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It is thought that at least 5% of young people suffer from ‘social media addiction’ (Centre for Mental Health, 2019)  And the fear of missing out (FOMO). The topic is becoming more prominent with the increase in celebrity suicides and trolling. This is a very relevant topic as it is one taking over advertising and other campaigns. Societies focus on mental health means that there are mental health adverts and campaigns everywhere. After researching,  I realised that every angle I wanted to come from in my own work has already been done, and I didn't want to copy anyone. So for this reason I decided against this topic for my campaign.

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Half of LGBT people (52 per cent) said they’ve experienced depression in the last year. And one in eight LGBT people (13 per cent) have experienced some form of unequal treatment from healthcare staff because they’re LGBT. LGBTQ+ is a topic I have a lot of knowledge on from doing past campaigns focusing on this community. I was very 50/50 on choosing this topic because I have a lot of knowledge and have done extensive research. However, I want to try something new and challenge myself with this campaign. So I haven't fully decided yet, but I don't think I will choose this topic just simply because I want to try something new!

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The last few years have seen a rise in veganism in the UK – 2014 saw the launch of Veganuary, an annual campaign encouraging the public to go vegan for the month of January, with 168,000 signing up in 2018 and over 250,000 in 2019.

To be totally honest, at first, I completely ruled this one out! The vegan culture has stopped being dietary or about the welfare of animals and is now more of a fashion statement and not one I particularly agree with. However, taking this into consideration I realised I could come from an angle that asks the audience if they are vegan for diet/animal welfare or for the image? So I am still unsure, but I am considering this topic for my campaign.

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With the global protests that took place last summer, Black Lives Matter as a movement has brought light to issues such as police brutality, racism, and the manifestation of inequalities towards black people across the world. BLM is a very relevant topic. I'm passionate about BLM and think that it's a topic that many have forgotten about just because it is not at the forefront of news stories. I am heavily leaning towards choosing this topic but focusing on their sister campaign "Protect Black Women". I think I can come from an angle we haven't seen before and the focus on black women is one I think needs to be spoken about more.

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I have decided to focus on BLM but more specifically, black women. I have been researching black female charities, organisations and campaigns to find one that I can base my campaign on. I have found a few charities that focus on what I want my campaign to be about. I want to focus on protecting black female teenagers/young adults from all forms of violence.

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https://blackmamasmatter.org/bmhw/
Although I love everything this charity stands for and the change they do is life changing for black mothers everywhere, it wasn't the direction I wanted to take for my campaign. I wanted to focus on the younger generation of black women and more about protecting them from violence and abuse in their teenage to young adult years, not motherhood.

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https://bwhi.org
This was another organisation that I found and again I admire all the work they d for black women but once again it was not the angle I wanted to come from in my final campaigns. This charities work focuses on equal rights for black women in the health care system, ensuring they get treated equally. Again, why focus is less on health care and more on safety and protection from violence.

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https://www.imkaan.org.uk
This is an organisation that I was leaning towards as they key objectives as a charity are similar to what I want my campaigns to be about. My only reservation with this charity is that not many people have heard of it and their mission is not made clear instantly by their name. So it maybe harder to get my message across. I think I will research this charity further and possibly explore some of their previous campaigns to see how they as a charity have tackled it previously.

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https://blackcountrywomensaid.co.uk
I think this charity will be the one I focus my campaign on. I really admire the work this charity does and their past campaigns come from a similar angle that I want to come from. I also think it is important that I choose a relatively well established charity so I have as much to work with as possible.

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"Black Country Women’s Aid (formerly known as Sandwell Women’s Aid) is an independent charity which has supported survivors of abuse and exploitation in the West Midlands for 30 years. Our sensitive and holistic support helps over 8000 victims of abuse each year to escape from violence, cope with trauma and rebuild their lives. We believe that no-one should have to live in fear of violence and abuse. We listen, we support, we care.

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"They are a women's organisation dedicated to addressing violence against Black and Minorities women and girls. Our diverse range of services include domestic abuse refuge and community support; rape, sexual violence and childhood sexual abuse support; forced marriage and honour-based violence support; children and young people’s services; therapeutic services; and support for female offenders and women with complex needs."

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The charities slogan is "We listen, we support, we care". I think this is an extremely clever and effective slogan and one that can be extremely useful when it comes to producing my campaigns. As our final products have to be three different campaigns, I could even split the slogan and use each different part on each poster.

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The assignment was to use several different existing posters and images, cut them up and rearrange them to make an entirely new poster. We chose to make a MAC advert aimed to encourage older women to use their products. I think we utilised our resources to the best of our abilities.

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Change your Aperture to the lowest it will go (normally F/4 on these cameras.) Get an image that shows the depth of field, where something in the foreground is focused and the background is blurred. Get creative with this you can go around the university and outside too!

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Now create an image of your partner where they are moving to show you can create an image with motion blur, you will perhaps need to adjust your settings here to get the exposure correct. Again as you will have long exposures try using a tripod.

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Put your camera on manual and set your shutter speed to 1 or 2 seconds, you will then need to balance your aperture to this. Using your phone light create a light trail in the letter of your name. The room will need to be dark and your camera very still so use a tripod.

