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Definition:
an indirect reference to another literary work or to a famous person, place, or event
The company uses the goddess of fertility, Venus in their product. They are referencing back to a mythological goddess and using it in their shaving product.

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Definition:
is a remark that usually has a different meaning than what is literally being stated.
The ad isn't actually wanting to thank you for suing them, because of course no one wants to get sued. They mean the exact opposite of what they are saying.

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Definition:
are questions that do not require an answer
The ad is trying to bring up the important idea that is questioning your decision of eating animals, but it doesn't require an answer.

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Definition:
is the intentional repeating of words or phrases.
The ad is trying to emphasize the point that you can get all the songs and access you want by repeating the word, all.

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Definition:
are used to create fear in the audience. This fear should help to persuade the audience.
This scare tactic is trying to put fear in you that if you don't buy insurance, that you are putting your family in danger. They are using this to persuade you to buy their product to keep your family safe.

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Definition:
describing a person’s willingness to love or defend his/her country
The coke can is showing lyrics "I'm proud to be an American" while saying that it supports the USO, meaning that if you buy this then you are also supporting them, and are proud to live in the country and be an American.

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Definition:
an appeal to logic
The picture is showing statistics of smoking and its symptoms to get its point across.

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Definition:
an appeal to the emotions of the audience
The image shows a sad dog who has been at the shelter for a while. We can't help but feel sympathy for the dog.

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Definition:
an appeal to the credibility/trustworthiness of the speaker
The picture below is an example of Ethos because it's showing that dentists recommend the brand, whom are trustworthy because they know what is good for your teeth.