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Can you please review my presentation please.

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Adobe Spark - Transform your ideas into visual stories

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Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social.

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This talks about toy blocks and their benefit, most toy blocks are made from wood.

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A lot of toys are becoming very popular these days: nerf guns, foam lightsabers, and more. Sometimes they even look for toys that can only be found in specific places, like wooden toys from Australia for instance, or a stuffed toy from Stockholm. But there is one old school toy that is getting attention again, and it is probably for the best: toy blocks.

Yeah, LEGOs are churning out superhero blocks and spaceships, but the very essence of construction play is still there. And you know what, our kids are apparently getting a lot of benefits when they play with those colourful blocks. Let us talk about some of them.
Cooperative play
Remember how we use to play in school? We usually crowd around kids who bring toys that require multiple players, and although we were not close friends with them before, playing with them seemed like we have been buddies for years. That is what cooperative play does to our kids, and has been probed further in a research done by Roseth, et. al (2009). Research has also suggested that kids who play with toy blocks will more likely be social-savvy. For instance, in a research done by Owens, et. al (2008), and Legoff and Sherman (2006), kids with special needs developed good social skills than those who have been taught how to communicate with other people.
Problem solving skills
When we talk about idea generation and problem solving, we usually deal with it in either of these two ways: convergent strategy and divergent strategy. Convergence is what is called common or typical intelligence; these are problems that have one clear solution to puzzles. Divergence allows for more brainwork; these are problems that require a bit of creativity and usually have multiple ways to attack it like building toy blocks. Allowing our kids to play with toy blocks prepares them for divergent problems that let them think up creative ways to solve it. But do remember that both are not competing for thinking strategies, do not fret over improving just one problem solving skill.
Spatial skills
Probably one of the most popular benefits of toy blocks is its ability to improve our kids' spatial skills. In a study done by Yvonne Caldera (1999), they observed that the kids who were involved in construction play performed better in standardised tests of spatial intelligence. This has been proven further by Oostermeijer et al (2014); and Jirout and Newcombe (2015), which means playing toy blocks can improve the mind's ability for abstract reasoning.
Math abilities
Multiple studies have shown that kids who are into construction play have improved mathematical skills. In a study made by Wolfgang, et. al (2001, 2003), kids who played with toy blocks at the age of 4 had a higher mathematics achievement in high school, even if they took each child's IQ into account. Similarly, 6th graders who get into construction play performed better on word problems (Oostermejier et al 2014).

Pretty sure the findings for these studies will make you want to get your kids bucket loads of toy blocks. And you know, these benefits are not exclusively for people in the developmental stage, adults can just as much reap the rewards of construction play. So get those LEGOs out of their boxes, play with your kids, and have fun!

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The Amazing Benefits of Playing With Toy Blocks - This Mama's Life

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The Amazing Benefits of Playing With Toy Blocks A lot of toys are becoming very popular these days: nerf guns, foam lightsabers, and more. Sometimes they even look for toys that can only be found in specific places, like wooden toys from Australia for instance, or a stuffed toy from Stockholm.

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Every year, companies develop new toys and games for education. Most of them feature intricately-designed plastic pieces. Some come with all the bells and whistles. Many have been designed for a few specific purposes.

While these toys may play a role in your child's education, you can end up spending a lot of money, but not receiving a lot of educational value. Wooden toys, however, often have a lot more to offer children than the latest trendy educational toys. Here are 15 Benefits of Wooden Educational Toys for Home Education.

1. Wooden Toys are Timeless

Of course, wooden toys are trendy in their own right. In fact, they have been trendy for decades, if not centuries. Your grandparents and great-grandparents were learning with wooden toys when they were young and your grandchildren and great-grandchildren can also learn with wooden toys. While there are a lot of cool, new educational products out there, sometimes there's value in sticking with the tried and true. Even if companies reimagine the organization, color, or design of their wooden toys, they still have the same classic feel and offer the same educational benefits that children have been reaping for generations.

