The regenerated yarn is used in new swimwear products, until they are no longer useful and can go back into step one: Rescue.

You can read more about them here.

There are other examples of recycled swimwear fabrics, such as REPREVE®, who make theirs from recycled plastic bottles.

Further shifts in consumer demands will put further pressure not only the fabrics suppliers but also manufacturers in their methods. As a manufacturer, this is something that we take seriously.
Related post: Always Ethical Swimwear Manufacturing Other variations of swimwear fabrics:
As the swimwear industry further matures and evolves - trends come with it. This results in waves of new types of fabrics being tried and tested on swimwear.

A few years back there was a trend of brands working with neoprene. This followed off the back of the success of brands such as N.L.P. and Triangl. But if you have a peek today (2018) at Triangl for example, they have shifted to using a lot of velvet. However neoprene bonding is still used; at least to us this speaks to their identity whilst giving them the room to work with other textured or newer fabrics.

At the time of this blog post, we see a large demand for textured fabrics - especially ribbed and velvet.

Neoprene is a synthetic rubber that exhibits good stability, remains flexible over varied temperatures and is great for insulation. The benefit of insulation is why it's commonly used for scuba diving suits. The fabric is thicker and methods of stitching different than a 'regular' swimwear fabric. If you seek to use this fabric for your brand or products you might benefit from finding a manufacturer who are already producing scuba/wet suits.

Ribbed textures can be made out of a variety of knitted fabrics. You make a ribbed texture by alternating knit and purl stitches - this creates the ridges. The fabric will lie flat but also stretches more in one direction. The ribbed used for swimwear is frequently nylon, and can be made very compact and tight with less stretch. Different compositions give different looks. For example JL Bristol fabric has a 92%/8% blend and has a more sporty look being so tight. A blend closer to 80/20 will have a more standard fashion look.

Velvet fabrics are super soft. Hence the use in loungewear and robes. The fabric has cut, evenly distributed threads, and this is what gives it a pile and a distinctive velvet/fur-like feel. A good blend of this can work very well for swimwear, giving it a very luxurious look.

Other examples of fabric suitable for swimwear are mesh, corduroy and some even use cotton blends. However when it comes to cotton blends you need to be wary of its durability. Harsh swim environments (sun, salt, sea, chlorine) can have tough effects on it.

That's a wrap! We have covered the essential things that you need to think about when it comes to choosing swimwear materials. Fabric options, their properties, their characteristics and a good few reasons on why one may be better than the other - for you and your purpose. We hope that it's been helpful, and assists you in making good choices for your ideal bikinis and swimsuits.

If you have any additional questions about the fabrics mentioned or if you would like to develop your own swimwear line - please feel free to contact us by downloading the guide below. You'll have our most important information and FAQ's in hand, and we will be notified to contact you from there.

Always,

TEAM BALI SWIM

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Choosing Swimsuit Material: The Best Swimsuit Fabric, For You - BALI SWIM

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Whether you are looking for a fabric for your swimwear line or next purchase it's good to know what the options are. This post will cover the common materials, and their uses & characteristics. We also dig into weights, compositions, textures and the sustainability of swimwear fabrics.

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Premium shoppers shopping habits.

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What customers want and what retailers are currently offering still isn't matched up, even though as a business owner you do your best to meet their needs whenever and wherever you can.

As part of our new partnership with payment experts Square, we've surveyed thousands of shoppers and retailers to shed light on how we can connect the dots and make ecommerce a more seamless experience.

Modern consumer behavior has altered so drastically over the last few years that even in a healthy economy, retailers aren't feeling the revenue benefits.

Is it that shoppers aren't shopping?

The data suggests that isn't the case. Instead, deep discounts have obliterated margins, as has free shipping for even the Amazons of the world (no, it's not even profitable for them).

What's the solution? Getting smarter about sales channel strategies. See, our evolving understanding of consumers' behavior now suggests that shoppers browse and buy on various channels, making the whole buying process a long and complicated one. For retailers, being there at all of those touch-points is known as omni-channel selling.

