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Forbes has provided a list with some of the top tools to help social media marketing efforts.

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With today's society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several.

Social platforms like Facebook, Twitter, Instagram and Snapchat are the new homes of conducting business, creating consumer bases and advertising products. However, the overwhelming presence of businesses on these platforms creates a good deal of pressure for companies trying to beat out their nearest competitors.

Fortunately, marketing teams don't have to go it alone in their efforts to raise their brand to the top. A number of third-party apps exist that can enhance certain features of these social platforms and make social media marketing a more lucrative and intuitive experience. Here are 25 social media resources designed to help marketers advertise their brands more effectively.
1. SocialDrift
Used by McDonalds, Sprint and major industry influencers with millions of followers, SocialDrift is an Instagram marketer's best friend. The platform automates Instagram interactions, which help to organically increase follower count. Users just need to provide SocialDrift with information about ideal Instagram followers, and the platform will use machine learning to engage users through likes, comments and follows. Because of this engagement, users will frequently follow accounts in return.

In time, SocialDrift can dramatically increase the number of high-quality Instagram followers through the platform's Instagram bot, named Securebot.
2. Buffer
Buffer offers a swift solution for businesses swamped by the multiple social media accounts they must manage. The application innovates marketing by allowing individuals and businesses to queue posts for their various accounts. Buffer works for several third-party extensions, in addition to the regular line-up of social platforms.

Furthermore, the app boasts many powerful tools like photo editing, group collaboration and detailed data analytics about social media performance. Essentially, Buffer can take a jumble of social media accounts, organize them and in the process make marketing more manageable.

Are you a team managing social media for a lot of different clients? Sendible is the tool for you. Sendible has unique inboxes for each brand, accessible by any member of your team, so communication is streamlined. They also offer a content engine that suggests new material based on the topics of your profiles and followers. In addition, calendars are fully interactive. Who said teamwork has to be hard?
4. MavSocial
MavSocial is a management tool that focuses on graphics and videos for Facebook, Twitter, LinkedIn, YouTube, Instagram and Tumblr. You can schedule or preview content to any or all of those platforms. And if you've run out of content, simply reschedule. MavSocial also has features for engagement analytics, collaboration, galleries, image database and campaign creation. Choose from their 5 plans to get what works best for you.

Snapchat's introduction of Stories in 2013 has rapidly spread the feature across social media, with many other platforms joining the trend to reap some of its benefits. Storyheap is tailored for the Story feature, allowing brands to manage their Story straight from the web.

In addition, Storyheap offers in-depth analytics about the current and projected popularity of a brand's Story. For now, the app is limited to Snapchat and Instagram, but support for other platforms is in the works.
6. Unsplash
Having high-quality content and images is crucial; after all, nothing drives away a follower like poor quality. Unsplash is a database of gorgeous, high-resolution, watermark-free images that are free for use. You can use the search engine, or browse collections like "Still Life" or "Photos for Parent Bloggers."

Once you find an image you want to use, you can either download it or save it in your own collection for future use. Unsplash allows anyone to have high-quality, high-resolution images.
7. Canva
Photo and video are highly influential on popular platforms like Facebook, Instagram and Snapchat. Consequently, marketing teams are often pressured to produce beautiful visuals and graphics to get attention and increase brand visibility.

Canva contains plenty of design tools, tutorials, templates and more, so users have the materials to create almost anything they can conceive. With Canva, marketing teams with limited experience can still generate stunning content and gather a larger following.
8. nTuitive.social
Marketers may often feel at a loss when it comes to conjuring up fresh content, but third-party algorithms can always be of assistance. nTuitive.social combines detailed data analytics with refined publishing and scheduling tools to ensure brands can consistently provide interesting content.

With compatibility across more than 20 platforms, the app monitors discussion of the brand, analyzes social media decisions and offers suggestions to increase audience engagement. nTuitive.social acts as a social media multi-tool for businesses trying to revamp their marketing strategy.
9. Grytics
While many of the resources in this list work on multiple platforms, others excel with one. Grytics, with its focus on Facebook Groups, is one such application.

