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SW= Samuel Wood's work
KP=Kyle Pykett's work

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Scott Snyder collection
-Show court of owls quote with the mask fading in ("Beware The Court of Owls, that watches all the time, ruling Gotham from a shadowed perch, behind granite and lime)
-finish quote with the talon mask fading in (They watch you at your hearth, they watch you in your bed speak not a whispered word of them or they'll send the Talon for your head")
-Show the death of the family quote with the joker mask fading in ("Look into his eyes and tell yourself he's just a man")
-Finally it shows all 3 comics under the title the Snyder collection with the new 52 logo and the Batman banner.
-30 seconds long

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pop figures
Beer (other alcohol)
meme generator
A film shelve
Bat shark repellent
Watches
The Scott Snyder collection (Court and City of Owls and Death of the Family)

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Our goal is that we want to sell the books at a cheaper price then what it already is as the prices all together are quite expensive along with getting new fans into the comic universe.

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“Beware The Court of Owls, that watches all the time, ruling Gotham from a shadowed perch, behind granite and lime.

We will use this image for the 1st section and quote of the advert and the first slide on the banner.

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They watch you at your hearth, they watch you in your bed speak not a whispered word of them or they'll send the Talon for your head.”

We will use this image for the 2nd section and quote of the advert and second slide on the banner.

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"Look into his eyes and tell yourself he's just a man."

We will use this image for the 3rd section and quote of the advert and the third advert on the slide

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1= £7.89
2=£8.08
3=£9.56
Total price=£25.53
Round up to ours £20
We would make it cheaper in order to boost sales and appeal to more people.

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-Teenagers
-new/old comic readers
-fans of new 52 era of comics
Fans of Batman
-Ideally an online advert for social media pages such as Facebook and Youtube
-We are doing this as we are passionate about the stories and hope to bring in new readers ready for the rebirth launch of comics at a low price.
-With our target audience being comic and Batman fans the advert will be a bit of a dark and atmospheric kind of ad.

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This advert shows DC's latest line of Black Label, a new group of comics branded as for a mature audience. It shows new art work and darker tone with fast phase editing and is done to look like comic panels. The colours used for the text is a bold white in order to stand out from the dark and realistic looking backgrounds. It also deviates from DC's traditional dark blue colours not only to stand out but also to show it is more mature as black is a simple but typically smart colour but also plays into the dark themes they are marketing. The backgrounds feature art from the comics and are much more dark and realistic in order to appeal to the older demographic. Not only does it show off more realistic art but it also tells them how the comics are uncensored and intense with lists of  the famous writers/artists working on the projects, it presents the new character designs in order to gain readers interest as some are drastically changed. The ideal demographic would be 18 to 35 due to the marketing and stories being presented but also for new and old readers for new fresh stories with an adult tone. he boarder ad shows the launch with the new Batman title as he is one of the most popular superheroes to feature dark stories in comics.

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-Premier pro in order to create the video in motion and to fade quotes in and out
-Photoshop in order to create backgrounds and to cut any images out such as the masks
-We will be making the video completely digitally in college grounds and as such we won't need to shoot anything with a camera.

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The logo we will use

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Prices on amazon and part 1 of product
The reviews are very positive in the majority of all of them and are either very formally written or give a brief overall view on the novel to suggest it's an older audience along with amazon being aimed at an 16+ audience with a mature understanding it would be correct to assume the group is around the ages 16 to 35 roughly.

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This is a basic story board of what will happen during our production.

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Prices on amazon and part 2 of product

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DC  uses a lot of social media from youtube to twitter to promote themselves and to keep fans up to date . They even promote other Youtube comic stars who help promote the stories releasing.

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"dc comics" fans superheroes "vertigo comics"

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Welcome to the DC Fans Channel - the official YouTube Channel devoted to YOU - the DC Fan. We're showcasing our favorite videos made by fans, for fans, of th...

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Proces on Amazon and part 3 of product

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This advert shows the functionality and use of the DC streaming service. We want to take the font style and apply it to a slower and darker advert to reflect the comics we are selling. The text is big and in your face and look very heroic and as such I feel a similar bold style would work.

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DC Universe Streaming Service Launch Trailer extended version

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Arris runs a youtube channel dedicated to breaking comic lure down and making it easier to digest along with other comic related videos such as top 10 list. He has expressed multiple times that DC is one of his favourite companies and commonly talks about Batman related news especially with his new 52 video studies. He roughly earns £680 - £10.9K a month and his fan base is aimed at a more younger audience due to his content bing more family friendly focused with an age range of 10 to 20

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geek comics geek nerd "comic books" "comic reviews" "comic book movies" "comic movies" marvel dc "image comics" "comic con" superhero superheroes "movie reviews" "graphic novels" "graphic novel" "dc comics" "marvel comics"

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Each week Variant explores all things in the world of Comics and Geekdom! From individual characters and stories to Movies, TV, Video Games and even Comic Cons - Variant has you covered!

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Court of Owls is officially theist selling product on the DC store which suggests the majority of DC fans know about the product from a verity of sources and as such when advertising will have a sense of notability to most.

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The website is linked to many of the DC heroes but we primarily focused on the demographic of Batman. More percificly the people who follow and read the Batman comics.

The website is easy to navigate and with so many characters it appeals to a large amount of audiences from young children to people who enjoy the films and tv shows.