We all have loyalty issues...

Few people are loyal to only one channel. Sure, price impacts conversion rates and abandoned carts, but so too do many other factors including the lack of a brick-and-mortar location, delivery lag and privacy concerns - 38% of rural shoppers said they were hesitant to shop online because of privacy concerns (from a survey conducted by BigCommerce and Square).

Of course, even with those issues at hand, more and more people are buying online in general - and doing it from wherever is the most convenient. Some are shopping from bed, in the bathroom, at work - no place is safe from our desire to hit the buy button.

The next question is, with more and more data about how consumer behavior is becoming more omnichannel - and where retail is trending - how will retailers alter their merchandising and channel strategies to better attract customers and provide that seamless omni-channel experience that is still much more consumer fantasy than reality?

Square's survey of over 1,100 surveyed business owners revealed that only 40% sell on social media and 16% on Amazon - so clearly much more can be done to get in front of the omni-browsing customer.

We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Why do shoppers make purchases online? Why not?

For those who do choose to shop online, how integrated into their daily lives has ecommerce become (spoiler alert: very!).

There are many different models for online retailing: social media platforms like Facebook and Instagram, marketplaces such as Amazon and eBay, and web-only stores such as Son of A Sailor. The one thing they all have in common? People. Customers. Folks who have a need and want to satisfy it.

The next wave of retail will be conquered by those who connect the dots from these various customer touch-points and provide a cohesive experience that delights shoppers - no matter where they interact with a brand.

With that, check out the following infographic on modern consumer behavior and a summary of the data below:

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31 Experts on Dominating an Omnichannel Strategy

Consumer behavior is the massive push behind omnichannel strategy needs for brands. But this is still a relatively new concept - and not everyone is good at it at their first go around.

To help make sure that your brand is prepped and ready to dominate an omnichannel strategy to increase sales and your bottom line, we caught up with 31 experts who have done this before - either for their clients or their own brands.

Here's their #1 piece of advice on going omnichannel.

Max DB, Founder, HeyMaxDB

Start with ONE channel and become the best at it, completely saturate it. Then and only then, move to a second one, maybe a third at the same time now that revenue is secured.

Pick the channels you know best, that you feel the most comfortable with. Wait until you're established before venturing into selling methods that you need to adapt to.

Master your current channel before expanding to other channels. Add others one at a time, mastering them before moving on to more. It's a slow process, but it leaves you in a much better position than someone who jumps into a bunch of channels all at once.

Ben Carpel, CEO, Cyfe

Today's consumers engage with brands across so many different communication and sales channels that managers and marketers can find it tough to keep sight of the big picture. Especially when you're aggressively diversifying in the name of growth, it's super important to make sure you aren't spending all of your time putting out fires and to pay attention to what's happening holistically as well.

Take things one step at a time, so you don't get overwhelmed and start dropping balls.

Research the promise of each channel unto itself and adopt new ones incrementally. And build yourself a good dashboard that can give you an at-a-glance sense of which channels are performing the best at any given moment, so you can reallocate resources accordingly.

James Brown, Client Engagement Manager, RANDEM

The key is to have a full understanding of which channel represents the most financial benefit to the business in absolute terms when a sale is made. You need to consider any cost that your business needs to spend to get your products into the hands of a happy consumer.

For example, it could be that fulfillment costs mean online sales have a lower final margin than in-store; but on the other hand, running the store represents significant overhead costs.

Consider also that different products (or sets of products) in your overall range might produce different financial results through the same channels; for example, bulky/heavy items are often best sold through a store/outlet, while you may be able to charge a price premium for a high-value, easily deliverable item through your website in exchange for the convenience of this channel.

Finally, remember the other aspects of the "value" that each channel can bring to your business.

These come in the form of marketing/brand value, and opportunities for generating and developing sales leads, as well as insight into customer behavior and likes/dislikes.

For example, you'll notice that some omnichannel retailers maintain their online presence primarily to push buyers to their stores; in this context, the online channel "finds" and warms the sales leads up with a powerful marketing message, and ensures they come to a physical store to complete and close the pitch in a "fully immersive" retail environment.

