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This ad is using a photograph of a woman wearing their watches as the main focal point of this ad, so the watches aren't necessarily what is appealing to comsumers.

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Coca-Cola uses this ad for World Environment Day, it uses an artistic appeal of a coke bottle to advertise their product and appeal to consumers.

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Magritte Ad for Volkswagen- December 2008

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Magritte Ad for Volkswagen- December 2008

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This ad for Volkswagen appeals to consumers by using a painting that immediately captures the attention of the viewer, the main goal of the ad is for the viewer to spend more time looking at it, which this particular painting does a very good job of doing.

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This commercial for York Peppermint Patties appeals to consumers by using images portraying different sensations which can be achieved by consuming their product.

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Vicki Lewis York Peppermint Pattie Commercial

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YORK PEPPERMINT PATTIE - CLOSE UP "VENUS"

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New spot and campaign for the York Peppermint Pattie. AKA York Peppermint Patty Arnold NYC Creativ Director: Jon Staffen Art Director: William Zoe FitzGerald Copywriter: Katie Kelly Director: Bruno Aveillan @ Belive Editor: Sloane Klevin @ union Editorial Talent: Alexi Wasser

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This magazine page advertises feminine hygiene products by highlighting the joys of summer and how their product can preserve this joy, without actually showing the product itself.

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This poster is advertising a gas company and is encouraging consumers to purchase a hot water heater powered by gas, it uses a painting of a baby to appeal to families.

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Eric Van Den Boom ad for RayBan- October 2010

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Eric Van Den Boom ad for RayBan- October 2010

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This ad is for the brand Ray-Ban which makes glasses and sunglasses, although the ad does not focus on the glasses themselves, they capture the consumer's attention with this brightly colored ad.