2. Wooden Toys are Durable

Let's face it - children are rough on their toys and other educational materials. You likely have missing game pieces and at least one broken toy laying around your home. Not only can wooden toys be enjoyed by generations, but the same wooden toys often last throughout generations. Since they're made of quality wood and are solid, it's hard for them to be damaged beyond the basic scratch or dent. If your child gets them dirty, you can easily clean them so they're ready for the next learning activity. If you're going to invest in learning products for your home, you want to be sure they will last a long time and that they can be used with multiple children.

3. Wooden Toys Grow with Your Child

When you invest in wooden toys for home education, you invest in something that is durable and versatile enough to grow with your child. Toddlers and preschoolers may engage in simple imaginative play and basic manipulation with wooden toys, but older children can begin to incorporate wooden toys in more complex imaginative scenarios, work them into discussions of geometry and physics, and use them to solve problems. As your child's skills and mental abilities grow, the uses for wooden toys also grow. While many products for home education come with suggested age ranges on the front, the ways wooden toys can be used are so versatile that they can connect with a broad range of ages and ability levels.

4. Wooden Toys Encourage Imagination

Wooden toys give children the ability to take control. While some wooden toys come in the shape of vehicles, food, or common household items, they still encourage children to use their imaginations to incorporate them into learning and play. Other wooden educational toys come in basic shapes, such as sticks, blocks, arcs, triangles, and circles. These basic shapes allow children to really explore their uses and come up with creative ways to use them in different subject areas. For example, children can experiment with physics by building different structures with the wooden toys or learn about geometry by manipulating the toys to create their own geometric patterns.

While learning resources can provide you with ideas for using wooden toys to educate your child at home, they're just a starting point, a way to pique your child's interest before letting them come up with even more creative uses. Younger children in particular can fit virtually any object into any scenario. Since most wooden toys don't come with a pre-conceived purpose, they encourage children to stretch their imaginations even further.

5. Wooden Toys Incorporate Real-Life Skills

As children engage in imaginative play, much of it will trend toward real-life scenarios. For example, children may have wooden toys in the shape of food and common household items to use as they play a game of house or grocery store. Even if children just have basic shapes, they may begin to use wooden toys and their imaginations to build real-life skills. For example, wooden sticks may come to represent currency as they buy and sell other wooden objects. Red circles may become strawberries and blue circles may become blueberries as they make a wooden fruit salad.

6. Wooden Toys are Less Distracting

When children play with wooden toys, they supply all the voices, alarms, and other sound effects, rather than listening to the toy. This allows children to be in control of what they do with the toys and to keep their minds clear as they think through different scenarios or solve problems. While some children really enjoy toys with all the bells and whistles, the noises and electronic features can interrupt a child's thinking process or limit how far a child's imagination can go by boxing them into specific ways to play with the toy.

7. Wooden Toys Encourage Interaction

When children use their imaginations and practice real-life scenarios, they often like to bring others in on their play. Toys that have voices or other sound effects often encourage solo play since children get the interaction and responses they crave from the toy itself.

Since wooden toys don't come with sounds, lights, or other interactive features, children must find others to interact with them. If you have multiple children at home, wooden toys become something more than one child can play with at once. If you only have one child or prefer to focus on education in a one-on-one setting, your can provide that interaction with your child. By interacting with your child as they play with wooden toys you can help build their understanding and provide positive reinforcement as they make decisions.

8. Wooden Toys Develop Reasoning Skills

Since wooden toys don't have voices or electronic parts to tell them what piece to pick up or what step to take next and they aren't designed to fit a specific activity, children develop their reasoning skills as they learn with wooden toys. For example, children may want to make a model to help answer a science question or figure out how to make a shape using tangram-style wooden shapes. As children manipulate the different shapes and sizes of wooden toys, they're building their reasoning skills. They also build reasoning skills as they organize their wooden toys into different categories. For example, they may opt to organize them by size, by shape, or even by color.

