# data[].attributes.body
Market penetration strategy is decided when the event is a current event in an existing market. In such a case, the customers are aware about the event. This is a low risk strategy that focuses on pricing and promotion.
Market development strategy is used in an existing event but the market is new. The new market may have tough competitors however the company is expanding the event to the new area with new participant to generate more profit.
Event development strategy - This strategy is used when there is a new event which has to be introduced in an existing market. A company will use this strategy when the current product is no longer selling. The new event will add some new features as compared to previous event in the existing market.
Diversification strategy - Diversification strategy is used when a company enters new markets with new events. Therefore, the demands of the new market might be different from the current markets where the company exists. It is a high cost and risk strategy and innovation is required to attract the new market with new event and product.

# data[].attributes.body
Market penetration
It is a measure of the amount of sales or adoption of a product or service compared to the theoretical market for that product or service. Thus, it can also includes the activities that are used to increase the market share of a particular product or service.

Event development
It is designed for both seasonal professionals in the event and meeting planning industry as well as for individuals with little or no event experience.

Market development
Is a growth strategy that identifies and develop new market segments for current product. A market development strategy target non buying customers in currently targeted segments. It also target new segments in new customers.

Diversification
Is a growth strategy that capitalized on market opportunity by allocating investment risk over different assets classes.

# data[].attributes.body
1.  Market Penetration

-Is a low pricing strategy adopted by companies for new and existing products to attract larger number of buyers. So, it can increase the rate of product/service usage, encourage repeat purchases, attract consumers away from competitors and attract current non-users such as Penang Heritage Tour Package get 10% discount if you book early before the date.

2. Event Development

- Is the application of project management to the creation and development of large scale events. It may include conferences, conventions, concerts, trade shows, festivals, and ceremonies. For example, from food festivals change into drinks festivals.

3. Market Development

- Is a growth strategy that identifies and develops new market segments for current products. It also targets new customer in a new segment. For example, Korean food festivals have been held in Kuala Lumpur and now expand to Kelantan area, is aimed at the young adult age range of 20 to 39.

4. Diversification

- Is a business that develops a new product or expands into a new market and taking new risks. For example, a travel agency might have a gift store to sell gift, souvenirs, and postcards to visitors.

# data[].attributes.body
A13a0449

# data[].attributes.headline
MOHAMMAD AKMAL SYAFI BIN MOHAMMED ZAINI (A14A1276)

# data[].attributes.subject
MOHAMMAD AKMAL SYAFI BIN MOHAMMED ZAINI (A14A1276)

# data[].attributes.body
Market Expansion Grid is a framework for detecting intensive growth strategies for companies looking for new opportunities to increase profits and sales.

Market Penetration : Encouraging greater participation within current markets without changing the event.

Market Development : Extending marketing efforts to others destination to gain more participation at the event.

Event Development : Theevent development certificate is designed for both seasoned professionals in the event and meeting planning industry as well as for individuals with little or no event experience. Changing the event to capture more participation in a current market.

Diversification : A completely new event launched to attract newer market. The notion of diversification depends on the subjective interpretation of “new” market and “new” product, which should reflect the perceptions of customers rather than managers

# data[].attributes.body
Event participant market expansion grid
It is important for us to used this tool to be apply in every expansion that we what to make. It is the tools to be used to develop something that can make it more growth by the relationship of the new and existing market.

1) market penetration
Make more sales without changing the product and current customer. make a greater improvement of the activities. For the event, the event can be improve to satisfied the current participant of the event.

2) market development
More effort of the existing event on gain more customer to join. such as promoting the event by using social media and make it viral so that more people will know anout the event.

3) event development
By chance or enhance more interesting activities to the event. For example karnival sihat, from just selling a product Maybe can make more interesting activities such as sports games to attract more people by add more interesting activities in the event.

4) diversification
make a new event. It is a new event that can attract new customer. For example, car event show , they diverse it to f1 race car event. From this  new event, the can attract more participant that demand new and intersting things.

