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The focus group will be helpful to me because they help me listen to other peoples point of view on a topic.

What is your thoughts on the roadmap to end lockdown?

Should the media have boundaries when reporting about celebrities?
Does the media help when showcasing problems or worsen them?

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Focus groups are applicable to my  work for getting a range of different data and information from those of similar interest to myself

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A selected focus group could be used to determine audiences’ relationships with TV and short films, and with online content like YouTube, and how those intersect.

Prompts:

Does watching YouTube videos impact what TV shows you choose to watch? If so, how?

Do you think reaction videos help you or other people discover new TV shows?

Now that you can find clips of comedy panel shows and sketch shows on YouTube, do you feel the need to watch the entire shows on TV or streaming services?

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Focus groups might be applicable to gather some data relating to my theme in PJ1, by using a group I can gather varied data from multiple people without participants feeling as though they may need to censor their ideas or go along with the 'norm' by allowing them to be anonymous it means they will be free to share their honest opinions.

In your opinion what would be a an appropriate working week? How many hours per day would you like to work realistically allowing you to complete all given work?

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Focus groups can be used in architecture for designers to discuss the best route to complete their projects. For example, the participants in the focus group can discuss which design is more realistic, what materials are the cheapest, durable, sustainable or efficient as well as discussing other things to make the development of the site easier.

If it is a joint project, the group can also choose to incorporate different ideas from different designers in order to create the best possible design of a building.

What combination of materials can create the most sustainable building possible?

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help get ideas you mat not have thought about
to see if your ideas make sense
what is outlook on pollution and how do you think we can change?
do you know how much litter is damaging the environment?
how is it effecting wildlife and there habitats?

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Focus groups are relevant in fashion as it is a very consumer-focused industry. The consumer has all the power so it's important to get individuals' opinions through focus groups. You could ask:
Their stance on fast fashion
Whether they consider the price or the ethics of a product more before buying it
Which brands they know that are ethical vs not ethical
Are they aware of the journey their clothing goes through before reaching the stores they buy from?

These are ways to understand if consumers are aware of the inner mechanisms of the industry and whether they actually care about it or not. Then products will be catered towards their preferences (ethical practices and materials won't be used if the consumer is indifferent to the ethics), and it's also an opportunity to educate them more.
You'd have to be mindful as to not offend people by making them feel as if you're criticising them for not consuming ethically and sustainably. You have to keep in mind people's backgrounds (e.g. class) as they may find it hard to buy sustainable products since they're known to be expensive.

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A focus group would be beneficial to find out if any of the characters made for a game are not  offensive to anyone, whilst finding out what people would want to see in the characters and how best to portray them.

What is it you look for in a game?

Why do you play games?

What gender would you rather play as or do you prefer playing as something that has no gender ?

What are your first thoughts when you look at the character?

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Jordan (Key4Life potential focus group ideas)

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Jordan (Key4Life potential focus group ideas)

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They definitely could be applicable, I think a structured discussion about knife crime in the uk and who is to blame for the increase could be useful however need to be wary of conflicts as it could be very opinionated as it’s hard to prove the source of the rise.

Example question: Do you trust the policing we have in the UK?

Do we have enough police presence on the streets?

(Based on a journal article eluding to a downwards level of trust in the policing ability)

Like I said above I think it would be useful however due to sensitivity reasons maybe 1-1 interviews would be better and make the interviewee more comfortable.

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- Arun - (Lack of diversity of sexuality within music videos)

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- Arun - (Lack of diversity of sexuality within music videos)

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I feel that when it comes down to tackling anything to do with sexuality & diversity it's always important to get a knowledgeable understanding beyond your own. With focus groups you can begin to gather information and opinions which can aid you in doing just this. Another vital reason why I believe focus groups could play a major part in the topic I'm looking into is to gain an understanding of what representation people want to see outside the stereotypes that we as a society may know.

