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promotion of product

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tries to inform costumer about features of the coffee machine

presents its advantages compared to other machines

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mentions the title of the product: "Breville BES870XL Barista Express Espresso Machine"

text presents technical information about the product

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potential customers (from beginners to more advanced baristias)

tries to include every coffee lover, from beginner to coffee experts

relationship: friendly, personal

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coffee enthusiasts

product can be used by everyone  who enjoys drinking coffee

everyone gets perfect results, professionals can also use it because the machine adjusts itself to the costumers needs

audience interested in purchasing a more profesional machine

audience who is aware of the importance of a good machine in order to produce and consume superior coffee

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“complete beginners and aspring baristas”

“for more experienced baristas”

“…gives you free rein to explore the art of espresso”

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to inform

to sell the product

tries to convice the audience that they would feel like a pro coffee trinker if they buy this product!

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basic information about the product components and features

basic elements of a process explanation provided

photos suggest positive effects of the device

“one machine fits all” point of view

highlights quality standards

good and easy coffee for everyone

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product information at the begining (bullet points)

"integrated burr grinder”

“two dual-wall pressurized filters”

“Two single-wall, non-pressurized filters”

“Italian manufactured 15 bar pump and thermocoil heating system”

"pre-brew function and flat shower head”

“feature that removes excess water from the filter basket”

“stainless steel 360 gegree swivel-action steam wand”

“built from high quality materials”

“no-slip feet”

“sleek stainless steel casing”

“hideaway storage compartement”

“easily removable drip tray”

"included cleaning tools"

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neutral,

particular, semi-technical to - technical vocabulary

positively connotated words,

numerous words related to coffee

Espresso making as art and science --> suggests the audience interested in the "art of coffee"

technical language: "two single-wall, non pressurized filters, grind sizes, tamping pressure, termocoil heating system, accurate regulation of water temperature for a full-flavored espresso etc.

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Presenting quality of product

Positively connotated words to describe the product

Quality espresso can be achieved by everyone

language used portrays the interested reader as a well-educated person in terms of coffee - the reader feels as if they are competent (and thus they need to buy the product, because it will make them even more competent)

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“the difference is clear”

“noticeably more rich and thick”

"solves this problem”

"fresh, quality espresso”

“perfect shot”

“optimize”

"room to experiment”

“free rein to explore the art of espresso”

“Italian manufactured”

“full-flavoured”

“helpful features”

“attractive and timeless”

“high-quality materials”

semi-technical vocabulary: extraction, non-pressurized filters, pre-bew, shower head...

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- use of personal pronoun "you" & possessive pronoun "your"

use of present simple to describe the features of the product.

use of adjectives and adverbs positive connotated.

comparisons to other projects

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establish relationship to reader

repetition to emphasize persuasiveness

repetition of product name to keep in mind of the potential costumer

establish positive associations with the product

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"ensures, removes, comes, regulate, optimize"

"optimally, accessible, easily, accurate"

comparison between the pictures of the two espressos

"every time you want..."

"gives you free rein to explore..."

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stating the prominent features

mirror purposes of the text

present product to potential costumers

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helps to fullfill/mirrors purposes

persuade audience

show how multi-facetted the product is

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emphasizes the prominent features of the machine as superior to other similar products

informal layout with a lot of text

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Different sections:

product information

pictures pointing out differences, showing distinctive features

introduction to art of coffee

description of features

user-friendlyness

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support text

show the product to the costumer

shows technical details (filter)

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"Fresh is Best"

"Cafe quality espresso in your home"

"Designed with the consumer in mind"

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6 pictures in total, where the coffee machine, the wall filters, and the storage compartment are to be seen

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use of headlines

pictures show technical details as well (espresso quality, filters, cleaning kit)

very simple layout (no special font)

layout does not "lead the eye" (the reader has to find what they are looking for)

layout suggests an informal purpose

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use of pictures, placed carefully in coherence to the text