Daniel Wallock, Marketing Strategist, Wallock Media

For brands looking to grow using an omnichannel strategy I think it's really important to think about everything from the perspective of a customer. I like to try to think of every touchpoint in the omnichannel approach as part of a longer story.

When thinking about omnichannel strategy, try to think of it as scripting the customer's purchase story. Customers may have come to the site and then they saw retargeting ads, then they may have even seen your product referenced in an article online, and finally came back to the site again and purchased.

These are all things that happen, but I think it's important to remember that each detail or touchpoint is part of a narrative that defines the customer's view and trust of the brand.

I find it really useful to make an ideal customer journey sheet that outlines exactly how I imagine each type of customer interacting with the store (all the touchpoints) before making a purchase.

Edin Sabanovic, senior CRO consultant, Objeqt

The most important thing is to match the message across all the channels and present a unique and consistent image to your customers.

You should start by creating an accurate measurement framework that makes it possible to track all the channels and estimate their contribution.

By tracking each channel accurately, it is possible to both concentrate on the best performing ones and to personalize customer experience accordingly.

You first have to look at the data you have to learn about your audience's preferences.

Do they visit your website mostly from mobile devices?

Which channels are growing the fastest for you right now?

By prioritizing an omni-channel strategy this way, each new step is customer-centric and data-backed (rather than just making guesses and hoping it works).

When brands think about omnichannel marketing, they should always start with their target customer and audience in mind. Don't just think about how to reach your audience through Facebook ads and Google ads, either.

Spend time thinking about the communities they're a part of online. The Facebook groups they rely on for their news. The influencers they follow on Instagram. The podcasts they listen to while on their commute to work.

And be relentless at ensuring that you understand their motivations and the channels they use on a daily basis.

William Harris, Ecommerce Consultant, Elumynt

You should start by figuring out what's working for you currently. Are you crushing it on Google Shopping? Maybe you should consider Amazon as your next channel since the two are very similar (product discovery via keywords, price, etc). Don't go into any channel with the exact same strategy you had on the other channel - but DO use it as a guideline so you aren't starting from scratch.

Every business must leverage principles, strategies and tactics to be successful. Before employing specific strategies and tactics, get clear on your principles.

In other words, your brand's "Why?" and the hopes, dreams, fears and desires of your prospect.

This simple shift in focus will help establish your promise, position and big idea that are so critical to competing in today's marketplace.

James Thomson, President, PROSPER Show

Each channel has different capabilities - some are good for strong sales, some for testing, some for unloading obsolete products.

Rarely will you find each channel is just another sales channel for equivalent purposes. It's important to understand the relative role of each channel as part of your overall omnichannel strategy.

Rupert Cross, Digital Director, 5874

It's easy to get distracted by the many channels that are available to you, but start simple by selling through eBay, Amazon and your own website. You can move on to further channels as soon as you understand more about your products and what sells.

It's also important not to forget about traditional sales methods, like with a brick-and-mortar store, with BigCommerce's Square integration, running an EPOS system within a shop or at a show and event is easy.

Just remember that not everything has to be listed everywhere.

Start where your ideal customers hang out most. Get into the minds of your customers, learn what their interests and social tendencies are, then show up there first.

Donald Pettit, Sales & Partners Manager, SalesWarp

Once you've established your brand in that channel, use that relationship and authority to bring people over to other channels.

Omnichannel is as much a mindset as a toolset.

A company can achieve dramatic, company-wide success with omnichannel retail. However, a successful omnichannel strategy starts with an innovative culture - one that focuses on how customers shop today, how they buy, and then makes that entire commerce experience seamless for them across all channels.

Know your customers and relentlessly pursue them based on your knowledge.

Eric Carlson, Co-Founder, 10X Factory

I think the trick is to find the channel that gives you the biggest results first and then stack on other channels once you've gained traction in your initial channels.

Alternatively, you could test multiple channels at once and find that first big lever.