(With sexuality, it can sometimes be a sensitive topic for some therefore I'll need to keep that in mind)

- Have you came across any music videos which you felt pushed what some people might see as a social norm?

- Do you think that representation of sexuality is more negative than positive?

- How do you think artists could push certain boundaries?

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Do you consider yourself a fan of binge-watching shows? Why?

Why do you feel people binge-watch TV shows?

On platforms like Netflix, where entire seasons of a show are posted all at once, do you feel more compelled to binge-watch shows, and are online spoilers a factor in this?

Do you feel like TV drama has gotten better or worse in recent years, and why?

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What would make you consider switching to buying vegan leather instead of regular leather?
Are you interested in it because it's trendy or because of the impact on the environment and animals?
The positive implications of using vegan leather
The negative implications of using vegan leather
Did you seek out information about this material or did you come across it through advertisements etc.

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what would you say is binge watching?
what do subscribe to?
how often do you watch programs a day? do you think that's a normal amount or is it classed as binge watching?
how dose binge watching make you feel?

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-Is binge watching healthy?
-What are the benefits to binge viewing?
-Sometimes good content needs to be digested properly, does bingeing allow this or does it hinder this?
-have you ever actively looked for a show that has multiple seasons so you don’t go through it too quickly?

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- Arun -  (Binge Watching)                 

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- Arun -  (Binge Watching)                 

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- How many streaming services do you have a subscription too?

- Do you prefer watching series on TV over streaming services such as Netflix, Disney +, Prime Videos?

- On average, how long do you think it takes you to get through a series?

- On streaming sites do you look into the recommended films/series based on your recent watches? If so how many recommended programs do you reckon you watch?

- With series such as 'The Mandalorian' & 'WandaVision' in which one episode is released weekly would you say you're someone to watch weekly or wait till the series has dropped?

- How do you find out about new shows?

- Do you think social media pushes people to binge watch series/movies more with fans taking to sites to discuss latest episodes of certain shows and possibly revealing spoilers?

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A focus group can be either a randomly selected or handpicked group of people who are given questions and/or asked to discuss guided topics in order to gain qualitative data on a given subject.

In the context of film, I would likely use focus groups to gain a more in-depth audience perspective that can be utilized in both pre and postproduction stages.

Keep the numbers down to a manageable group, and try to tailor the audience to suit the specific research goals. There is no point in doing audience research for a genre film, and have a focus group full of people who actively avoid films of that genre.

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Try not to be too controversial with your questions, it may make the participants feel uncomfortable.

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What is a focus group?
It is a focused discussion on a set of questions or topics to get an in depth understanding of your research question or topic.

Why would l use one?
It helps people participate together. Especially in journalism in talk shows it works best.

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Most effective when it's capped at 6-8 people as any more would make the discussions counter productive as not everyone would get a say. Additionally, it's best to avoid any controversial topics as it is 6-8 people after all and everyone will have varying and opposing opinions which could create a negative or awkward atmosphere.

Focus groups are also very useful for comparing and discussing statistics as it'll be a wide range of factors being discussed.

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structured topic questions so the topic is not diverted to something else

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What is it? A group of 6-8 people who sit down and discuss structured questions about a specific topic and or area.

Why would I use one? I could use one for getting personal opinions on my work or my approach, I can also use them to see an individuals opinion about my projects subject of which can tell me more than statistics can and even the members of the focus group can have anecdotes which Inform me very well.

How can I do it well?
Keep people focused, it’s kinda in the title, but if they go off on a tangent you won’t gain as much. Don’t make it personal or do anything to make them uncomfortable, have a broad range of individuals who ideally don’t know each other for a better random sample.

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What is a focus group?: A group of participants who engage in a discussion to develop an understanding of something such as a question.

Why would I use one?: For film and media its vital to gain an understanding of something, for example, before you start a creative process.

How can I do it well?: Be sure to set out what you want to discuss and question. Its worth taking the time to question individually whether the questions you wish to ask are suitable for a focus group. Also try and keep the groups to a maximum of 8.