9. Wooden Toys Support Problem-Solving

Wooden toys also have the ability to support problem-solving. On a more basic level, children can use wooden toys to help provide visual representations of addition and subtraction problems. They can also be used to create logic puzzles for children to solve, to build towers that will withstand different forces acting upon them, or to create models to help represent different advanced math and science problems. Because wooden toys come in more general shapes and sizes, children will have to problem-solve to figure out how to make them fit certain scenarios rather than having the pre-made pieces that often come with other educational sets.

10. Wooden Toys Improve Hand-Eye Coordination

Because of their more basic shapes, wooden toys also help children build hand-eye coordination. Activities such as building towers out of wooden blocks, carefully placing the pieces so the towers don't topple over, or threading a string through a series of wooden beads, require children to pay attention to distance and placement. Children can also use wooden toys to begin to represent concepts such as over, under, beside, up, and down. When they solve puzzles or create patterns using wooden toys they also begin to visually see how items fit together, which also improves their hand-eye coordination.

11. Wooden Toys Build Fine Motor Skills

As children manipulate wooden toys, they also build their fine motor skills. Wooden toys come in different shapes and sizes. Rather than being molded to fit a small child's hand, they can sometimes be a bit clunky and awkward for children to handle. While clunky and awkward may not seem like an ideal trait in a toy, the design of wooden toys requires children to work on different ways of grasping and manipulating the toys to get them to do what they need them to do. Babies and toddlers can work on basic grasping skills with larger wooden blocks and toys, while preschoolers and older kids can use wooden shapes, beads, and sticks to focus on a finer grasp, twisting the wrist, and other key motor skills.

12. Wooden Toys are Tactile

Unlike toys made of lightweight plastic, many wooden toys have a bit of weight to them, so when children interact with the toys they are more aware of what they are doing. This weight can be particularly beneficial for children with delays in the development of their fine motor skills or those with sensory disorders because heavier toys will help them feel their movements as they work to develop their skills. The tactile element of wooden toys also mean children have to think more and exert more energy as they play and learn. For example, the wheels on a wooden toy car may not move as smoothly as on a plastic or metal car, requiring children to apply more force to make it move.

13. Wooden Toys are Safe

As children manipulate the wooden toys, you don't have to worry much about their safety because wooden toys are designed to be safe. Most wooden toys won't break easily, which means children won't be exposed to sharp edges or small pieces that have broken off of the toy. They're also generally non-toxic and made from natural materials, which means children can manipulate them by chewing on them or sucking on them. You don't have to worry about polluting your home with unknown chemicals or worry about what your child could possibly be eating.

14. Wooden Toys are Quiet

Not only will wooden toys not pollute your home with chemicals, they won't pollute your home with a lot of noise. While this lack of noise keeps kids from being distracted, it also provides parents with the quiet they so often need during the day. Children cannot accidentally leave a wooden toy running or have to listen to incessant beeps and boops as they play. Instead, you can focus on the sound of your children's voices and laughter as they learn and interact with their wooden toys. When your children go to sleep, the toys are asleep and quiet too.

15. Wooden Toys are Beautiful

Whether you have a dedicated space for education at home or you simply include educational toys with your child's other toys, you want the area to look nice. Wooden toys come with their own aesthetic appeal. Those with bright colors can add a bit of positive energy to the learning process, even if they're just sitting on a shelf. Those in a plain wood color can help make the room look nice without distracting children from whatever they are working on. If the toys are just sitting out in your general living space, they have the ability to blend in with your regular décor. This allows you to leave them out and let children interact with them whenever the urge strikes, rather than hiding them away when guests visit.

Wooden toys may cost more than a lot of the latest educational toys, but they come with an incredible value. Rather than coming with a set purpose and a limited use, wooden toys have the potential to last for years. As children grow, they will find different ways to use wooden toys to help build their imaginations, solve problems, and develop fine motor and reasoning skills. While they may not be the toys children see on television or at their friends' homes, wooden toys are the timeless toys that allow children to learn and grow every time they pull them out to play and their beauty and safety means that they can be left out for children to interact with, rather than keeping them stored away.