In the case of most ecommerce, I find that first BIG channel to be Facebook. In terms of stacking, there are other no-brainer campaigns such as Google Shopping ads, branded search keywords, product based search keywords and display retargeting.

Being omni-channel is a goal that many retailers and ecommerce stores are pursuing, but only a few of them can achieve.

Where to start it?

Find out where customers interact with your brand and why. Are they researching products on tablet or mobile or desktop? Where are they buying them?

If you know why a certain customer is doing something through a certain channel (social, mobile, online, offline), you can send them more targeted and personalized offers and messages.

Be relevant and consistent, and try to focus on being mobile-ready, because sadly, only just a few players in the industry can accomplish this.

David Feng, Co-Founder and Head of Product, Reamaze

The omnichannel strategy varies a bit between brands that started out as brick-and-mortar looking to expand digitally and brands that started out as digital storefronts looking to expand to brick-and-mortar.

However, it's important to think about how to make customers' shopping experiences seamless in both cases because it could be a huge differentiator when it comes to sales, marketing and converting shoppers.

For example, brick-and-mortar stores can generate a significant competitive advantage by leveraging their retail touchpoints digitally through things like interactive catalogs, online ordering / in-store pick up, price checkers and much more.

Ultimately, the omnichannel strategy hinges on the concept that a seamless transition from online to offline, or vice versa, will generate more valuable customers as they're able to experience a brand wherever they are.

Jason Boyce, Co-founder & CEO, Dazadi

Having more than one sales channel is critical to success in today's ecommerce environment. We sell through several online marketplaces as well as our own site, and doing so helps us mitigate big changes to a specific channel that could negatively affect sales.

My advice would be to identify online marketplaces that have similar customer demographics to your own customers, and then find a feed manager software solution that can can easily pull from your site's product database.

You've already done 85% of the work for your own site, including product descriptions, shipping weight data, etc. so leverage that work in order to get in front of other people's customers as well.

Leverage your strengths. If you are a brick-and-mortar store, use your foot traffic to build an online audience.

Use hyper-local targeting to bring foot traffic to your store. You can then use what is working and expand your footprint gradually.

If you are online, you can develop local events to connect face-to-face with your customers. The experience changes greatly when you see your customers face-to-face.

Sweta Patel, Director of Demand Generation, Cognoa

Companies who want to maximize their revenue growth should start with their website and optimizing their site to generate leads organically. Then they should consider having their marketing tracking systems in place. This includes the marketing automation system and CRM.

These systems should be well connected so sales and marketing align well with one another.

We used social channels as tools to reach out to our customers after they have purchased our products. We also used social media channels to build awareness around the product. The strategy comprised of building separate accounts to address different parts of the funnel.

Brian Nolan, Co-founder & CEO, Sellbrite

Don't try to do it all at once. Start with one marketplace, learn it, optimize it and move on to the next one.

Each marketplace uses different nomenclature and has nuances in the selling process, so you'll be overwhelmed if you try to expand to every channel at once.

As on online retailer, we obviously want to grow our primary brand which accounts for 90% of our revenue. One cornerstone to our success has been putting the customer first. We offer industry leading support but realize it doesn't stop there.

Start by "listening" to the customers and work to enhance their experience. While we think it through from our perspective, we need to put on the customer's shoes and view the shopping experience from their perspective.

Selling internationally, I can tell you firsthand that different cultures view experiences differently, so having international "symbols" (for lack of a better word) to help guide a customer through language barriers or ecommerce systems they might not be familiar with is something to be cognitive of.

We monitor demographics and traffic flow through the website and work to shorten the path from entry to product selection to checkout. And we do follow-ups on product reviews and shopping experience. Over the last 10 years we have tried Volusion, Pinnacle Cart, Magento, Shopify Plus and now this is our 3rd time with BigCommerce. We are able to build a better customer buying experience which translates into higher conversions.

Ask yourself if you have the man-power to maintain both a physical and online site. It is so important to have a dedicated "shop" person as well as someone handling and maintaining your online and social media presence.

