# data[].attributes.body
Due to the use of an internet based 'bot' on an app, employees would be needed to maintain a consistent running of servers and to prevent the site crashing. For these roles to be sufficiently completed, physical hardware such as computers is needed. Web design, server maintenance and programming all require technology to correctly function. Along with maintaining the app, people are needed for customer service including references to professional assistance if needed. As the enterprise grows, money will be needed to invest in advertising, data collection and employment, which will be generated through advertising on the site.

Due to the psychology involved in providing support on such a sensitive matter, time and money will also be needed for research and consultations with professionals in the field, as to provide a useful service.

The impact of the app is aimed to be mostly digital and therefore limiting the physical waste and impact had by the process.

Time and skill will also be required in the programming process of the bot and site and therefore sufficient planning would need to be put into the process in order to meet the release deadline with a complete product.

# data[].attributes.body
We will need programmers to build the emotional bot, as we will be using an online chat service we will need safeguarding precautions as well as permission from the psychologists that we will use to refer our customers. Our target audience for the emotional bot is the working population, we have chosen this age range for 2 reasons, firstly a majority of the working population tend to be very busy and not have lots of time to go out and seek help for this issue this makes having the emotional chat box convenient as easy, secondly is as a result of the pandemic it has amplified the effects of loneliness for employees as a majority are now working remotely. These two factors make it more important than ever to tackle loneliness for our chosen age range.

# data[].attributes.body
In order for this enterprise to work to deliver value we need to make sure the product is well developed and works adequately to everyone's individual needs. The bots value should be both commercially and socially effective through app development techniques, platform maintenance, which can be reviewed every two weeks to make sure everything is running smoothly, security, advertising and safety measures.

# data[].attributes.body
The format of our intervention is an app. Due to the social situation that we have all essentially been forced into, our mission is to help bring those together who have been negatively impacted through an integrated service that matches people based on what they are looking for. This suggests our key stakeholders are those who are actively looking for relationships and bonds with people but currently don't have the means to do so.

# data[].attributes.body
The app/ website will be free to use and therefore will be appealing to anyone with internet access. Initially the site will rely on the reputation of useful and meaningful service however as funds increase, advertisement on social media, physical leaflets in areas many people are likely to see (e.g. shops) and television advertising will spread awareness of the app. The professional experience used in the site allow for a positive public opinion as the site can genuinely help the issue.

# data[].attributes.body
a) Psychologists who have been referred. Companies who aim to benefit from advertisement (as we plan to make this a free service)

b) Our mission is to create a platform where the customers are the ones who benefit the most. This may occur through psychologist referrals for those who may need it as well as the general idea of pairing individuals with one another based on interests and their current situation.

# data[].attributes.body
a) We are offering safe online community, to help people find meaningful connections with people who are experiencing similar things, where after a survey has been taken you are given a online service and paired with people in similar positions as you . This will ensure it is easier to interact with them as they are from the same background and share certain similarities.

b) We will demonstrate that we are creating a social impact by keeping a track on the people using our service and how often it is being used. This creates a social impact as we can measure the amount of people using our our service. Furthermore, writing reviews on the product and handing out surveys allows us to attain feedback on the product. This allows us to review the social impact the products making.

c) From our product there is a lot that customers can benefit from as our products are tailored to cater for their needs through out. The main purpose is for them to  feel less lonely and know that they are not the only ones in this position and can talk to the bots. This should help them interact with others instead of being lonely all day. They can also go for walks with the bot so they can get their excersize in without the need of feeling lonely.

# data[].attributes.body
Our biggest expenditure areas are initially finding the funding for the programmers and the professional psychologist so that we have the emotional bot with expertise. There are many ways we will be able to get this funding such as applying for volunteers in Nottingham where we can get an initial start up fund, as well as setting up awareness campaigns and using the donations too. After the start up cost the social enterprise will fund itself from advertising and commission from psychologists as a result of the bot referring people to them. This should then cover the costs of permanent staff who will be maintaining the software making sure everything is running smoothly.

As the social enterprise beings to grow we will be able to expand the emotional bot by developing the program, adding more languages so that people across the world can be connected as well as having more services available such as a service that can connect you with other people, or planing events to raise awareness about the issue. There will be some fixed costs that stay the same throughout the whole process, being maintenance and staff.

# data[].attributes.body
The main aim of our business is to be client-driven, to ensure we are able to provide clients with the most support possible and help them defeat loneliness, rather than simply being a business established purely in the pursuit for profit.

However, as from our revenue sources and low operational cost of running the business we do expect to make profits from the first full-year in operation, however we do not expect this to be anything substantial. With the profit we are able to generate we plan to constantly re-invest it into the business with the majority of the profits being spent on advertising and developing the bot. We have chosen to re-invest our profits into advertising to help grow our brand name, establish a larger following and to be able to provide our services to a larger and wider range of people. In regards to us re-investing our profits into the bot, we have chosen this route in order to allow the bot to offer a wider range of support, ensure the efficient operation of the bot and to develop the bot's emotional intelligence.

# data[].attributes.body
As our business is run completely online, it leads to the issue of having a large digital carbon footprint which is caused because our website will require millions of physical servers which run constantly producing greenhouse emissions.

This is obviously bad for the environment as it is polluting the atmosphere enhancing climate change for the world. In order to overcome this, the company can decide to offset the carbon emissions by simply paying it off or choose to reinvest in greener technology like solar panels or more efficient technology to reduce the amount of greenhouse gases emitted.

# data[].attributes.body
the issue we are aiming to solve is to reduce loneliness within 16-64 as a result of the pandemic

# data[].attributes.body
The revenue sources that our business aims to develop would be: Advertisement Revenue, Referral payments from businesses who gain clients through our referral scheme and we will aim to raise money through corporate sponsorships and fundraising events we will later go onto do. Some examples of this can be from specific advertising in Nottingham by finding sponsors on campus, as well as getting into contact with student services and having them advertise on the platform as they will have similar ethics to us.