The app gathers a wealth of information from the posts and members of specific groups. It then displays these statistics for businesses to manage these groups or tailor their strategies to better suit audience interests. Businesses using Grytics can successfully get the most out of any associated Facebook Groups.
10. Yotpo
On Instagram, consumers freely post pictures of brands and products they've engaged with. Wouldn't it be useful for marketers to be able to easily share these images of consumers using their products and following their brands?

Yotpo makes this a reality. Its Social Curation feature collects posts relevant to a brand and helps these businesses contact users for permission to use their posts in advertising. In addition, Yotpo implements a Shop Now feature in Instagram, letting users buy products seen in their feed. Yotpo helps businesses make their Instagram accounts more marketable to consumers.
11. Agorapulse
On the surface, AgoraPulse is a feature-heavy social media management app. Offering content scheduling and message tracking, the app greatly increases the efficiency for any business active on social media. However, its in-depth analytics and report-creation features make AgoraPulse even more effective.

Whether businesses need to measure their performance or just want to discuss their social media traffic with one another, AgoraPulse offers more than enough tools.
12. BuzzSumo
With social media attracting so much traffic from marketing teams and consumers alike, it would be helpful for marketers to be able to see how much attention certain topics and types of content are getting without wading through piles of data. BuzzSumo's data analytics allows its users to do that, with minimal hassle.

BuzzSumo's search bar takes in search words and returns a list of relevant links on the internet and social media. With so much easily accessible information, marketers can quickly determine the popularity of different types of content and adapt their marketing strategies.
13. Oktopost
Most businesses using third-party applications to enhance their marketing are seeking a comprehensive boost to all their platforms. Oktopost's features make this possible.

With powerful data analytics, post scheduling, content curation and discussion tracking, the application allows businesses to increase their productivity, while at the same time pinpointing any glaring weaknesses. Oktopost is an invaluable resource for businesses trying to increase their social media performance.
14. Quuu
Completely automated social media marketing is swiftly becoming a reality. However, there's still a place for hand-picked curations, which can resonate more with living, breathing consumers. Quu offers that experience.

Businesses using Quuu first select their interests from over 300 categories. Then Quuu sends users a list of recommendations for types of content to post in order to represent those interests. At that point, businesses can either manually post content or let Quuu take the wheel. Importantly, all the content suggested by Quuu is hand-reviewed, meaning it has a better chance of connecting with humans.
15. IFTTT
Most of the platforms in this list offer similar tools, like post scheduling and data analytics; however, apps like IFTTT operate entirely differently. Running through platform-specific applets instead of catch-all features, IFTTT offers a much more specialized approach to marketing.

The app divides its applications into features specific to platforms like Google, iOS, photography and more. Simply selecting a few of these applets automates their processes, freeing up precious time for businesses. These features include automatically saving attachments to Google Drive, backing up texts and sending notifications for person-specific emails. With IFTTT's applets, marketing teams can increase their productivity and give themselves more time to create advertisements.
16. Qwaya
For many businesses, revenue flows through more routes than just product sales and business deals. Several companies rely heavily on ad revenue, and Qwaya makes the process of managing advertisements much more intuitive.

The app allows businesses to schedule and queue certain ads, while at the same time restricting certain content. It also supports user collaboration, so ad performance can easily be discussed and adapted. For businesses advertising on Facebook and Instagram, Qwaya is an immensely powerful resource.
17. MeetEdgar
Content scheduling is one of the most popular tools in this list. While marketing teams may be relieved to schedule their posts weeks in advance, MeetEdgar adds an extra step.

Instead of using one-time updates, the app automatically reshares certain posts over time, eliminating the need for long lists of posts. In addition, MeetEdgar boasts direct video uploads and an unlimited library of updates, and allows users to choose which posts are and aren't reposted over time.
18. TweetDeck
Platform-specific tools have the power to revolutionize vanilla applications and make them into far more productive tools of trade. TweetDeck is one powerful enhancement to Twitter.

The app allows businesses to schedule, monitor and queue up Tweets remotely. The app ensures that marketers can discuss certain content and analyze audience tastes to release Tweets best suited to their followers' interests. TweetDeck can make Twitter an even more lucrative platform for businesses.
19. Rival IQ
Rival IQ is first and foremost a data analytics tool. Its data-analyzing software collects relevant bits of information on a business's social media activity and automatically generates in-depth displays. For example, the app shows audience growth, interactions, changes between time periods, similar statistics for close competitors and the topics most popular with the existing audience.

