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Jessie Js CD advert influenced my own ideas as the design and layout are quite simple, with only a photo of the album cover and some text being the only elements. Also a specific colour scheme was used throughout the CD cover and advert, which is something I used for my own.

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I was also influenced by Lordes digipak for 'pure heroine'. I like how the outside of the digipak is dark, has a simple design and is monochromatic which also carries on to the inside but in reverse on the CD disc.
The outside is quite unconventional as it doesn't contain any photos of the artist or anything associated with her.

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Jessie J's digipak for 'who you are' inspired me as I like the simplicity of it, which also fits in with her genre and the image she has.
The layout of the front cover has a nice layout, with the photo of her and the album and artists name placed at the bottom of the cover. Her name is sized bigger than the album name so that people will clearly know who its by.
An element of her digipak at I like would be that she has her facebook, twitter and website on the back. I think this is a nice idea as it lets her fans as well as anyone that buys the album what her social media is so that they can see more of her and connect more.

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Ed Sheerans advert for '+' inspired me as I like the simple design and layout he used, as well the minimal colour scheme. His advert is mainly orange which is a colour associated with his image, due to him having ginger hair. This advert also includes all of the normal conventions of a CD advert like the artists name, album title and the release date.

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Mulveys theory is that women are 'dismembered' in all forms of media, with the only focus being parts of their bodies, whereas men are shown as a whole. Mulvey argues that this is responsible for some women's focus and obsession with specific parts of their bodies.
In my music video women are not 'dismembered' by he camera, although in this genre it is a typical convention. This shows that the music video created challenges Mulveys theory as well as music video conventions.
Also, the 'singer' challenges conventions of real music videos, as she does not get 'dismembered' or portray herself provocatively. The 'singer' also appeals to girls in the audience through her outfit, makeup, etc.

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Part of Goodwins theory is that music videos follow the lyrics of the song instead of being completely different. Also the artist/singer plays a character and narrator, as well as being a performer. The artist also breaks the 4th wall looking into the camera which helps the audience connect with the artist.
In my music video, the 'singer' used acts as both narrator and performer which is shown through her singing in a studio and bathroom.
Within the music video the lyrics aren't followed completely, although the line 'I try to push past but he wants to play, so I sip his drink while I hold his gaze' is, which is shown through the artist acting out the line in a club scene.
The music video contains studio scenes as well as 'club' scenes, which are also repeated images and conventions from real music videos.
A convention that gets challenged would be that the women used within the music video are not shown as objects of desire, which is a typical convention of a lot of music videos especially in the genre used.
The music video created would fall into the amplification category stated by Goodwin.

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Vernallis' theory is that in music videos the editing is done to the beat of the song, which is very different to tv shows. In my music video, there is fast paced editing and quick cuts which are done to the beat of the song and helps to keep up with the songs pace.
Also, within the music video there is a balance between performance and narrative, which is shown through the artist singing in the studio and in the bathroom at the club but also dancing with a crowd in a club.
There will be obvious edits used within the music video, which will be through the form of colour grading and manipulation of the speed in certain areas to either make them slower or faster to match the beat of the song.
Within the music video, conventions from real videos from the genre are used, as well as conventions from this theory.
The music video also develops Vernallis' theory by having a narrative resolution at the end, which is the artist leaving with a guy from the club.

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In Katy Bs video for on a mission there is a scene with a mixer, my group and I took inspiration from this and decided to use a mixer in the video. Having a mixer in a music video is also a typical convention for the dub-step music genre

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These are some of the music videos that inspired the music video.
The editing to the beat of the song was a part of the first clip that got recreated within the music video created.
Also in many dub-step videos, they include scenes of clubs, a DJ, the artist and also have a 'random' aspect included in them. One videos interpretation of a 'random' aspect was to have elderly people partake in activities that you would generally see young people doing.
Within Katy Bs video for On a Mission, there aren't many full shots of her but there are many mid shots and close ups, as well as aerial shots of a crowd in a club

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Uploaded by Candi A2 Set Four on 2016-09-30.

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My group and I were influenced by this video, which has a shot of a girl walking. My group and I liked the different shots used to show this, as well as the lighting and smoke used in the background which gave this part of the video an eerie feel. This inspired us to have our artist walking to and from the 'club' in the music video.

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Here is a screenshot of a close of the artist in my music video, this shot gets repeated throughout the whole music video as it is one of the base tracks. This shot was influenced by Katy Bs music video, my group and I liked the angle of the shot and the fact that it is one of the base tracks in her video, so wanted to recreate it in our own image.

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This is "19. Lara, Hiba, Lily, Grasso" by 283goswellg on Vimeo, the home for high quality videos and the people who love them.

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I created a CD advert for my ancillary text, I think the advert is quite conventional as it contains elements that other adverts have, such as a photo of the album cover, when the album comes out, title and artists name, etc.
Also, I put the social media accounts and website for the artist onto the advert, as well as the logos for the record labels. Another convention i followed would be keeping to a specific colour scheme which is also used for the CD panels.

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In this CD advert for ministry of sound there is a photo of the album cover, release date and the artists featured. This advert design is quite simplistic as it doesn't have many elements. I took inspiration from this advert as I like the simple layout and colour scheme.

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Rihannas advert for 'loud' influenced my ideas as I like the design and layout of it. An idea I took from this advert would be the shadow behind the photo of the album.
Although I didn't use another photo of the artist or one relevant to the genre on the advert, this is because I wanted to keep to a simplistic theme, which is evident in the ancillary products I made.
This advert also clearly shows the name of the artist, album name and release date.

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For the inside of the digipak I used a colour photo and added some effects on top of it, this contrast with the outside of the digpak which is mostly black and white. I followed some conventions which are using a photo of the artist, as well as the album name and artists name on the cd. Another convention I followed was keeping to a minimal colour scheme, as I have only used very little colours with a simple layout.

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For the back of the cd cover I followed the typical conventions, which is using a plain background and having the album name and song list, as well as copyright information relevant to the artist, a barcode and logos for the record labels.

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My ancillary texts for the digipak are quite conventional as I followed the typical conventions. I used a photo of the artist on the front cover with a plain backgorund, which for the genre is typical. Although I developed this convention to fit my idea due to the fact I made the photo black and white with the lips being the only part in colour.

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Rihannas digipak for 'loud' influenced my ideas as I like the design for the front cover, which is a close up of her face and includes the album and artists name in a font that is used throughout the digipak as well as the accompanying Cd advert.
I also like the 3 panel inside that this digipak has, which contains a photo of her laying in a rose bush. The design of the CDs have pink roses which contrasts nicely to all of the red that is on the digipak.

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I took inspiration from The 1975's digipak as I like the monochromatic colour scheme, also the design and layout is simplistic and works for their genre.
This digipak also clearly shows the conventions needed when creating one. These would include the album name and artist name on the front cover with a relevant image. A colour scheme that follows through the entire digipak, as well as a track-list, copyright information and the album name and artist name on the CD disc.