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A strategy where a retail outlet deliberately sells particular desirable products below their cost to attract customers.

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a pricing strategy promising consumers a low price.

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Suggests a bargain and helps increase sales volume.

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Sets higher than average price to suggest status.

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Odd numbers convey a bargain image. Even numbers convey a quality image

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Refers to price adjustments required because of the location of the customer for delivery of products

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When multiple products are bundled together for a "Lower Price" (usually not at a lower price)

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Sets the price for one product low but compensates for that low price by pricing the supplies needed to operate that product high

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Setting prices for accessories or options sold with the main product.

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Offers merchandise in a given category at certain prices