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WGSN is a trend forecasting platform used by many. As a Fashion student i have previously used the platform to see the latest trends from colours, prints and garments.

This talk was very helpful to me as it showed there were other industries that use the platform. There is also a beauty, food and drink and many more.

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After the lecture with WGSN I decided to look in further to the website. Looked into different sources and what information they tell.

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Which industries used this platform for trend research ( beauty )

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Which industries use this platform. Visual merchandising interests me so I the future I will definitely look at this sub category.

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The second talk I attend was the mintel talk. The talk included trends which were mainly to do with social media trends. It was interesting to see that facebook was still the most used social media platform even with the rise of Tik Tok and instagram amongst Gen Z. When analysing my own data ( screen time ) on my phone my most used social media platform and where i spend majority of my time is on Tik Tok and Snapchat.

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With Covid 19 we were all forced to work digitally even the Fashion Industry. There was a massive rise in live streaming. Fashion runways were all done remotely and even now brands choose also to live stream their collections on social media platforms like Twitch and Instagrams in a way to connect to a wider audience.

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For my third research and development, I decided to attend the Fashion Trade show at uni which showcase BA Fashion and Fashion Buying and Merchandising work for the denim project. As a 2nd year Fashion student i was involved in this project. I had to do extensive research and development for this project, which included trend research online and in real life where by I visited multiple stores to see the last trends in Fashion. Something as a group we decided to address was trying to be very sustainable as that is a huge concern in the fashion industry at the moment.

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when attending the trade show there was so many new ideas in fashion and branding. As a brand in our group we aimed to be very digital with QR codes for care labels as the 21st century has improved year by year technologically. This was addressed in Mintel with the rise of social media so as a brand we created a instagram and website for our consumer to follow.