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The placement of elements on the page so that the text and graphic elements are evenly distributed.

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The visual arrangement of design elements in a way that signifies importance.

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The color matching system that is used in the printing industry.

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Stands for red, green and blue, the three colors of light typically used

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CMYK is a 4-color printing process made up of cyan, magenta, yellow and key (black).

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is the range of colors used in a design.

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The study of how colors make people feel and their effects on a design.

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“Pixels per inch,” which is a measure of pixel density used by electronic image devices.