# data[].attributes.headline
MOHAMMAD AKMAL SYAFI BIN MOHAMMED ZAINI (A14A1276

# data[].attributes.subject
MOHAMMAD AKMAL SYAFI BIN MOHAMMED ZAINI (A14A1276

# data[].attributes.headline
MOHAMMAD AKMAL SYAFI BIN MOHAMMED ZAINI (

# data[].attributes.subject
MOHAMMAD AKMAL SYAFI BIN MOHAMMED ZAINI (

# data[].attributes.body
The matrix is designed so that as a company plots it’s new and existing products and markets, the amount of risk associated with that strategy corresponds with its position on the grid. Developing a strategy with existing products and markets is low in risk, but with new products and markets risk increases. The Product Market Expansion Grid offers four main suggested strategies: Market Penetration, Market Development, Product Development, and Diversification.

Market Penetration

The Market Penetration Strategy creates growth by focusing on introducing current products to existing markets. In such instances, customers may be aware of a product but for some reason are not purchasing it. Market penetration strategy are existing products+existing market=low risk. It's more focus on pricing strategy, and promotion to attract customers.

Market Development

The Market Development Strategy creates growth through the introduction of current products to new markets. This strategy is used when a company has identified markets that were previously unidentified or when it wants to expand its market reach. This market development strategy more on existing product+new market=some risks. So the pricing strategies important to attract new customers.

Product Development

The Product Development Strategy is a growth tactic used when a company introduces new products into existing markets. A company would typically use this approach when current products are no longer selling. New competencies and skills may be required by the company to successfully develop products. This strategy more on existing markets+new products so it will have some risks.

Diversification

The Diversification Strategy is used when new products are introduced to new markets.  Diversification is the most risky of all the approaches. This strategy requires the highest amount of investment of both time and resources. There are three diversification strategies that an organisation can consider: concentric diversification, horizontal diversification, and conglomerate diversification. This strategy are new markets+new products so will have high of risks.

# data[].attributes.body
Event Market Expansion Grid, is a tool used to develop business growth strategies by examining the relationship between new and existing event, new and existing markets, and the risk associated with each possible relationship. The matrix aids growth plans through the introduction of existing or new event, in existing or new markets.
1.Market penetration- Strategy creates growth by focusing on introducing current event to existing markets. In such instances, customers may be aware of a event but for some reason are not come to the event.
i. existing event + existing participation market.
• Do special offers and loyalty schemes to event participation.
• Do aggressive pricing and promotional campaigns
2. Event development - The Event Development is a growth tactic used when a company introduces new event  into existing markets. A company would typically use this approach when current products are no longer selling. New competencies and skills may be required by the company to successfully develop new event.
i. New event + existing participation market.
• Adding new features to existing event
• Innovative and new technologies can be added to the  event or used to improve the event
3. Market Development - The Market Development Strategy creates growth through the introduction of current event to new markets. This strategy is used when a organizers has identified markets that were previously unidentified or when it wants to expand its market reach.
i. Existing event + New participation Markets
• New pricing procedures can be used to attract new target audiences
4. Diversification- used when new event  are introduced to    new markets.  Diversification is the most risky of all the approaches. This strategy requires the highest amount of investment of both time and resources.
i. New event + New participation Markets -
• The company has to bring new products in new markets and hence the complication rises.

# data[].attributes.headline
MOHD SOLEH ABDILLAH BIN JAMALUDDIN (A14A0369)

# data[].attributes.subject
MOHD SOLEH ABDILLAH BIN JAMALUDDIN (A14A0369)

# data[].attributes.body
From the knowledge that i had gain before this about the event participant market expansion grid, there are many tools or strategists used for the business growth from the organization in order to promote their event to the participant whether for new or existing participants.