You cannot do it alone.

Choose a software that will integrate inventory with your online store as well as your physical location. This is the most important aspect of having a dual presence.

The worst case scenario is selling the "last one" in shop only to find out that someone placed an online order for the exact item.

It happens more often than not. It costs you extra money, makes the online customer upset and causes stress and anxiety you don't need. Go through the financial pros and cons of opening a physical location; building, rent, utilities, security, inventory, equipment, salary, marketing, taxes and time.

Annie Cushing, Founder, Annielytics

Set up a dashboard that pulls together the data from each of the channels you're targeting. It's somewhere between very difficult to impossible to effectively gauge the effectiveness of managing multiple channels simultaneously without a dashboard that can marry the data from your different channels.

Start with internal structure first. If you go for the gusto and don't iron out your omnichannel system inventory syncs, supply chain management and make sure all systems talk downstream and upstream, you are not ready.

If you try to go ominchannel and you are not prepared internally, you will not give a seamless customer experience. You will fail. We did on our first launch and it hurt our brand. However, it was a great learning experience.

Christopher Cowden, Director of Operations, Grace and Lace

If you've already decided that omnichannel is right for your brand, then next step is strategy. Find the right advisors who can guide you through these ever-changing waters. The rest is hustle and faith.

Jason Ehmke, Senior Client Data Analyst, AddShoppers

Start with the free options. Create a Facebook, Twitter, Instagram, etc. account and start posting. If you have a visual product, create a Pinterest account.

Customers expect brands to be present and active on these channels, and some customers won't trust a company who isn't. Customers now are more educated than ever, and look at business reviews just as much as product reviews.

Some products are more social than others, while others are very search-specific (clothing vs. power tools, for example.) There is no one-size-fits-all strategy. You have to find how your customers find your products online, and make sure your website is there when they are looking to buy.

Harrison Dromgoole, Content Creator, Ordoro

Omnichannel means selling through as many avenues as possible, and one of the first steps of that strategy is setting up shop on a marketplace like Amazon, Walmart, or eBay to reach a broad amount of consumers. That said, each marketplace will have its ups and downs that should be considered before hopping aboard.

Take your product, for instance. If it's a unique, handmade item, Etsy, a marketplace for crafted goods, is a solid option. Or if you're focused on dropshipping, you may want to try Amazon so you don't have to worry as much about branding.

But other marketplaces - like Walmart, which requires merchants to have a high-order volume - might be unavailable until you grow.

Erik Christiansen, CEO, Justuno

If you're ready to open up another channel for sales, it's really important to remember this is a NEW channel so it needs its own unique marketing strategy!

Here's a quick outline to kickstart your new channel strategy:

Define your ideal customer: Who is your target demographic for your new channel? For example, if you're noticing a purchase pattern with a millennial age group, perhaps Instagram could be a good channel for you. If so, define who you will target on Instagram. You can gain insight into who a popular target demo would be by revisiting your buyer personas and coupling that with analysis of your purchase funnel - who is buying what? This is a good starting point.

Define your goals: Don't go into a new channel with zero goals! Nailing down a goal prior to your new channel launch is crucial so you can measure your ROI. If the goal is email signups - define it. If the goal is increased sales of a particular product - define it. Outlining this at the beginning will save you a lot of headaches later down the road.

Define your acquisition funnel: Pencil out your acquisition funnel: attract, acquire, nurture, convert, and retain. Know what you're going to do for each step.

Know your metrics & track (almost) everything from day one: You should begin tracking everything immediately so that you can start gathering data around your customer behavior. Making early changes in any step of your funnel that is low-performing can be a good pivot and re-route you to a successful omnichannel experience.

Emil Kristensen, co-founder & CMO, Sleeknote

When you do omnichannel marketing, your customer journey is key because you need to know how all your channels can work together. Start by mapping your entire customer journey.

What happens after a potential customer has visited your website?

What are all the possible journeys they can take to become a paying customer?

Once you've mapped the entire customer journey, you can focus on creating a strategy where your channels support each other in converting people into customers.

