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yes
because of low price, broad range of menus, company image (provision of trainings, possibility of career growth)

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sdsd

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High value because of its brand image and exploitation of valuable resources

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Low prices, different items,
fast and (delicious),
Franchise opportunity --> Goodwill/Image of the Company

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Low price, broad range of products, Inernational (Located in 120 coiuntries),

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Low rarity: Because anyone can open a Mcdonalds franchise but the company has strict rules on how to run the franchise.

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low cost strategy
efficiency: quick assembling of products, heaters to keep food warm, timer for fries etc. (good, simple organization), screens for ordering
effectiveness: wider range of products (also vegetarian, healthy, regarding allergens), tailored products to needs

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there are similar fast food chains that provide similar goods

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they use their own (unique) ingredients but the skills and knowledge can be easily copied or learned

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The history is special, yet as it has been for so long, the products are not, as the brand carries its name and the rarity.

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Low rare rate --> multiple competitors
Franchise --> everyone can open a store

However high frequency cause a good market share

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Easy to imitate but how the business functions is not easy to imitate.

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Their low cost strategy and efficient   way of working make the a very valuable company.

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many companies that use similar strategies and use similar production

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The product yes, the name no
As the strive for the products to be different, yet they can be easily copied. As the name itself already stands tall, and is known for itself.

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Because McDonalds is just one of many fast food chains.

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highly organized due to its organizational structure which is well organized and it provides good support to its franchise operations.

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Their product might be inimitable but the 'McDonalds Experience' is hard to imitate.

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strategy can be copied, so can products, however image must be earned

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Easy to copy, however you need a high budget and the partners/cooperations to copy them on a global scale

Brand Identity is incredibly strong

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It is well organised, and the people are cared for. The org strives for providing for the workers. It is effective and fast.

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quick functional systems with timers for food, heaters to keep food warm, all employees are fully aware of their tasks

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low level of rareness due to the fact that other (similar) food chain restaurant exist

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low level of rareness due to the fact that other (similar) food chain restaurant exist

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Training program
Easy and simple structure
Franchising
Fast decisions (local)
-> Flexible / Fast in Recruitment

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McDonald's organization is very good because the work processes are very organized and timed, due to the franchise

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business concept is easy to imitate, but taste differs from other food chains

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business concept is easy to imitate, but taste differs from other food chains

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However high frequency cause a good market share
not rare
not rare 
many companies that use similar strategies and use similar production

more_vert
No
No
Because McDonalds is just one of many fast food chains. 

low level of rareness due to the fact that other (similar) food chain restaurant exist
low level of rareness due to 

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it has unique trademarks and patents that allow it to have a rare position

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it has unique trademarks and patents that allow it to have a rare position