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15 Benefits of Wooden Educational Toys for Home Education

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Every year, companies develop new toys and games for education. Most of them feature intricately-designed plastic pieces. Some come with all the bells and whistles. Many have been designed for a few specific purposes. While these toys may play a role in your child's education, you can end up spending a lot of money, but not receiving a lot of educational value.

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The commonest wooden toy in early childhood days is the rattle. This has been a part of each childrens early years. It came as a shock to us that these very same wooden toys have been found to be the first ever toy known to mankind. Archaeologists have found wooden toys which date around twelve hundred years before Christ. These were found in Cyprus and at the moment are stored very safely within the famous and exotic collections of the British museum. The rattles of ancient Greece have got shapes of various animals and birds such as ducks, rabbits and so on. Wooden toys were also found in the tombs of youngsters in ancient Rome.

There were many play toys belonging to the ancient world. Archaeologists have also found the Egyptian tiger toy that has been estimated to be around two thousand five hundred years old. The most amusing part is that the jaw of the tiger is movable and is attached to a string from inside and joined to the tail, this means that whenever the tail is pulled, the mouth opens. This clearly shows how wooden toys have always been a part of human life throughout centuries. Another famous play toy of the present world are dolls. But even these have been a part of a very old Egyptian culture.

This might be a perfect pointer as to how long dolls have been present as a playing companion to kids. Many wooden toys were also located in the tombs of the Egyptian young children. Though most of them were very primitive in nature, but their very presence is the most important fact. Most of the wooden toys were made from flat boards of wood. To create the best body texture they were painted and then were dressed with linen. Needless to say, this toy was no ordinary toy, and it was unique when compared to all other dolls. This was mainly due to the fact that the quantity of different details added to the toy was very high. It would normally be wearing a dress which was white in colour. The scale of the dress was small which portrayed that the wooden doll resembled a small girl. Also the most wonderful part was that the hands were movable. They are the most advanced level of wooden toys that are supposed to be dated thousands of years before Christ.

Some of these wooden toys were retrieved from the tombs of the Egyptian pharaoh's daughter. The doll also had hair which was made from soft threads and were beaded. The long hair along with the traditional way of dress design around the hips shows that these wooden toys were feminine in gender. These wooden toys had one more important feature. The geometrical design over the body. This is denoted to be the design of dress and jewellery of women. Being in a young females tomb it can be considered that it was left in the tomb as a faithful companion which had always accompanied the child. Also a few believe these wooden toys were a part of the ritual of Egyptians as gift for the afterlife of the child.

I have been making Kids Puzzles for a many years and it is still the best sight in the world when you see the childrens faces light up after giving them a wooden toy to play with.

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The Facsinating History Of Childrens Wooden Toys.

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The commonest wooden toy in early childhood days is the rattle. This has been a part of each childrens early years. It came as a shock to us that these very same wooden toys have been found to be the first ever toy known to mankind.

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There are finely carved and painted animals, figurines, dolls and jumping jacks from Berchtesgaden, Oberammergau and the Grödner Valley. Thuringia's range of toys was especially diverse, using not just wood, but often also papier mâché for doll heads, herds of animals, stair-climbing toys and balancing figurines.

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Entertainment

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When I first became a mum I had visions of wooden toys neatly stacked on bookcases lined with traditional fairy tales, decorated with a swathe or two of fabric bunting.

It wasn't long before reality kicked in: the wooden toys of my mind's eye were replaced with plastic electronic ones, and the books featured all the latest TV characters instead of Grimm's fairy tales (which to be honest are a bit scary anyway). Only the bunting actually became a reality.

When you think about it it's not surprising they favour the bright flashing plastic stuff, and it's easy to go with that option because they're often cheaper than the lovely wooden ones too.

