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Text messages are the most popular form of communication used in emails, social media networks... The amount of messages and the speed has created the digital slang that are abbreviations or contractions. It is used by small groups and we can not find them at dictionaries.
Slang can be a problem, which is noticed in the academic enviroment by students. Sometimes the do not capitalize words or use puntuation and some words are abbreviated. All experts do not think that is a problem, every group has their own slang and with this they extent their language. Also you can include people to your group or exclude it. Slang can be professional and cultural but students use it in inappropiate situations.

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On the way that each generation has his own peculiarities, it's obvios that there is a big jump between two generations. This means that every generation has his particularities, and because of that we can divide the society in tree groups ( Generations X,Y and Z).
The generation Z (1990-2000), is the first generation who deppend on the new technologies. This can be nice or bad point. If you see it like a nice oportunity to learn new things and more space to search your own information about you are looping for, is a good point but if you see it like the technologies means distraction it would became into a big problem. This could carry a lack of attention of the guy at the time to work with anything that need concentration.
Also this is not the only issue, the Generation Z has grow with the TV reality stars. This means an obsession with sex, sexual insultas and harrassment.
Nobody know where society is gonna end up, but we can be calm because there is a group of sociologists studying Generation Z.

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Downshifting as a considerable Living Option (Ander Asla)

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Downshifting as a considerable Living Option (Ander Asla)

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Downshifters are known for being capable of sacrificing part of their daily life with the aim of improving the quality of it. They usually do this because they think that their life is too stressful so they feel the need of slowing down their daily rhythm. There are two types of downshifters: the first group is formed by the downscalers and the second one by mold melters. Downscalers are people who only have the aim of living a less stressful life, so they usually try to work less hours. On the other hand we have the mold melters, who are the radical ones. They usually want to break up with their culture so they move to rural areas. By the way, they try getting the job they have ever dreamt.

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The Trouble With Texting (Patricia Guilló)

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The Trouble With Texting (Patricia Guilló)

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Nowadays, many people use digital messages to discuss relationship issues, although this is not an effective way.
Humans communicate with each other in different ways and using just a simple message doesn't create a complete communication.
Some reasons why people prefer texting rather than face-to-face communication are avoiding revealing emotions and having to hear the other person's distress, having control and spending  less energy.
All in all, not every aspect of texting is negative, but for discussion of real problems it's always better to talk face to face.

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Nowadays, communication with text messages is very common and a lot of relationship problems are argued or discussed using this way of communication. A scientific research found out that 58% of our communication is body lenguage, another 35% is through vocal tone and the last 7% is the message.
Texting means that you only use that 7% and that means that sometimes it is more comfortable than a real conversation.  While texting, you don´t have to show your feelings or deal with the distress of other people; you can gain the control over the conversation and also, expend less energy beacause text messages are usually short.
Texting is okay to say hello or for a simple banter, but it is always better to discuss problems face to face with all of our communication skills rather than a 7%.

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The problem of teenage gangs (Juan S. Basto)

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The problem of teenage gangs (Juan S. Basto)

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Adolescence is a really difficult and confusing part of life, not only for teenagers but  also for their parents. Adolescents look for their place in society  and it's not easy, one of the ways some take is being part of a gang.
They join these groups in order to gain authority and respect among others. Some of them don't make illegal stuff, they're called "wannabe criminals", for them gans are more like social clubs.
Although some teens don't commit crimes, they have more chances to be involved in illegal actions in the future if they have been part of a gang. Furthermore, they have more risk of developing substance addicions and are also two times more prone to having poor health.
There are some clues that indicate a teen is being part of a gang, which parents should pay attention to.

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Every year, newspapers and website inform the public about new plagues, of course 2016 has not become an exeption, the WHO has announced a new danger: The Zika virus.The Zika virus is a microorganism original from Asia and África, which is commonly transmitted by mosquitoes. It was discovered in 1954 in Uganda but it was not indentified as a virus until 2007. The most affected víctims are adults (concretely pregnant womens), however, the biggest danger of this virus are the several problema that can cause  to the fetuses.Even if nowadays does not exist a cure, the best way to deal with it is to have rest, hidrated, and also take some medicines. Although the best treatment is to avoid mosquitos bites.