Four core strategists are :

1. Market Penetration Strategy
- the main target for this strategy are to encourage more participation within currents markets without changing the event. For example, "Tahun Melawat Malaysia" will be do every year to the selected state. For this event, the tourism minister will promote their specialities in the state to the participant to visit their state.

2. Market Development Strategy
- the purpose of this strategy are to gain a new participant market to the event by exending marketing efforts to other destinations. For example, "Anugerah Skrin" event is one of the top event among Malaysia artists. For this event the production crew will do a road tour to promote the artists that particpate in the event to gain the supporters for them.

3. Event Development
- the event that have some improvements or change a bit to capture more participant in a current market. For example, KRISMA which is one of the famous sports event among UMK student will be do every year at the UMK JELI CAMPUS. Before this there are just 5 faculty will participant in this event but after the FKP have been divided to two faculty which is FHPK in FKP the participation  have been increase for the events.

4. Diversification
- this strategy are being do for a completely new event launched to attract a new markets. For example, "Pesta Wau Kelantan" a new event that been held in Tumpat, Kelantan is a new event that have been done to attract the participant from all the people in the country or overseas to learnt about the Kelantan's traditional games.

# data[].attributes.headline
NURUL AIMA  BINTI MOHD RAZALI  (A14A1406)

# data[].attributes.subject
NURUL AIMA  BINTI MOHD RAZALI  (A14A1406)

# data[].attributes.body
The product market expansion grid considers two main factors. The product and the market. The product can either be a current product or a new product. And the market can either be a current market or a new market. Thus, a grid is made, keeping in mind the two forms of products and the two forms of markets. This grid is the product market expansion grid. With the help of the grid, the proper market expansion strategy is decided. There are 4 main strategies of the product market expansion grid.

Market penetration strategy
– Market penetration strategy is decided when the product is a current product in an existing marke1. Thus, in such a case, the customers are aware about the product and due to one reason or another are not using the product. There are three main tactics which a company can implement to increase market penetration.

Market development strategy
– The market development strategy is used when the product is an existing product but the market is new. A company might decide to increase its territorial reach and therefore enter a new market. The new market may have tough competitors, or it may happen that the new company may be received very positively. In either of the cases, there are three main tactics which the company can use for market development.

Product development strategy
– Product development is used when there is a new product which has to be introduced in an existing market. It falls in quadrant 3 of the matrix. This may be done because the companies products are not selling anymore or that the company has identified new segments which it had missed before and wants to introduce new product to increase product sales. There are majorly three tactics which the company can use for Product development.

Diversification strategy – Diversification strategy is used when a company enters new markets with new products. In such a scenario, the demands of the new market might be different from the current markets where the company exists. Thus, the company has to bring new products in new markets and hence the complication rises. In such a case, there are 3 different tactics which a company has to use to establish a diversification strategy.

Thus, there are many tactics and 4 different strategies for market expansion. In today’s world, the most commonly used strategy is Market penetration, because the market is slowly becoming a crowded place with products being introduced daily in existing segments. However, for market leadership, companies like apple and Samsung have demonstrated that either market development or product development is needed if you want to permanently get ahead of your competition.

# data[].attributes.body
The Product Market Expansion Grid offers four main suggested strategies: Market Penetration, Market Development, Product Development, and Diversification.

1. MARKET PENETRATION
- The Market Penetration Strategy creates growth by focusing on introducing current products to existing markets. In such instances, customers may be aware of a product but for some reason are not purchasing it.

2. MARKET DEVELOPMENT STRATEGY
- The Market Development Strategy creates growth through the introduction of current products to new markets. This strategy is used when a company has identified markets that were previously unidentified or when it wants to expand its market reach.  Here too, there are a number of tactics to enter and develop a new market for existing products.

3. PRODUCT DEVELOPMENT STRATEGY
- The Product Development Strategy is a growth tactic used when a company introduces new products into existing markets. A company would typically use this approach when current products are no longer selling. New competencies and skills may be required by the company to successfully develop products.

