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Molly mae is 22 years old, she was first known as a YouTuber and then joined the reality dating TV show Love Island season 5 which made her gain more of a following leading to her success with Pretty Little Thing becoming their creative director.

1. Influencer marketing is very relevant and more known today as more people are on social media and influencers tend to attract more of an engagement for the brand
2. influencer marketing is a necessity so brands can attract a bigger audience and cater to the consumers needs, by understanding which products and influencers are the most popular.
3. I tend to follow both the brands and influencers
4. influencers do tend to impact my purchasing decisions but its still depending on the product itself and what their reviews are on it, I tend to trust their opinions and which makes me more likely to purchase a product. it also has benefits because as most said they may have discount codes with the brand making me more interested in buy the product

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Olivia Neill creates unique fashion looks through her own wardrobe and collaborations with large brand such as mui mui and motel rocks. I think influencer marketing has a huge impact on the fashion industry - however; 'cancel culture' can quickly shift things and a brands image may be tarnished if an influencer they work with faces online hate for issues/conflicts. Certain influencers 100% impact my purchasing decisions - i follow more brands than i do influencers - however finding an engaging personality and an influencer who has a unique style or similar style to you can be great to follow.

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One of my favourite influencers is Matilda Djerf. She is 23 years old and first gained a following on Instagram because of her aesthetic style. This has given her a platform to be able to create her own brand which has been very successful. Her range included mostly basics and a couple of dresses and headbands.

1. Is Influencer Marketing still relevant?Yes for sure, more than ever right now as more people are on social media because of covid so are spending more time at home which allows them to be able to use their phone more.

2. What is your perspective of Influencer Marketing? I think it is very important for brands to try influencer marketing however sometimes it can ruin their reputation if the influencer has any scandals.

3. Do you follow brands or influencers or both? I follow both

4. Do influencers impact your purchasing decisions? Defiantly, there is very targeted marketing on social media platforms which makes it hard for people to not be influenced these days. Influencers also have discount codes sometimes which can help persuade the audience to buy a product if it is at a discounted price.

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My favourite influencer is Emma Chamberlain, she's 20 years old who first blew up on Youtube when she was a young teenager. I like Emma because she's young, relatable and has such a fun interesting take on fashion. In 2018  she won a Streamy Award for Breakout Creator, became a Louis Vuitton ambassador in 2019, and attended her very first Met Gala in 2021; wearing Louis Vuitton. She isn't so active on youtube now but she has 2 successful business, a coffee brand named 'Chamberlain Coffee', and a podcast called 'Anything Goes'.

1. Influencer Marketing is very much relevant
2. I think it's an incredibly smart take on marketing, I think it would only make sense for brands to use influencer marketing because of how popular social media is today and how many people influencers can reach through their posts
3. I follow both brands and influencers
4. Absolutely, depending on what influencer is advertising the product, how well they recommend it, if their is a discount code provided and if it's a paid spsonsership or gifted post it absolutely has an impact on my purchasing decision.