That said, there are some amazing wooden toys out there which really stand the test of time. We're big fans of Hape, whose toys seem to last from babyhood onwards, so I thought I'd share our favourite ones for anyone wondering which wooden toys they'll actually play with.

5 of the best wooden toys for kids

1. Toy hammering block | Ikea | £8

An oldie but a goodie (I had one when I was little), the toy hammering block provides endless fun. Designed to develop fine motor skills and hand/eye co-ordination, we got BB's from when she was about 12 months old and four years later she's still playing with it (minus a few pegs).

2. Walk-a-long puppy | Hape | £14.95

Another classic that has been updated over the years, you really can't beat the walk-a-long-puppy. We reviewed Hape's version earlier this year and it's become a firm favourite for both BB (five) and Little B (almost two). The puppy will sit, walk and roll and, best of all, you can take it (almost) anywhere.

3. Noah's Ark | Hape | £17.50

I love this toy! Made using non-toxic paint and glue and currently available through for just £12.47, Hape's Noah's Ark also promotes fine motor skills thanks to its pull-a-long cord and shape sorter. There's a hinged door to allow the animals in and out of the ark, and the top also comes off. Little B absolutely loves it...

...and it's the one toy BB and Little B seem to be able to play with without arguing!

4. Wooden shape sorter board | All good toy shops | From £3.99

Our wooden shape sorter was once BB's and is now Little B's. It's so simple in design but has really stood the test of time on the longevity front - I can't remember where we got it or how much we paid for it but it was definitely worth it!

5. Scribble Maze | Hape | £14.99

Again, a really simple toy that provides endless entertainment. Hape's Scribble Maze is essentially a wooden maze in which you race to guide a marble while avoiding the holes. It comes in four pieces which fit together like a jigsaw, and is double-sided so there are two separate games to play. It's not for little ones owing to the marbles - it's designed for ages three and up - but perfect for BB.

Do you have a favourite type of wooden toy? Which ones go down best in your house?
We were sent the Hape Walk-a-Long Puppy, Noah's Ark and Scribble Maze free of charge for the purpose of review. As always all opinions are my own and based on my own honest experience.
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When I first became a mum I had visions of wooden toys neatly stacked on bookcases lined with traditional fairy tales, decorated with a swathe or two of fabric bunting.

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Educational

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Education Essentials Deluxe Mini Play Cube

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A wonderful activity center for home, doctors' offices, schools, and waiting rooms

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Construction

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Blog on how the benefits of online advertising swell as 9 different methods of online advertising

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Blog on how the benefits of online advertising swell as 9 different methods of online advertising

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Postcron - Social Media Marketing Blog and Digital Marketing Blog

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Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people while investing the smallest amount of resources and getting the largest amount of benefits possible.

Well, there's a very efficient method for achieving all of this while getting all your potential clients to know your business and be interested in it at the same time: Internet advertising.

Unlike traditional advertising, Internet advertising is increasingly more accessible for every business and enables you to quickly, easily, efficiently and affordably reach your target public. That's why it's gaining more ground among those businesses with an online presence.

So, while having a blog is fundamental, having a presence on social networks is indispensable and having a online marketing strategy is necessary. The reality is that Internet advertising is also essential and is becoming a more habitual and necessary practice.

It's not only this, but you need to know why Internet advertising is so important, what types of advertisements there are and what tips to follow to attain the best results. And this is exactly what we're going to show you. Ready??

What's the biggest benefit to advertising on the Internet?

Imagine that you have an attractive storefront on one of the best streets in the world, open 24 hours a day, 365 days a year. This is more or less what happens when you invest in Internet advertising: you automatically become visible to thousands of people who have been looking for you their entire lives and didn't even know you existed!

Moreover, betting on online advertising is very important for both large and small businesses alike, since with just a few bucks you'll be able to get better visibility, which will most certainly translate into an increase in traffic towards your website and a boost in online sales.

