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for

Informing the customer

Collecting feedback

Positive actions for reinforcements

Measurement of satisfaction

This should cover every touch points of your customer interactions.

You will also need to consider the appropriate platform on which you deliver , monitor and analyse the feedback from customers. The external training organisation you engage will be in the right position to recommend the best options according to your needs.

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STEP ONE : Make a list of stuff that customer see.

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STEP ONE : Make a list of stuff that customer see.

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1. CATALOGS

2. PROPOSALS
3. QUOTATIONS
4. EMAILS
5. GREETING CARDS
6. PROMOTION FLYERS
7. DEMO KIT
8. GIFT-AWAY
9. MESSAGES
10. WEBSITES
11. SOCIAL MEDIA
12. VIDEO
13. PHOTOS
What else are you sending out? Share your comments below!

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In the age of SOCIAL MEDIA, if you cannot engage - you may lose all your customer to the "SHOPPING EFFECT".

The habit of using mobile phone to search for the "best deals" have created the "SHOPPING EFFECT" - the idea that they have a "freedom of choice"

As we have seen earlier, effective content strategies require

1. A thorough assessment of all the communications you make with your customer.

2.  Adapting workflow to include effective content generation in every aspect of the organisation.

Whats your opinion?

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You are wasting space.

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STEP TWO : Discuss with the content generator about it's effectiveness.

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STEP TWO : Discuss with the content generator about it's effectiveness.

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a. Who really read the stuff your

company sent?

b. How do you know?
c. Is there even a record?

If you have no clue, you are likely to be wasting resources and money. If you know the answer to the above - answer the next question.

Share with us your findings in the comments below - we love to hear your experience!

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While audits can be done internally to assess the needs required to generate SMART INFORMATION. When it comes to actual content generation - it may not be as straightforward as it seems. In the Effective Message Design Workshop I conducted, less then 10% of the attendee have any idea of the Marketing Terms I introduced.

While it may be easy for marketing trained professionals like yourself. Those without proper marketing training is ill-equipped to generate any form of effective contents for the companies.  This is not a ONE-OFF training, the external help you seek must

be familiar with your industry

be familiar with digital transformation processes

be willing to visit your clients and show how proper research, customer touchpoint evaluations, message design and A/B testing are properly done.

help you with structuring how content is to be generated

help you structure how feedback should be collected, digitized and analysed.

Good digital transformation expertise are rare in ASIA and be expected to pay a reasonable price for engaging their services. To what I know, since the PaaS trend really took off in 2016/17 - this is the Dilemma.

There are many Millennials who are digital savvy.

There are many generation X who have the necessary wisdom and business acumen accumulated with experience and insights that is required to transform a company.

But when it comes to transformation - digital Savvy without wisdom is as pointless as content without audience.

Ultimately, its Digital Transformation we need, not disruption.

Whats your opinion?

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Is all your collateral communicating the messages of your products, services or corporate branding? In this age where customer "SHOP" online for services and products - its TIME TO RETHINK how you present yourself.

DO share some of your thoughts on how you communicate successfully or the issues you face here.