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Crowd Power
Social media's fitness craze served to motivate the purchase and acted as a constant reminder of the original idea to join the gym.

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Expectancy Theory
Having the positive goal of improved physical health and appearance served to heighten interest in the purchase.

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Family
Having Sky TV in the family home became the norm, and a lack of the service frustrated me which motivated purchase of the service.

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Positively Valued Goals
Recognising the desire to be able to watch live sport whenever I wanted, Sky TV was the tool used in order to achieve this.

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Brand Community
The desire to be part of the wider subculture, which is in turn recognised by other participants. Highly visible at intentional or unintentional "brand-fests".

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Consumer Lifestyle
The shoes represent a lifestyle in terms of tastes. The Adidas Original range represent the "Baggy" subculture

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Maslow's Belongingness
Being part of a social group attending the festival served as a motivator through wanting to enjoy the experience with friends and fear of missing out

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Hedonic Needs
The excitement, experience and atmosphere of a summer music festival served as a primary desired outcome.

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Informal Group
Housemates constant negative remarks of Apple's iPhones led to a negative attitude towards the product.

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Perspectives of the Self
Not conforming with trend of more mainstream and popular Apple or Samsung alternatives.
Maslow's belongingness, egotistical and self-fulfillment needs

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Price €100 joining fee and €65 per month

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Price €115

Sky TV package complete with Sports and Movies

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Price €95

Adidas trainers from the Adidas Original range popularized by Manchester bands Oasis and The Stone Roses in the late 1980s and early 1990s

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Price €189.50

A ticket to the Longitude Music Festival which takes place in Marlay Park over the weekend of 14th - 16th July

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Price - €1560 over 24 months

A high involvement purchase made at the end of April to replace the previous model, the HTC M8.