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The Psychology of Color in Marketing (Ander Aretxabala

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The Psychology of Color in Marketing (Ander Aretxabala

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As all of we know, the subconscious of the human mind can demostrate amazing facts of us.
Recently psychologist had demostrate a new way of brand's marketing, the colors.
They had an incredible influence on our decissions, for example, the warm bright colors like orange or red  n increase the appetite, and if you take a look on McDonald's logo you can see that It is red and yellow, coincidence? I don't think so.
Others like warm darker colors or cold dark colors are relationated with luxury and high class as we see on the silver apple of Apple.
In conclusion, that's the way that brands use for attracting our atention, they "play with our mind".

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Adolescence is a difficult life part of all the people, where you pass for children to adults. In that situation some teenagers want to form part of a group and they usually join gangs. The problem is that gangs make that teenagers who take part fell into drugs, drop the marks...Also , teenagers that take part in that gangs have more possibilities to fall into drugs in the future or have problems with police... There are some ways to discover if your children are taking part in one of these gangs like the big changes on money balance and clothing or the fail of marks at school are some of them.

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Teeneagers or people who share similar interests use this kind of speaking. Slang is made abbreviating words, which is an easy way to write and communicate faster. It is usually used on internet and the problem starts when they try to use it in formal situations. As some experts say this language can affect negatively to their communicating and writing capabilities.

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Living in this fast-paced world is stressful and it reqiures a lot of energy, so some people that need to slow down have found a new way of life: Downshifting. A downshifter is a person who prefers to focus in its personal life over popular values. There are two types: downscalers, who just try to reduce their lifes pace, and mold melters, that quit their jobs and move to rural areas changing radically their lifes. Therefore, if you need remove your lifes presure, you might want to consider downshifting.

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Adolescence is probably the most difficult period of our lives, when some adolescents get involved into drug problems as well as teenage gangs. This phenomenon happens usually because teenagers want to feel respected in social hierarchy. However, most of them do not commit any crimes, but in the future having been member of a gang could lead into criminal activity , health problems... Some ways of detecting if our children are gang members are paying attention to their clothing, grades, money balance or activities.

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Every year, newspapers and websites informed about the plagues and viruses of te world. This week WHO has announcd a new danger: The Zika virus.
The virus is an endemic microorganism in Afrika and Asia, is usually transmitted by mosquitoes. This virus was first discovered in 1954, in Nigeria. In the south Pacific, in 2007.
Us a not-so obvios danger on the pregnant women. Adults deal the virus easily. Currently, there no exist a cure for the Zika virus but the best way to prevent is drink water and tea for the dehydratation and take medicines.

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The psychology of color in marketing (Nadia)

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The psychology of color in marketing (Nadia)

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Many studies have revealed that colors are a crucial part of marketing. Depending on the color that represents a brand customers may feel different things such as energy, motivation, peace or hunger, among others. It is because of that that companies started to pay attention to colors when it comes to developing logos.

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Generation Z are people born in late 1990´s - early 2000´s. This generation cannot live without a gadget. That makes them worse at concentration, but better searching information. They also have the ability to istantly focus on what they like.
The internet has created more diverse personalities on gen Z people. But also, it makes them easy to manipulate.

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As every year, the World´s Health Organisation(WHO) has launched a campaign about dangerous diseases, where this year´s threat is the Zika virus. Originary from Asia, and mainly Africa, it has spread to other places in the last decade. The main danger this desease creates is deformation in fetuses, as most infected people are pregnant women and its symptoms do not affect more tha a fourth of the infected. There is no known cure, and it is advised to stay hydrated, to take spezialised painkillers and to avoid mosquitoes, as they are the main transmitters of the disease.