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Artist - Bryson Tiller

Existing merch - t-shirts, stickers, posters, hoodies, joggers, signed lithograph

Concept - tote bag, hats

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Artist - Sza

Sza is a R&B,neo soul and Hip-Hop artist.

Existing merchandise - T-shirts,sweatshirts and hoodies,tote bags and posters.

Concept-

Link-

Intended audience -

Why-

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Artist - BTS the South-Korean kpop group

Existing merchandise - t-shirt, sweatshirts, lightstick, BT21 - their self designed characters

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Artist-HRVY

Existing merchandise- CD's, hoodies, t-shirts, calendars, jewelry
https://shop.hrvy.com

New merchandise -
Concept-

Why-

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Artist - Britney Spears - her music revolutionised the pop music landscape in late 90s and continued to shake up the music industry throughout the 00s.

Existing Merchandise - Britney's current merch includes: t-shirts, loungewear, blankets. https://store.britneyspears.com

Concept - Britney's own Starbucks drink, potentially Frappuccino

Link - Britney's known for her love of frozen Starbucks beverages and has been seen throughout the years indulging in such

Intended audience - 25-45. Her fanbase has grown up with her and assuming they were similar age back in the late 90s they will be now roughly around 25-45 years old

Why? It allows for the fanbase to connect with the artist at another level by having the possibility of tasting their idol's favourite Starbucks drink. Each cup to have Britney's signature on it - ICONS ONLY

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Artist-  Biga Ranx. Reggae Hip Hop artist from France.
Language: English

Existing Merchandise: CD and Vinyls

link: https://biga-ranx.bandcamp.com/merch

Concept- Biga French Crisps- the best chips in the world.
"Proper taste guaranteed!"

Link: https://www.youtube.com/watch?v=yACl8AbfjeY&ab_channel=Biga%2aRanx-Topic

Intended audience: 18-35. Festival goers, reggae Hip hop audience.

Why?
to increase 10% of the fanbase through product selling in festivals and live concert

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Cosmo Sheldrake

Cosmo collaborated with Bernie Kruase at The Great Animal Orchestra exhibition at Foundation Cartier in Paris and in 2019 he released a series of Wake up Calls, pieces composed entirely from recordings of endangered British birds.

Existing merch: https://cosmo-sheldrake.creator-spring.com/? (Tshirts, tote bags, sweatshirts, records)

New concept: derivative of the mentioned collaboration resulting in an album compilation -recreating the merch in relation to endangered British bird species.

New Merch:
Crafted beer - dedicated to the particular bird species/songs
- mentioning the location/habitat

Deluxe edition of the album - includes:
- illustrated booklet of the bird species
- interactive map; where the birds habitats are and a track tip  to following the order of the songs in the album conecting the locations
- Poster (artwork will be all about the birds and Mr Sheldrake)
- Bonus tracks QR code; samples of selected songs available in digital version which are meant to be used as 'Wake Up Calls' for alarm clock

Seasonal offer (winter) bird food  - Possibly coming as a gift for purchases above certain amount
- charitable donation

Bundles
Usual edition album + Selection box of crafted beer + the exclusive interactive map

TARGET
Audience 18-60
- Legal restrictions to the alcoholic drinks
- Targeting active people, youngsters or families (the 'travel' approach to the merch can be attractive to adventurous youngsters and to families with kids to educate)

WHY
Each new idea has different intention
- offering experience
- Education
- Tangible memorabilia
- Environmental awareness
- Further promotion of the artist

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Cosmo Sheldrake is a London-based multi-instrumentalist musician, composer and producer.

Cosmo released his first single 'The Moss' in 2014, which was followed by the 'Pelicans We' EP in 2015 and his debut album The Much Much How How and I in April 2018.

Cosmo collaborated with Bernie Kruase at The Great Animal Orchestra exhibitionatFoundation Cartier in Paris and in 2019 he released a series of Wake up Calls, pieces composed entirely from recordings of endangered British birds.

He has toured internationally, composed music for film and theatre, and in 2015 he ran a community choir in Brighton.

He releases music through his own label Tardigrade Records.

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Cosmo Sheldrake is a London-based multi-instrumentalist musician, composer and producer. Cosmo released his first single 'The Moss' in 2014, which was followed by the 'Pelicans We' EP in 2015 and his debut album The Much Much How How and I in April 2018.