Rival IQ's tracking features go far beyond these, but even a fraction of its functions would prove useful to businesses trying to gauge their overall social media performance.
20. Animoto
The big social platforms - Facebook, Twitter, Instagram and Snapchat - all share an affinity for video. In social media marketing, photo and video are the primary modes of communication, and businesses that can't create stimulating visual content are at a serious disadvantage.

Animoto makes this a non-issue. With loads of photo- and video-editing tools, Animoto allows even inexperienced marketers to create eye-catching and stimulating content for their audience.
21 Socedo
Socedo revolves around the concept of "social intent data." The term denotes actions that signify what people are interested in. Socedo gathers all this data to better understand lucrative trends and prescribe helpful marketing suggestions to businesses.

Boasting features like audience discovery and engagement, the app gives businesses a way to connect to people who might be interested in their brand. Socedo guarantees audience growth and increased brand visibility for businesses using the application.
22. Narrow
Narrow connects businesses to users who may be interested in their content, based on their previous actions on the social platform.

Offering detailed data analytics and an audience research tool, the app allows businesses to tailor their marketing strategy to attract a larger following. With Narrow, marketing teams can easily increase their audience on Twitter.
23. Grum
Grum is an application specifically created for Instagram. The application contains specialized features for making Instagram more effective as a marketing tool.

With tools like content scheduling, remote management and multiple account support, the app packs a ton of features onto basic vanilla Instagram. With Grum, businesses and marketing teams can increase their Instagram performance and free up more time to create fresh content.
24. Post Planner
The hardest part of managing social media accounts is consistently coming up with interesting content to share. Post Planner provides a solution.

The app essentially analyzes audience interests with a variety of algorithms to recommend topics to post about. In addition, the app includes an intuitive post-scheduling tool to guarantee that the most effective content is posted at the right times. Post Planner allows marketing teams to post as efficiently as possible.
25. WordSwag
Sometimes the simpler an application, the more impactful it is. WordSwag is a prime example. The app boasts just one feature - adding customized text to photos. It allows customization of color and font, and has resulted in thousands of fascinating images. Businesses that require a minimalist but powerful graphic-design app need look no further than WordSwag.

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With today's society becoming more connected and more reliant on the internet, business ties are increasing being forged online rather than in a boardroom. Nowadays, most brands have at least one online presence, and most have several. Social platforms like Facebook, Twitter, Instagram and Snapchat are the new homes of conducting business, creating consumer bases and advertising products.

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A creative look into a media plan for Power of Yet.

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District Mission Statement Power of Yet: The Power of Yet aligns with the district mission statement in developing life-long learners and helping them realize their full potential. Every student has a passion, a strength, and a goal in life, and the Power of Yet will help them

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More information on the Growth Mindset.

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For many years, I secretly worked on my research. I say "secretly" because, once upon a time, researchers simply published their research in professional journals-and there it stayed.

However, my colleagues and I learned things we thought people needed to know. We found that students' mindsets-how they perceive their abilities-played a key role in their motivation and achievement, and we found that if we changed students' mindsets, we could boost their achievement. More precisely, students who believed their intelligence could be developed (a growth mindset) outperformed those who believed their intelligence was fixed (a fixed mindset). And when students learned through a structured program that they could "grow their brains" and increase their intellectual abilities, they did better. Finally, we found that having children focus on the process that leads to learning (like hard work or trying new strategies) could foster a growth mindset and its benefits.

So a few years back, I published my book Mindset: The New Psychology of Success to share these discoveries with educators. And many educators have applied the mindset principles in spectacular ways with tremendously gratifying results.

This is wonderful, and the good word continues to spread. But as we've watched the growth mindset become more popular, we've become much wiser about how to implement it. This learning-the common pitfalls, the misunderstandings, and what to do about them-is what I'd like to share with you, so that we can maximize the benefits for our students.

A growth mindset isn't just about effort. Perhaps the most common misconception is simply equating the growth mindset with effort. Certainly, effort is key for students' achievement, but it's not the only thing. Students need to try new strategies and seek input from others when they're stuck. They need this repertoire of approaches-not just sheer effort-to learn and improve.