4. DIVERSIFICATION STRATEGY
- The Diversification Strategy is used when new products are introduced to new markets.  Diversification is the most risky of all the approaches. This strategy requires the highest amount of investment of both time and resources.

# data[].attributes.body
1. Market Penetration
Seeking new and greater participation within current markets for existing event without changing it. For example, National Craft Day 2017 will introduce a new technique of making Batik known as the 3 layers of Batik Block in order to gain more participation for handicrafts lovers.
2. Market Development
Extending marketing efforts to other destinations to gain more participation at the event. For example, 1Malaysia Super Sale which held nationwide to promote Malaysia as a world-class shopping destination to domestic and international tourists.
3. Event Development
Changing the event to capture more participation in a current market. For example, Viper Challenge is Asia's largest obstacle course running event which has multiple formats. Changing from the more family oriented to the mentally and physically events.
4. Diversification
A completely new event launched to attract newer markets. For example, Asia Islamic Fashion Week event is the first Asia Islamic fashion trade show in Malaysia which present a line-up of Islamic inspired fashion collections from around the world to Asia.

# data[].attributes.body
Event participant expansion grid is used for planning by a company when the company is looking to increase the sale of its products either by expanding product range or entering new markets.
The expansion grid considers two main factors which is the product and the market. The product either be a current product or a new product and the market either be a current market or a new market. There are 4 main strategies of the product market expansion grid.
1) Market penetration strategy – Market penetration strategy is decided when the product is a current product in an existing market. the customers are aware about the product and due to one reason or another are not using the product.
2) Market development strategy – The market development strategy is used when the product is an existing product but the market is new. A company might decide to increase its territorial reach and therefore entering a new market. The new market may have tough competitors, or it may happen that the new company may be received very positively.
3) Product development strategy – Product development is used when there is a new product which has to be introduced in an existing market. This may be done because the companies products are not selling anymore or that the company has identified new segments which it had missed before and wants to introduce new product to increase product sales.
4) Diversification strategy – Diversification strategy is used when a company enters new markets with a new products. So that, the demands of the new market might be different from the current markets where the company exists. Thus, the company has to bring new products in new markets and the complication is rises.

# data[].attributes.headline
FASIHAH YASMIN BINTI MARSELIN (A14A0160)

# data[].attributes.subject
FASIHAH YASMIN BINTI MARSELIN (A14A0160)

# data[].attributes.body
1. Market penetration
Market penetration is to decided when the product is a current events which is already in the market. They aiming to increase their market share.

2. Market development
This is using the current events but in a new market. For example the event is the common and regular such as jomhebboh event but they held the event at the new place that jomhebboh not be held yet.

3. Event development
Which is a new event that been introduced to the current or existing market. They introduced new event because they want to increase their product sale. For example, the FHPK week will be held at the current place which is in UMK.

4. Diversification
This is used when they want to enter new market using new event. For example, Pesta madu which is the new event that the producer want to make that event in cameron highland For the example only.

# data[].attributes.body
Market expension grid are used to identify growth opportunities for the company or event. There are 4 stage of market expansion grid.

1) Market penetration -  the firms seeks to achieve growth with xisting product in theircurrent market segment, aiming to increase its market share

2) Market development - the firm seeks growth by targetting its existing products to new market segments

3) Product development - the firmsdevelops new product targetted to its existing market

4) Diversification - the firms grows by diversifying into new business by developing new product for new markets

# data[].attributes.headline
WAN SITI FASIHAH BT. MOHAMED RANI (A14A1154)

# data[].attributes.subject
WAN SITI FASIHAH BT. MOHAMED RANI (A14A1154)

# data[].attributes.body
The event exactly invited participants to take a closer look at the mission and vision towards a renewable future. Through expansion grid explores the objectives and the implementation of major challenges and regulatory responses in the event.