To sum it up, a paid Internet advertising campaign that is designed and executed well can make your success multiply.

But this is something more and more people are becoming aware of; maybe that's why Internet advertising moves million and millions of dollars around the world every year. In fact, next to content marketing and video marketing, online advertising is one of the largest growing areas on the Internet.

FYI: spending on Internet advertising reached 137.53 billion of dollars just two years ago and for the following year its predicted to even surpass cost of TV advertising.

This is partly due to the fact that online advertising is very attractive and additionally enables better segmentation of your advertisements so you can reach basically any type of audience you want.

All of this can be done in an effective, simple, flexible, easily measurable and low cost manner. Furthermore, you'll be able to see your advertisements'' performance in real time and if they're functioning or not.

And if you still need more reasons to wager on Internet advertising, then here are 10 huge reasons which demonstrate that it really is necessary for boosting your business:

So now that you know why you should consider investing a little of your money on paid advertising. We're even going to tell you what the best forms of Internet advertising are and which will be best to help you reach your goals; whether you looking to increase traffic to your website, gain visibility, enter new markets, improve your brand image, retain clients, increase sales, obtain a positive ROI or whatever other goals you want to accomplish. Let's check it out!

The 9 best ways to advertise on the Internet

One of the most frequently used Internet advertising methods is Search Engine Marketing (SEM), and of course Google tops them all.

In fact, the huge technological giant has a method so you do sponsored advertising: Google AdWords.

The main benefit of this type of advertisement is that they enable improving your website's positioning through paid advertising. This way, for example though SEM techniques, you can advertise your products, services or content through Google's advertising service, or others. Users will find you more easily since your advertisements will be displayed in the user's relevant search results.

This type of advertising usually works by pay per click ( PPC); meaning that you only pay for each click made on your advertisement, and although there are other ways, this continues to be the most used. It's highly personalizable and you choose the max amount of clicks you want to pay for a certain word.

In terms of format, only up to four lines of text is supported and is distributed in the following way: 25 characters in the title, 70 in the text and 35 for the URL.

For example, suppose you want to make a reservation for a hotel in the Fiji Islands next month and you search on Google: "the best hotels in the Fiji Islands". As you can see in the following image, in the upper search results there are advertisements and for the lower ones they are organic results positioned through SEO techniques. The latter results show you that your business is visible by placing it in the first rankings:

As for their use, search engine advertising is used most by advertisers whose main goal is to get web traffic and conversions, since with this type of advertisement you are reaching the users searching for your products. Furthermore, it's one of the simplest and most efficient advertising techniques.

It would be foolish to overlook the power that social networks have in helping you attain a successful business. And is not only effective within your digital marketing strategy but advertising on social networks is increasingly gaining more followers thanks to its effectiveness.

In fact, the majority of social networks offer the possibility to create advertisements right on their platforms, whether it be promoting messages and content or creating specific advertisements. and are just some of them.

Furthermore, they allow you to segment your target public and with this you'll be able to choose which group of people you're trying to reach. Not only with this, but with promotional messages you'll be able to reach more people, be positioned higher and have more options for obtaining successful results.

If you want to maximize your presence on social networks, being known and driving traffic towards your social profiles and website is a good option for you.

This is how a Twitter advertisement looks like as an advertisement on your timeline:

Banners are, probably, the best known form of online advertising and much of this is because they were the first advertisements to appear on the Internet.

They consist in strategically placing advertisements with different formats, sizes and designs within a web page. Users who click on the advertisement will be taken to the site you choose. The problem, though, is that nowadays we are so saturated with advertisements that we barely pay any attention to them, therefore, if you want to advertise online you must first consider the other options such as Google AdWords or advertising on social networks.

For example, if you're reading a news article on any online newspaper, let's say DailyMail.com, you'll see advertisements like this:

All jokes aside: it's no doubt that you've closed dozens of pop-up advertisements while using the Internet (probably a lot more than this) and this happens to be the norm with online advertising and also very annoying.

