# data[].attributes.headline
Twitter Social Media Campaign: Auto Trader

# data[].attributes.subject
Twitter Social Media Campaign: Auto Trader

# data[].attributes.body
Auto-trader launched their campaign on twitter to bring awareness to their latest market stunt. They encouraged users to make posts to various social media sites under the hashtag #AutoTraderGoals. Those who make posts under the hashtag would have a chance to win a car every time the England football team scored a goal within the 2018 football world cup. This was an effective way to gain traction across a multitude of social media platforms.

# data[].attributes.attachment_link.readable_text
Kicking off a summer of football with its biggest brand promotion to date - giving away a brand-new car every time England scores a goal in Russia.

#AutoTraderGoals campaign celebrates that 'new car feeling' during summer of football

Biggest brand promotion to date set to drive even more consumers to Auto Trader's marketplace

The campaign, which is open to both consumers and retailers, is set to reach circa 36 million people, driving even greater awareness of the Auto Trader brand amongst the nation's football fans.

Social media users will be encouraged to share posts with #AutoTraderGoals on Twitter, Facebook or Instagram after every England goal scored during the first 90 minutes of the game, for a chance to win. Alternatively, entrants can register their email address on www.autotrader.co.uk/goals following an England goal. Auto Trader will give away one car for every goal regardless of how many times England find the net during the tournament.

The brand-new car models on offer include the Jeep Renegade, Abarth 595, Fiat 500X and an Alpha Mito.

The cross-channel campaign kicked off this week, with most above the line activity set to start on the 17 thand 18 th June 2018, including digital out of home (DOOH), print, radio, online, paid social, branded content, and a partnership with UNILAD. The Official spokesperson for the campaign is England World Cup star John Barnes.

Lei Sorvisto, Audience & Brand Director at Auto Trader, said:"Auto Trader is the UK's number one automotive website, and its 12 th biggest overall. This exciting new campaign, which follows on from our recent partnership with Rachel Riley, will help raise awareness of our brand even further amongst millions of potential car buyers, reinforcing our position as the only destination for buying their next car.

"The aim of this campaign isn't just to drive more engaged car buyers to our customers' ads. Just in case England's matches weren't gripping enough, we also want to inject another layer of excitement around the matches on social media, not just for consumers, but for retailers too. So, whether it's for your forecourt, or for your own personal run-around, and whether you're English, Scottish or Welsh, we hope everyone joins in the fun."

The #AutoTraderGoals competition will launch with England's first competitive game against Tunisia on Monday 18 th June at 7pm BST.

Visit www.autotrader.co.uk/goals for more information and full terms and conditions.

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 55 million cross platform visits each month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

# data[].attributes.attachment_link.title
Auto Trader drives brand awareness with #AutoTraderGoals

# data[].attributes.attachment_link.description
Kicking off a summer of football with its biggest brand promotion to date - giving away a brand-new car every time England scores a goal in Russia.

# data[].attributes.body
Dove launched a social media project as a continuation of their #RealBeauty marketing which began in 2004. This iteration of their marketing is under the hashtag #Showus. This version's purpose is to give women a true representation on social media and marketing since 70% of women felt as if they weren’t according to Dove's research. This use of social media has done a great job at unifying women while emphasising natural beauty and positive body image. This has gained enough traction to have almost 650k posts under the #Showus hashtag on Instagram.

# data[].attributes.attachment_link.description
70% of women don’t feel represented in media. We’re partnering with Getty Images & GirlGaze – and you, to create a new beauty definition

# data[].attributes.body
Apple has a created a very successful campaign through the use of user-generated content published by unpaid contributors. Using the #shotoniphone users can submit photos taken on an iPhone product, which then gets chosen to be showcased daily on the Apple Instagram page. This is a superb use of social media to showcase the ability of their products without any cost.

# data[].attributes.body
Spiking Aware UK is a campaign based on the Facebook platform. Their focus aimed towards unifying the victims and their families of spiking by raising awareness of spiking hotspots as well as any developments in how people carry out spiking’s.

# data[].attributes.body
As the Covid-19 pandemic forced us into our homes, a hashtag began to develop and take over TikTok. The goal of #DistanceDance was to encourage people to stay at home and record a short dance video and then upload it under the hashtag. For the first 3 million posts added under the hashtag, P&G would deliver a donation to a few chosen charities. This effort was great at gaining traction since there are currently 18 billion views under the hashtag.

# data[].attributes.body
The Anti-spiking Association have launched a Instagram page alongside their website. The association was created by members of The University of West England and mimics a lot of the actions that I aim to take. On this page they deliver critical information as to the actions one can take on a night out as well as promoting items such as drink protection stickers.

# data[].attributes.attachment_link.title
Anti Spiking Association (@antispiking) on Instagram

# data[].attributes.attachment_link.description
Delivering safe and easy to use products to clubs bars and pubs all over the UK

# data[].attributes.body
Much like the Anti-spiking association this campaign delivers critical information to stay safe on a night out. However, they also emphasize on trying to bring some reparation to the spiking situation by demanding changes from venues and government legislation. They bring attention to petitions created which could bring a positive impact to the spiking situation.