For the event participant expansion grid took a deeper look into selected topic such as:
1. Market development strategy
2. Market penetration strategy
3. Producct development strategy
4. Diversification strategy

I) The process of market development strategy are starting with market research towards that is need to engage in segmentation analysis to determine which market segments are worth pursuing. Then, the second step of market development involves creating a promotional strategy to penetrate the new market.

II) The market penetration strategy are included price adjustments, increased promotion, more distribution channels and product improvements. At other term, it referred to as a market share.

III) Following an event, we have all the knowledge from what just took place fresh in our mind. By an accurate description of the product which are planning will help keep us and the team focused avoid such as developing too many products at once, or running out of resources to develop the product. Hence, the event will be going smoothly.

IV) Diversification is the most important component of reaching long-range financial goals while minimizing risk. Diversification is a technique that reduce risk by allocating investments among various financial instruments, industries and other categories. It aims to
maximize return by investing in different areas that would each react differently to the same event.

# data[].attributes.body
Market penetration – Market penetration strategy is decided when the events is a current events in an existing participantmarket. It falls in quadrant 1. Thus, in such a case, the participants are aware about the events and due to one reason or another are not coming to the events. There are three main tactics which a company can implement to increase market penetration.

Market developmet – The market development strategy is used when the events is an existing events but the market is new. This strategy falls in quadrant 2 of the grid. A company might decide to increase its territorial reach and therefore enter a new market. The new market may have tough competitors, or it may happen that the new company may be received very positively. In either of the cases, there are three main tactics which the company can use for market development.

Event development – Events development is used when there is a new event which has to be introduced in an existing participant market. It falls in quadrant 3 of the matrix. This may be done because the companies events are not organized anymore or that the company has identified new segments which it had missed before and wants to introduce new events to attract participants. There are majorly three tactics which the company can use for Product development.

Diversification – Diversification strategy is used when a company enters new markets with new events. In such a scenario, the demands of the new events might be different from the current events where the events exists. Thus, the company has to bring new events in new markets and hence the complication rises. In such a case, there are 3 different tactics which a company has to use to establish a diversification strategy.

# data[].attributes.body
The market expansion is the best ways that have been use by the company in order to increase their sales of product. Meanwhile, the event Participant Market Expansion Grid is the way that have been use by the organizer to develop their events through participants.
1. Market Penetration -
It is a marketing strategy used to introduce the existing events to the existing participant markets. Though market penetration is the least risky growth strategy, it depends upon some conditions such as existing participants market willingness to join another best events.

Organizer use this strategy only if any of the mentioned event exist in the market. While there are host of ways to do market penetration, one of the best among them is to gain participant of the people. Other ways include attracting other people to participate in the event.
2. Event Development -
It is a developing  content strategy for your events that can help bring value to the organizer of the event. So they keep coming back. In my opinion, the best way to to build a content strategy for events is to find the most popular content in your industry by using “The Skyscraper Technique.”  So, it can help the organizer to know what existing content can be leveraged.

3. Market Development -
Market Development is a growth strategy that identifies and develops new market segments for current events. A market development strategy  targets other people that join another events. It also targets new customers in new segments. A market development strategy entails expanding the potential events through new participants.
4. Diversification -
It is the way that help the organizer to develop more on their events. the valuable and best tools and other strategy were create to make sure that the events run successfully. At the same time, the number of the participants can be increasing in short time of period.

# data[].attributes.body
The market expansion grid is a tool that used for business growth strategies. The four strategies are market penetration, market development, product development and diversification.

MARKET PENETRATION
This market refers to the successful selling of a product or service in a specific market. It measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. This market strategy also measure a percentage of market that able to capture. This strategy will increase market share of a particular product or service.

MARKET DEVELOPMENT
A growth strategy that identifies and develops new market segments for current products. A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments.

PRODUCT DEVELOPMENT
The creation of products with new or different characteristics that offer new or additional benefits to the customer. It may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market niche. For example, McDonald's is always within the fast-food industry but frequently markets new set burgers. This show that McDonald's used a same product to develop another new product.