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This is a mind mind of my initial thoughts for each topic. It was from this that I could make an informed and well thought out decision on which topic I would choose for my final products.

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I want to produce three bus stop adverts that promote my chosen organisation. I went with bus stop ads as they are typically portrait and that's what I had in mind but also they will get seen a lot more than a magazine for example. Black Country Women's Aid slogan is 'We listen, we support, we care'. I want to take this slogan and separate it across my three posters. This was they can stand alone but there is also a clear theme between them all. The logo and full slogan will be on the posters as well. I will also have cause to action information, like a website or a hashtag so then the public can take action from the poster.

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It's really important that when planning anything, a plan of action is equally as important as the production itself. I have a few ideas in my head that I need to plan out on paper to see if they would work. I also need to arrange a shoot day where I can get my chosen models to my chosen location to shoot my images. I have decided to use both male and female models. Although, my organisation is a women's charity I think it would a refreshing angle to show male support and solidarity with the charity. I am going to source my models and hopefully shoot my images ASAP to give me ample time to edit the posters.

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The main thing about my organisation is the fact that they practically always put their logo in the top left-hand corner along with a watercolour splash of paint. There are some rare posters where they have located in the bottom left. But overall, it is top left so I will be doing, for continuity.

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I initially planned to take my photos in the studio but I have been able to book the studio and the slots available would leave me no time to edit my work. I have had to rethink my ideas to come up with a plan B. I am having to rethink where we are going to shoot but I think most of my ideas will be transferable.

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Shooting & arranging with two models has not been the easiest. We originally planned to take our photos in a studio but we didn't manage to arrange that. So then we arranged a shoot day on 07/12/21. However, once we arrived at the location, it started to rain and just got heavier so we had to cancel and rearrange. We then rearranged for 10/12/21 and had to find a new location but we finally managed to get the photos!

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This was my models first outdoors shoot so it took her a little while to warm up but we managed to get some good photos. I took over 200 photos to give me as much as possible to work with. These are all the photos that I took so within these are some that are completely unusable and some of them are my final (unedited) images.

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I have started the editing process on my images. My main initial goal is to edit any blemishes on my model's face and edit out anything in the background that I don't want there. For example, on one of my chosen images everything was exactly how I wanted it and then a bird flew past in the background and the grass had a lot of patches missing which I am editing in so I'm just editing things like that out for now.

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I found this unit to be a huge process of trial and error. These are just three of the examples of visual campaigns that I designed but didn't end up using for various different reasons (stated below each). This process really helped me see which elements did and didn't work so I could ensure my final campaigns were exactly how I wanted them. I am really proud of my final visual campaigns and I think they cover all the elements.

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There isn't really one reason why I didn't use this as a final design, I just didn't like this design in its entirety! Nothing was really working for me. I tried using a photo from a different angle for variety but I hated how it turned out.

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I actually quite liked how this one turned out the only reason I didn't use it is because I didn't want my message to be confused. The aim of my campaign is to protect black women so I didn't want the male representation to allow any room for confusion or doubt.

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The main reason I decided against this design was the angle on the photo. Even after editing the image, it was still really dark and it just wasn't the effect I wanted. I also feel that it didn't quite fit in with the other poster I had already designed.  I tried experimenting with the posters so they did not all look the same, but this one was way off and I really didn't like it in the end.

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These are really helpful in being able to envision how the campaigns would look like in real life. I also used this to ensure that all the details stood out and could translate from screen to a bigger canvas.

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20010810 - Jaya Chaggar - BA (Hons) Media Communications Year 2 - Promotional Media Cultures - Element Two

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https://www.facebook.com/ThinDifference (2010). John Wooden - A Principled Life. [online] Thin Difference. Available at: https://www.thindifference.com/2010/06/john-wooden-a-principled-life/#:~:text=%E2%80%9CYou%20can%20make%20mistakes%2C%20but,evaluation%2C%20failure%20is%20inevitable.%E2%80%9D [Accessed 11 Jan. 2022].

Imkaan (2021). Imkaan. [online] Imkaan. Available at: https://www.imkaan.org.uk/ [Accessed 9 Nov. 2021].

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Instagram.com. (2018). Black Country Women’s Aid (@bcwomensaid) • Instagram photos and videos. [online] Available at: https://www.instagram.com/bcwomensaid/ [Accessed 13 Dec. 2021].

Nelson, T. (2016). Reflecting on Effective Self-Evaluation | Focus Education. [online] Focus Education. Available at: https://www.focus-education.co.uk/blog/proper-self-evaluation/ [Accessed 11 Jan. 2022].

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Stonewall. (2017). Ban Conversion Therapy. [online] Available at: https://www.stonewall.org.uk/ [Accessed 9 Nov. 2021].

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StudioBinder. (2020). The Definitive Guide to Ethos, Pathos and Logos. [online] Available at: https://www.studiobinder.com/blog/ethos-pathos-logos/ [Accessed 11 Jan. 2022].

The Vegan Society. (2021). The Vegan Society. [online] Available at: https://www.vegansociety.com/ [Accessed 9 Nov. 2021].

toirac (2019). Home. [online] Black Women’s Health Imperative. Available at: https://bwhi.org/ [Accessed 9 Nov. 2021].

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