These are windows that pop up and take you to a website different from what you were just looking at, and although years ago this method was quite efficient, nowadays its becoming a bigger and bigger no-no on the Internet.

Now, this is not related to the ever so popular online marketing resource: inserting a pop-up on your own website which invites users to register, subscribe or simply enter their email in order to receive information which is completely free.

Something as simple as this can help you gain prospects, increase your database and give you better results. On , as you learned a little at the beginning of this article, we've implemented this action and the truth is that it's something to keep in mind:

With this we're not referring to advertisements that appear on any blog -since this goes along with banners or Google advertisements- but rather a type of indirect advertising which is usually done through storytelling and branded content, creating an advertisement around an experience, story or reflection.

This is a relatively new method and therefore many businesses are still unaware of the advantages.

It consists of a type of collaborative advertising and in order to take advantage of its potential you must search for the leaders in your sector to pay them in exchange for them writing an article where they speak highly of your products or services -and when we say "pay" we're not only talking about money but you can also offer them your products and services or other things that you both can benefit from-.

If you already know which blogs are followed by your target public, then this is a very good option to get discovered and get some traffic.

TheFashionSpot, for example, is one of the most well-known fashion and beauty blog who tends to talk about various products and services as you can see in the following image:

This is without a doubt one of the advertising strategies on the Internet that has gained more popularity in the past years since practically the entire world has a smartphone or other type of mobile device they regularly connect with.

This causes more and more companies to opt to adapt their advertisements to the fastest growing medium. And contrary to what happened long ago when the majority of mobile advertisements were just simple adaptations of computer advertisements, now advertisements are more intended to be viewed from a smartphone without being bothersome; whether they be text, video or images.

They can be on both social networks as well as Google AdWords, banners or other forms of advertising. Thus, you should keep in mind that users don't use smartphones and computers in the same way so chose a responsive design, adapt the design and make sure that your page is adapted to be seen on a mobile phone. And above all, make sure that the loading time is not too long, calls to action stand out and that buttons are visible.

In this example you can see an advertisement on Facebook created exclusively to be viewed from a smartphone:

For many years this form of advertising has dominated the Internet and is no annoying, intrusive and ineffective: mass email advertisements.

In fact, we receive sooooo many email per day that we've become kind of immune to the advertising and don't need more than two seconds to send it straight to the Spam folder.

E-mail marketing has nothing to do with this but rather goes much further and can be considered a fundamental piece of your digital marketing strategy.

E-mail marketing would cover an entire article (probably more) but for this, were talking about advertising and are referring to camouflaging promotions and advertisements within every day, friendly and valuable messages that the user won't want to delete.

It's a tolerable and friendly form of advertising, and you should definitely use it but consider it as part of your digital marketing strategy not as a form of advertising.

Apple, for example, is one of the companies who tend to use it frequently in order to share their promotions without the users seeing it as only an advertisement -they even add a "buy" button directly in the email-:

We consume more and more video content, and this makes video advertising the king of kings.

Viral videos are growing and there are even social networks solely designated to videos such as YouTube or Vine. In fact, these platforms can become an excellent pace for advertising your product and service. By using YouTube, Dailymotion, Vimeo and Vine video advertisements, they'll be shown to the user before the video even starts to play; they can even be placed on website and search results.

Furthermore, this form of advertising also includes banners and advertisements that can be inserted as a video on a website; it shown to attract double the amount of users than plain text or images.

This is a good option to keep in mind and in addition is an economical option that's easy to configure.

For example, if we search for "online marketing" on YouTube the first result that appears is an advertisement.

Remarketing is one of the best Internet advertising techniques for both small and large advertisers.

It's not just a form of advertising but is rather a very good feature that allows you to create personalized advertisements that will be shown to users who have previously visited your website but didn't complete any conversion.