DIVERSIFICATION
A technique that reduces risk by allocating investments among various financial instruments, industries and other categories. This strategy is aims to maximize return by investing in different areas that would each react differently to the same event. For example, Walt Disney moved from producing animated movies to theme parks and vacation properties. This show that Walt Disney willing to increase their return by invest to another area that more popular and easy to get profit.

# data[].attributes.body
The Market Expansion Grid is a tool used to develop business growth strategies by examining the relationship between new and existing products, new and existing markets, and the risk associated with each possible relationship. It aids growth plans through the introduction of existing or new products, in existing or new markets.

Market Penetration Strategy
The Market Penetration Strategy creates growth by focusing on introducing current products to existing markets. For instances, customers may be aware of a product but for some reason are not purchasing it. This strategy is typically used to achieve one or more of the objectives like increasing or growing the market share of current products with pricing strategies, promotions, advertising and an increase in sales efforts and so forth.

Market Development Strategy
The Market Development Strategy creates growth through the introduction of current products to new markets. This strategy is used when a company has identified markets that were previously unidentified or when it wants to expand its market reach.
New pricing procedures can be used to attract new target audiences
New distribution channels can be created to offer products in new ways and to new customers.

Product Development Strategy
The Development Strategy is a growth tactic used when a company introduces new products into existing markets. A company would typically use this approach when current products are no longer selling. New competencies and skills may be required by the company to successfully develop products.
This strategy is likely to be more expensive than the market focused tactics and requires more time. Innovative and new technologies can be added to products or used to improve products.

Diversification Strategy
The Diversification Strategy is used when new products are introduced to new markets. Diversification is the most risky of all the approaches. This strategy requires the highest amount of investment of both time and resources.This approach is likely to be the most costly because diversification offers a company security and an advantage should it suffer in one sector of the business because it can then rely on another. This  strategy will require the company to acquire new skills, techniques and possibly facilities. Good feasibility studies and research are key to ensure a winning approach.

# data[].attributes.body
Event participant market expansion grid is a tool that used to develop business growth strategies by examining the relationship between new and existing product, new and existing market, and the risk assiciated with each possible relationship.

4 main suggested strategies is :

- Market penetration - its focus on introducing current product to existing ,arket. Customer may be aware of a product but they not purchasing it. It driving comprtitor out of a mature market with aggresive pricing and promotional campaign

- Market development - it creates growth through the introduction of current product to new markets. This strategies used when company has identified market that were previously unidentified.

- Product development - growth tactic used when a company introdues new product in existing markets. This strategies used when current product are no longger selling. It is more expensive than the market focused tactic.

- Diversification strategies - used when new product are introduced to new market. This strategies are most rising of all the approach. It has 3 strategies 1. Concentric diversifiet 2. Horizontal diversifient 3. Conglomerade diversifient

# data[].attributes.body
1) Market Penetration strategy
– Existing event that focused at increasing consumption among current participant.

2) Market development strategy
– New event that focused on entering new participant segments, development of new channels.

3) Product development strategy
– Focused on introducing new product lines, brand extentions or product repositioning in existing event.

4) Diversification strategy
– Focused on moving into new or related event with new products.

# data[].attributes.headline
Nurul Azanie Bt Zainol Abidin (A14B0858)

# data[].attributes.subject
Nurul Azanie Bt Zainol Abidin (A14B0858)

# data[].attributes.body
The market expansion grid given us current position, the amount of resources we can expend, and how much risk our company is capable of carrying.

Market penetration strategy can be existing events & existing markets. It can cause low risk. This strategy creates growth by focusing on introducing current event to existing markets. For example, increasing in pricing strategies, promotions, advertising and an increase in sales efforts.

Market development strategy can be existing events & new markets. Some risk may occur during this strategy. This strategy creates growth through the introduction of current events to new markets. For example,  new pricing procedures can be used to attract new target audiences.