We also need to remember that effort is a means to an end to the goal of learning and improving. Too often nowadays, praise is given to students who are putting forth effort, but not learning, in order to make them feel good in the moment: "Great effort! You tried your best!" It's good that the students tried, but it's not good that they're not learning. The growth-mindset approach helps children feel good in the short and long terms, by helping them thrive on challenges and setbacks on their way to learning. When they're stuck, teachers can appreciate their work so far, but add: "Let's talk about what you've tried, and what you can try next."

Recently, someone asked what keeps me up at night. It's the fear that the mindset concepts, which grew up to counter the failed self-esteem movement, will be used to perpetuate that movement. In other words, if you want to make students feel good, even if they're not learning, just praise their effort! Want to hide learning gaps from them? Just tell them, "Everyone is smart!" The growth mindset was intended to help close achievement gaps, not hide them. It is about telling the truth about a student's current achievement and then, together, doing something about it, helping him or her become smarter.

I also fear that the mindset work is sometimes used to justify why some students aren't learning: "Oh, he has a fixed mindset." We used to blame the child's environment or ability.

Must it always come back to finding a reason why some children just can't learn, as opposed to finding a way to help them learn? Teachers who understand the growth mindset do everything in their power to unlock that learning.

A few years ago, my colleague in Australia, Susan Mackie, detected an outbreak of what she called "false growth mindset." She was seeing educators who claimed to have a growth mindset, but whose words and actions didn't reflect it. At first, I was skeptical. But before long, I saw it, too, and I understood why.

In many quarters, a growth mindset had become the right thing to have, the right way to think. It was as though educators were faced with a choice: Are you an enlightened person who fosters students' well-being? Or are you an unenlightened person, with a fixed mindset, who undermines them? So, of course, many claimed the growth-mindset identity. But the path to a growth mindset is a journey, not a proclamation.

Let's look at what happens when teachers, or parents, claim a growth mindset, but don't follow through. In recent research, Kathy Liu Sun found that there were many math teachers who endorsed a growth mindset and even said the words "growth mindset" in their middle school math classes, but did not follow through in their classroom practices. In these cases, their students tended to endorse more of a fixed mindset about their math ability. My advisee and research collaborator Kyla Haimovitz and I are finding many parents who endorse a growth mindset, but react to their children's mistakes as though they are problematic or harmful, rather than helpful. In these cases, their children develop more of a fixed mindset about their intelligence.

How can we help educators adopt a deeper, true growth mindset, one that will show in their classroom practices? You may be surprised by my answer: Let's legitimize the fixed mindset. Let's acknowledge that (1) we're all a mixture of fixed and growth mindsets, (2) we will probably always be, and (3) if we want to move closer to a growth mindset in our thoughts and practices, we need to stay in touch with our fixed-mindset thoughts and deeds.

If we "ban" the fixed mindset, we will surely create false growth-mindsets. (By the way, I also fear that if we use mindset measures for accountability, we will create false growth mindsets on an unprecedented scale.) But if we watch carefully for our fixed-mindset triggers, we can begin the true journey to a growth mindset.
What are your triggers?
Watch for a fixed-mindset reaction when you face challenges. Do you feel overly anxious, or does a voice in your head warn you away? Watch for it when you face a setback in your teaching, or when students aren't listening or learning. Do you feel incompetent or defeated? Do you look for an excuse? Watch to see whether criticism brings out your fixed mindset. Do you become defensive, angry, or crushed instead of interested in learning from the feedback? Watch what happens when you see an educator who's better than you at something you value. Do you feel envious and threatened, or do you feel eager to learn? Accept those thoughts and feelings and work with and through them. And keep working with and through them.

My colleagues and I are taking a growth-mindset stance toward our message to educators. Maybe we originally put too much emphasis on sheer effort. Maybe we made the development of a growth mindset sound too easy. Maybe we talked too much about people having one mindset or the other, rather than portraying people as mixtures. We are on a growth-mindset journey, too.

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Carol Dweck Revisits the 'Growth Mindset' (Opinion)

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Carol Dweck, who parsed the difference between a "fixed" and a "growth" mindset, clarifies her theories of intelligence.