This solution is found within Google AdWords, the online advertising giant, and is mainly focused on Return on Investment. Therefore, it's an option you should consider if a lot of users are leaving your site without buying anything.

Be careful because poorly utilizing remarketing can seem aggressive, but with a good configuration it won't be negative at all: it can be very useful and profitable for your business.

Even though these are the main forms of Internet advertising, there are still other and you can even mix them together and opt for an online advertising strategy that includes various types of advertisements.

So, being what it is, it is important that you have some clear advice before starting to advertise on the vast Internet. Below we're giving you 10 tips that you are or should be keeping in mind when advertising online.

10 tips for achieving the best results with your Internet advertising

It doesn't really matter what type of advertisement you publish: absolutely all of them have a mission of getting people to click on them and direct said people to the page you've chosen.

That's why you should make sure to have a good website, it loads quickly, has a good design and a good user experience is guaranteed.

Take the necessary time to define what information the user will see when they arrive at the page and make sure it's useful and attractive so it'll generate conversions.

You can have the best advertisement in the whole universe, but if you're confusing people it won't do you any good. So investigate your market, define your target public, segment them and make it really clear who you are targeting in order to be able to design advertisements that make an impact.

Think about where your potential clients could be and once you know choose the type of advertisement which best suits them. Is your audience on Facebook? Then opt for campaigns on Fac ebook Ads. Do you potential clients watch videos? Maximize your campaigns on YouTube.

Defining what you want to accomplish with your online advertisements is very important in order to be able to create effective advertisements. Therefore, decide if you want to get more traffic, more leads, more sales, improve your brand image or whatever you'd like to accomplish and then focus your advertisements on these goals.

Remember that you have very little space to use for what you want to transmit and how you want to do it. So think long and hard about the words you'll use, what visual elements you'll emphasize and what calls to actions you'll maximize.

The amount of time you invest on designing your advertisement can multiply and even triple your results; don't take this task lightly.

Unlike what occurs in content marketing, with Internet advertising you don't have all that space to try and convince your audience that you're the best option. Therefore, don't use 10 words when you can just say it in three.

Online advertising gives off a sense of urgency and this include your ability to be concise and only highlight what's important.

Think about why your audience should click on your advertisement and it'll be much easier go forward.

In order for your audience to perform a determined action you must tell them. And this is where , or CTAs, come into play so always include them in your advertisements to entice your audience click.

We as human beings are visual, and this inevitably means that first impressions are everything. As for online advertisements this is a very important factor, being that if your advertisement has a bad design, spelling and/or grammatical errors, images with poor resolution or inappropriate elements than you'll be missing out on a huge opportunity to generate conversions.

Your brand image is very important therefore make sure your logo is included in your advertisements, they coincide with your brand colors and are clear on what you want to transmit.

It's very important to portray a brand image that transmit confidence, optimism and responsibility. And of course you can also achieve all of this through your advertisements.

If you want to know how you can add watermarks to your images and content, then this will help you.

Lastly, and most importantly, measuring your advertisements' performance in real time, analyzing your campaigns in detail to maximize what works and change what doesn't, and above all, acting accordingly because the path of your business can be changed thanks to these metrics.

Even though the world of Internet advertising is widespread and requires time and resources, with this introductory guide you've just finished reading you have enough to begin. You have a world full of opportunities at your fingertips! It's up to you to take advantage. 😉

Was this guide on Internet advertising useful? Are you using it within your online strategy? Are you going to start laying your stakes down on paid advertising and maximizing your campaigns? Leave us your comments! And of course, if you learned something new by reading this article then don't hesitate in sharing it with your contacts so they too can learn more on how to maximize their business.

And if you were left wanting more and would like to continue expanding upon the enormous world of online advertising, then I recommend reading these articles that are published on our blog:

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The 9 most effective methods for Internet advertising

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Absolutely every business has some kind of Internet presence -they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people while investing the smallest amount of resources and getting the largest amount of benefits possible.