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All things considered this could be potentially be my masthead if it were able to jump a few hurdles first. There are a few things that hold it back, one of these is that the target audience may not like it, this means that research into what they do and do not like will be essential when it comes to choosing a final masthead to apply to my magazine.

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The masthead is pretty complicated and could be considered to have too much going on for a masthead.

People may just simply not be a fan of the pattern and it may not have the right feeling to it for my target audience due to it being a popular pattern.

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A pro of this masthead is that it has an artistic feel to it however is does not refrain from the black and white theme I have in mind for my magazine.

The pattern is pretty unique and could make the magazine stand out more, it too could be coloured in if necessary

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Taking everything into consideration I definitely think that the pros of this masthead outweigh the cons of it. I believe this due to the whole theme and feeling of the masthead is something I believe that my target audience would want as its artistic, individual and bold, things I would relate to my target audience.

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Due to it having such a wide range of colours the only colour scheme that could be used on a magazine with this masthead is a black and white one.

People may think it is too colourful and this is something to take into consideration.

Could distract peoples attention from the main image and other important features.

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What really works well for this potential masthead is the wide range of colour and shape it uses, it gives it a huge artsy feel.

It stands out due to the boldness of its colours, it also fits into my plan to have a black and white background.

The masthead has a feeling of creativity around it what links well to them magazines theme.

Very bold an stands out a lot

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Looking at this font I do not believe it to be suitable for the magazine that I am attempting to create, the font of this text would not entice and appeal enough to my target audience. Additionally I feel like it does not have a boldness what would make it stand out and make people notice what the magazine is even when they're not looking for the magazine.

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The actual font looks like something from a 20s upper class event, something you would relate to things like The Great Gatsby, this goes against the theme I'm aiming for.

Not very bold so making it the focus of a page would be hard.

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Rather fancy and elder style of writing makes the overall theme of the magazine seem that bit more precious due to the vintage feel.

Very simple design and easy to remember due to the simplicity.

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In conclusion I feel like this masthead would be a strong contender as my final masthead, there are a few concerns as it may not feel like a good enough match to the genre of magazine that I am trying to create. On the other hand there are many positives such as a certain letter of it matching its name, this gives the masthead an exclusive edge that creates the idea that this was all planned to match.

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People may be able to argue that this style of text does not match the potential genre of the magazine as this font seems to inherit a more drama and theater genre of magazine.

It may be too bold and could take away attention too much from other important features of the magazines front cover.

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A positive aspect of this masthead is the boldness of it, it really would stand out on a page and be unmissable to someone whom may be walking past.

Another pro of the masthead is its ability to be the main focus of a front cover, people would easily remember it due to its style.

It would be rather easy to put this over a number of media platforms due to its simplicity what is a rather practical element of this masthead.

A final pro of this masthead is that the 'Q' sort of resembles and actual key, meaning it interlinks with the actual name of the magazine.