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At the time stamp 00:26 it shows a still of all the pre order bounces you can buy. We want to apply a similar look with our advert for the last slide with Batman instead. It will present all 3 comics and next to them will be the bundle, the price and the logo above the product.
Throughout the trailer red and blue is the most obvious colour pallet as Spider-man's suit has always (apart from a few odd suits) been red and blue. it also sticks out a lot more due to the colours.
For the demographic the game and the trailer is more or less centred around a teenage or younger audience due to Spider-Man being much more family friendly in nature compared with the Dark Knight, the most probable age demographic would most probably be around people 15 and up due to the age rating on the front of the package.
The trailer tries to communicate with MARVEL fans due to how the suits are shown.

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Marvel’s Spider-Man – Third Reveal Pre-order Video | PS4

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This is what someone replied to with my question. The story listed is a very dark and serious storyline in relation to the product.  The age demographic seems to be an young adult with a part time job and an active interaction in fan pages.

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This is what someone replied to with my question. The stories listed a very dark and serious relating to the product, from his profile we can assume he is off an older audience with constant posts about the governments and the stories listed have heavy themes.

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The channel listed is more heavily focused on gaming over comics however the co host covers comic events and explains how fateful adaptation and reboots should be attempted. Since the new 52 was a reboot he covers how well the stories we picked were handled very well and the standards they set. He earns roughly £299 - £4.8K monthly however has an unusual audience due to the channel being a gaming show first and as such attracting another audience from the age range 20 to 40 s it covers a large amount of retro gaming. The gaming content also has more views over the comic ones.

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games comics "video games" comicbooks "comic books" "wolf den" "wulff den" nintendo "dc comics" "nintendo switch" "retro gaming"

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Tuesdays: Games with Bob Wednesdays: Comics with Will Wednesday Night 9PM EST: Wulff Den LIVE Thursday: Wulff Den Live Archive Saturday: The Backlog ➤➤➤Support the channel!

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Comicstorian is a youtube who reads comics to his fans in a dramatic way in order to both keep them encaged and up to date. he roughly makes £2.3K - £37.3K a month (social blade) and Benny the channel host is in his 20's. He clearly has loved comics for all his life with a young fanbase that ranges from the ages 13 to 35 years of age.

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comicstorian "comic book" "comic books" dc "dc entertainment" marvel

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Comic Books dramatically read by the Eligible Monster Team. DC Comics, Marvel Comics and Indie alike, nothing is free from our dramatic readings. Send hard copies or letters or fan mail or small animals to Eligible Monster Productions or Comicstorian PO Box 1869 Loveland 80539 @comicstorian @eligiblemonster Video Game Lore and Complete Stories right here!

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According to YouGov the target audience for MARVEL comics are Male's who are 40-54 and are mostly on the Left side of politics and are often in the professions of either media and publishing or mining and quarrying and have £125 to £499 spare money monthly.

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These are some responses I received from my reddit post. All stories listed are the ones we advertising along with the popular graphic novels that follow the grim detective stories of the characters.

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DC fan pages (Facebook, DC Fans United) (KP)

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DC fan pages (Facebook, DC Fans United) (KP)

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On this page I found on Facebook the fans would often talk about topics from both MARVEL and DC

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DC Fans United. 211,801 likes · 59,271 talking about this. Home for all DC Fans. Let's celebrate DC Comics Together...United!

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I have chosen this song due to the fact that I think it's a very mysterious and atmospheric which is very fitting to what the comics are like.

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Batman: Arkham City [Soundtrack] - Track 11 - I Know What You Guys Are Thinking

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I have chosen this song as not only is the song dark and depressing but it also fits the themes and messages of the stories. The source this is taken from also follows the mask themes which also connects the properties.

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In this screen shot I am doing a basic visual test in order to gain an idea on how the final product will turn out. I have used the photoshop images against a black background along with adding text in order to decide what font and if my colours will work. I am happy to report that a dark yellow from the text works
extremely well with the style I wish to achieve. I have chosen a gritty comic font to further the mature yet violent themes of the story and connects to the Art in all three books

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From all our research our target audience would range from 14 to 35 years of age with the majority being males. This is because from the fandoms and pages I have looked into the maturity are the older crowed presenting the younger crowed with information to keep them informed. Many young fans get into comics during teenage years thanks to the film industry and the stories our very mature and graphic for children but fine for the teenage crowed. The majority of the fan bases are male due to the graphic gore appealing more to that demographic along with darker themes. The darker colours will also be used for the Batman connection and reflect the themes of the covers. The mask theme also plays into each story focusing on one and how they was all sold with a mask bundle.

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What I have done is copy and pasted all of the masks separate pieces together, made them an PNG image and removed the backgrounds so they blend into the moving image much better. I have done this with every mask in order to create a better effect.

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The lifestyle of these people would be comic or trade-paperbacks or people who loved the DC tv shows that started in the 90's with an income of roughly £00.00 to £299 a month when it comes to earnings (if any).  It would be for comic book fans and people who like the movies and wish to get into the comic world or people already into the comic book universe and the £20 price would be a perfect deal for them.

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When it came to testing this on Premiere I used the Court of Owls mask and a piece text to see if everything worked properly, I had to change the mask due to the PNG not using all of the mask soI had to get back to Photoshop to sort it out.

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This is a version of my advert. I was given feedback from my tutor on what to improve and as such I am going to change the font of my video as feedback shows it was too hard to read. As such I will change the font to something easier to read but still make it bold and creepy to stay in the tone I have set for myself along with keeping a comic book font style

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This is my version of the advert which used background music from Batman Arkham City. I tried using the same colours for the text that the imaging had as I found it would be a neat thing to add. There was a problem with the City of Owls was that the image wasn't centre enough but it easily fixed.