For example, if your product is expensive, your potential customers will likely not make a purchase the first time they are introduced to it. This means you'll have to target them continuously across channels with information that could answer any questions and eliminate the reservations they might have before purchasing.

On the other hand, if your product is cheaper, you can push sales more aggressively and more often.

Josh Mendelsohn, VP Marketing, Privy

It's important to start by getting your first channel right. Once you're on solid ground there you can start to adapt to a broader set by mapping out how your customers use each channel, what stage of the buyer's journey they are in, and the role each channel plays in your sales process.

Then craft consistent, but varied messaging for each channel so that it feels like your brand without being redundant.

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[Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert Tips to Dominate It Now

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Free Download Get this entire report in a PDF version for further reading, research and action. It's free and a quick download away. Get your free comprehensive omnichannel report now. What customers want and what retailers are currently offering still isn't matched up, even though as a business owner you do your best to meet their needs whenever and wherever you can.

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Even with the ubiquity of digital buying, the in-store shopping experience continues to have importance. And even more so with younger consumers.

How is this going to affect the holiday shopping season?

Jaime Bettencourt, senior vice president of premier sales and account management at Mood Media, told eMarketer that atmosphere and store experience was the lead reason why consumers ages 18 to 24 shop in-store instead of online. "Consumers still want to shop. They want that immediacy of buying and having an item," she said.

According to a new Euclid study, nearly half (48%) of millennials said they shop in-store a least once per week compared to 41% of Gen X and 43% of boomers. Interestingly, those store visits by millennials don't necessarily translate to in-store purchases.

Instead, they spur online buying. After a store visit, 56% of millennials buy online at least half of the time compared to 45% of both Gen X and boomers. What's more, 21% of millennials "almost always" buy online after seeing an item in-store while just 10% of the older generations do.

Looking towards the holidays, Euclid also found that millennials are more likely than other generations to shop in-store on Thanksgiving, Black Friday and even Cyber Monday, despite making 54% of their holiday purchases online. The top three in-store shopping holidays among this age group are Thanksgiving (37%), Black Friday (37%) and the day after Christmas (34%).

An earlier survey from Bazaarvoice showed all consumers are drawn to in-store holiday shopping for the social aspects and to simply enjoy the ambience. The pull of physical retail could be even stronger for younger shoppers, whether or not they transact online or offline.

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Millennials Browse In-Store, but Buy Online

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Even with the ubiquity of digital buying, the in-store shopping experience continues to have importance. And even more so with younger consumers. How is this going to affect the holiday shopping season? Jaime Bettencourt, senior vice president of premier sales and account management at Mood Media, told eMarketer that atmosphere and store experience was the lead reason why consumers ages 18 to 24 shop in-store instead of online.

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eCommerce is playing a key role in catering for customers' developing and demanding buying habits. As the industry grows and diversifies, marketers need to be aware of how they can take advantage of these opportunities to increase conversion rates and encourage customer loyalty. To help you out, we've put together 40 eCommerce statistics that can be used to shape your eCommerce marketing strategy.

Buying Behaviour Statistics

1. It is expected that 18% of all UK retail purchases will occur online this year ( Nasdaq)

2. By 2040, it is thought 95% of purchases will be facilitated by eCommerce ( Nasdaq)

3. The total average eCommerce spend per customer, over the course of the year is estimated to be £1,600 in the UK ( Smart Insights)

4. 67% of shoppers check the returns page before making a purchase ( invespcro)

5. 38% of people will leave a website if the layout or design is unattractive ( Adobe)

6. Two-thirds of consumers expect a same day response to queries about a product of service ( A Marketer's Paradox of Strategy VS Practice)

7. 77% of UK adults have bought goods or services online

8. Millennials now make 54% of their purchases online ( UPS)

9. Four in ten purchases are made using only an online channel for searching and buying ( UPS)

Platform Performance Statistics

10. In 2017 almost 59% of ecommerce sales occurred via mobile ( eMarketer)

11. 71% of mobile purchases are influenced by emails from the retailer ( Adobe)

