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Brand Loyalty - People aged 15-25 are very loyal to brands, as well as brands weighing heavily in their purchase decisions. If the customer has a good experience with Converse one time they are more likely to purchase from them again.

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Usage Rate - The consumers of Converse One Stars would likely get plenty of use out of their pair of shoes.

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Features Desired - Consumers likely want a product to do what it is supposed to do, to be cost-effective and to be functional.

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VALS - The typical consumer of Converse One Stars could be an innovator, an achiever, a thinker, and experiencer, etc. They are part of this younger generation that has to fight for what is right and correct the mistakes of earlier generations that can no longer be pushed aside.

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Sports - The shoes are not related to any sports (except for light/novice skateboarding) so it does not have a place in the consumer profile.

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Hobbies - Someone who enjoys skateboarding could find these shoes interesting, but it is more of a fashion shoe so people that enjoy any hobbies might like Converse One Stars.

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Family Size & Composition - This has no impact on whether or not a consumer will buy a pair of Converse One Stars.

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Household Income - The shoes are not very expensive, and are meant to last and wear well, and are obtainable for most household incomes to be able to afford.

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Ethnicity - The ethnicity of the consumer is irrelevant to whether or not they would buy Converse One Star, but it is worth being noted that Converse are popular in the western world, especially North America and the UK.

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Generation - Converse One Stars are aimed at younger generations, and I would say that the shoes would be marketed at young Generation Y and older Generation Z.

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Age - Converse One Stars are likely meant for people aged 15-25 because they are trendy and popular with younger people.

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Market Segment Profile

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Community Size - The community size does not impact whether or not a consumer would purchase a pair of Converse.

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Climate - The climate in which a Converse One Star customer lives is irrelevant, but the shoes are not suited for extreme conditions.

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Location - The consumers for Converse One Stars could live anywhere. It is not location-sensitive.