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Web traffic is able to immediately access GiGi's latest album in a number of ways. Not only is there an album widget embedded on the homepage and 'Music' page, but they are also presented with a scrolling banner with an advert that GiGi's debut album is "OUT NOW". On this widget, the audience is able to instantly share, or buy the album via PayPal, which creates as easy a purchasing experience for the consumer as possible.

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There is connectivity between our website and music video:

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There is connectivity between our website and music video:

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The website clearly features GiGi's latest music video when web traffic scrolls down on the homepage. Alternatively, consumers are able to access our music video via the 'Music' Page. On both videos, the YouTube icon offers the viewer an opportunity to access the video on YouTube in a new tab.

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Our website creates symbiosis through GiGi's social media platforms:

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Our website creates symbiosis through GiGi's social media platforms:

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On the footer present at the bottom of each page, there are 4 icons which direct web traffic to GiGi's Facebook, Twitter and Instagram pages. We also embedded GiGi's Twitter feed on the homepage for added connectivity. All of these opportunities enable the audience to keep up-to-date and connected with the latest posts and activity from GiGi. Not only this, the integration of social media opportunities on other elements such as the quiz/competition allows the audience a further chance to share their result and connect with GiGi.

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There are a whole host of interactive features available to the audience on our website. These include the opportunity to play our track and music video, to complete the GiGi quiz & enter a competition, and the chance to sign up to GiGi's mailing list. This encourages the audience to connect with our artist, and as a result hopefully buy into our brand and GiGi products. Not only this, but the quiz and its ability to share a score via social media, alongside the mailing list, both gratify the audience's social inclusion gratifications, as there a "community" of avid fans develops where consumers would have taken the quiz and signed up for email updates to be seen as genuine fans .

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Another feature to incorporate connectivity on GiGi's site is the incorporation of several purchasing opportunities. The audience is able to buy exclusive GiGi merchandise on our website, including a tour T-Shirt, which again creates social inclusion if a fan shared the experience of one of the tour dates featured. Meanwhile, the consumer can also buy tour tickets on our website, and choose either standard or VIP (Ticketmaster Platinum) tickets. This use of Ticketmaster creates further symbiosis, as the audience will use the site to buy VIP tickets in return for the ability to purchase GiGi tickets via the site. The use of individual tour pages based on date and location also personalises the experience of a GiGi concert for the audience.