12. 85% of customers start a purchase on one device and finish it on another ( Google)

13. 57% of mobile customers will abandon your site if they have to wait 3 seconds for a page to load ( Google)

14. 52% of people say they're less likely to re-engage with a brand following a bad mobile experience ( Google)

15. Multi channel shoppers spend three times more than single-channel shoppers

Abandoned Basket Statistics

16. Almost 70% of online baskets are abandoned but there are ways to encourage customers to complete their purchase - read our top 10 tips here

17. 56% of online shoppers abandon their online basket because they were presented with unexpected costs at the checkout ( Shopify)

18. The average order value (AOV) of purchases from basket abandonment emails is 14.2% higher than typical purchases ( Econsultancy)

19. 54% of shoppers will purchase products left in their basket, if those products are offered at a lower price ( nchannel)

20. 23% of shoppers will abandon their shopping basket if they are forced to register an account ( nchannel)

Recovery emails play a key role in combating the abandoned basket issue that many eCommerce companies face. Take a look at the brands that are getting it right and how they are successfully boosting revenue.

Email Marketing Statistics

21. Email accounts as the biggest source of traffic to eCommerce sites after organic ( SocialMediaToday)

22. Users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days ( Econsultancy)

23. Despite the above fact, only 51% of the UK's top eCommerce brands are sending dedicated emails!

24. 80% of consumers like it when they receive retail emails that recommend products to them based on previous purchases

Read our series guide for inspiring examples on how you can improve your eCommerce email marketing.

eCommerce Personalisation Statistics

25. Only 20% of marketers use behavioural targeting...

26. ...which means 80% of marketers are treating customers exactly the same, serving up the same offers, campaigns and shopping experience to everyone!

27. By 2020, customer experience will overtake price and product as the key brand differentiator ( The Guardian)

28. 93% of companies see an uplift in conversion rates from personalisation

29. Having a personalised homepage can increase sales by 7%

30. A staggering 35% of Amazon's revenue is generated by its recommendation engine

31. 74% of customers feel frustrated when website content is not personalised

32. 59% of consumers who experienced personalisation say that it significantly influenced what they purchased

33. 50% of consumers would be more likely to use retailers again if they were presented with personalised offers and information

34. By 2020, personalisation technology that recognises customer intent will enable digital businesses to increase profits by up to 15% ( Gartner)

35. Pure360 customers average 22% more online revenue using cross-channel personalisation

If you want to learn more about personalisation, download our guide here. It's full of tips on how to offer prospects and customers a better experience by personalising your digital touchpoints.

Customer Lifetime Value Statistics

36. It's seven times more expensive to get a new customer than retain an existing one

37. 76% of companies consider a customer's lifetime value to be an important measure of success ( invespcro)

38. Despite the above, only 18% of companies focus their resource on customer retention. A post-conversion email is a good way to start shifting the focus if you are one of these.

39. Companies that have a strategy for customer-journey management increase their return on marketing investment by 53%

40. And their upsell and cross-sell revenue by 56%
Further reading: 30 Email Marketing Statistics to Shape Your Strategy

Takeaway

The above eCommerce statistics tell us that customer experience remains a top priority for the industry. And why wouldn't it be? Great customer experience drives new purchases and retains customers, encouraging them to purchase again and again. Understanding what a great customer experience really is will define and differentiate your brand from your competitors' - be it the speed of a website or the level of personalisation you deliver. Customer experience should form a fundamental part of your eCommerce strategy.

At the core of customer experience is email. It continues to deliver success for eCommerce companies, coming in as the second highest source of site traffic. It remains a key marketing channel for 2019 and with a bit of knowledge and the right technology, you can deliver successful campaigns that are both personalised and fit for multi-channel experiences.

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40 eCommerce Statistics That Will Shape Your Strategy

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eCommerce is playing a key role in catering for customers' developing and demanding buying habits. As the industry grows and diversifies, marketers need to be aware of how they can take advantage of these opportunities to increase conversion rates and encourage customer loyalty.

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