Product development strategy can be new event & existing markets. Some risk also may occur during this strategy.
This strategy is a growth tactic used when a company introduces new events into existing markets. A company would typically use this approach when current events are no longer held. For example, new competencies and skills may be required by the company to successfully develop the events.

Diversification strategy can be new events & new markets. This strategy can give high risk to the company.
This diversification strategy also used when new events are introduced to new markets.  Diversification is the most risky of all the approaches. This strategy requires the highest amount of investment of both time and resources.

# data[].attributes.body
The Market Penetration Strategy creates growth by focusing on introducing current products to existing markets. In such instances, customers may be aware of a product but for some reason are not purchasing it.
The Market Development Strategy creates growth through the introduction of current products to new markets. This strategy is used when a company has identified markets that were previously unidentified or when it wants to expand its market reach.
The Product Development Strategy is a growth tactic used when a company introduces new products into existing markets. A company would typically use this approach when current products are no longer selling. New competencies and skills may be required by the company to successfully develop products.
The Diversification Strategy is used when new products are introduced to new markets.  Diversification is the most risky of all the approaches. This strategy requires the highest amount of investment of both time and resources.
While this approach is likely to be the most costly, diversification offers a company security and an advantage should it suffer in one sector of the business because it can then rely on another. Ansoff reinforces that this strategy will require the company to acquire new skills, techniques and possibly facilities. Good feasibility studies and research are key to ensure a winning approach.

# data[].attributes.headline
FARAH AKALILI BINTI MUHAMMAD RAHIM  (A14A0156)

# data[].attributes.subject
FARAH AKALILI BINTI MUHAMMAD RAHIM  (A14A0156)

# data[].attributes.body
The Market Penetration Strategy

The events that are already exist and have a numbers of existing participants markets. Market Penetration Strategy creates growth by focusing on introducing current products to existing markets. One of the objectives of market penetration is increasing or growing the market share of current product with pricing strategies, promotions, advertising and an increase in sales efforts.

The Market Development Strategy

Market Development Strategy creates growth through the introduction of current products to new markets. This strategy is used when a company has identified markets that were previously unidentified or when it wants to expand its market reach.

Product Development Strategy

Product Development Strategy is a growth tactic used when introduces new products into existing markets. Some company would typically use this approach when current products are no longer selling. New competencies and skills may be required by the company to successfully develop products even it likely be more expensive than the market focused tactics and requires more time.

Diversification Strategy

Diversification Strategy is used when new products are introduced to new markets.  Diversification is the most risky of all the approaches. This strategy requires the highest amount of investment of both time and resources.

# data[].attributes.body
Market penetration
- encouraging greater participation which current market without changing the event such as same product but just brand of name different and for the event same event but the difference is how to attract customer to come to event

Market development
- extending marketing efforts to other destinations to gain more participation at the event such promote event not at the local customer but open for all to attract customers.

Event development
- changing the event to capture more participation in a current market such as Mtv event that involves international market

Diversification
- a completely new event launched to attract newer markets such a to create new events that something new

# data[].attributes.body
EVENT PARTICIPANT EXPENSION GRID

Market penetration

For an event, there will have some ways to create the crowd always want to go to the event that already have existing product in existing market. For example in MATTA FAIR fest, they mostly provide holiday package that always been waiting for the crowd but they need something new which is provide another segment such as shopping or food & beverage.

Market development

To make the existing product has high demand from the crowd in new market, they need more marketing in the product. Make some segmentation of product and focus only on the people that will need the product. Such as Perhimpunan Agong UMNO, there will so many people that came and one of the product that can be improvise in new market is such as 'serunding daging' and make it in nice packaging and labelling.

Product development

This is the usual situation in market which is new product that came in new market. The entrepreneur need to get crowd from the event that they join with more marketing and developing the technology of the product that will attract the crowd to get the product.

Diversification

In new market, the entrepreneur need to gain more experience to make new product. They also need to get good feedback from the crowd. The crowd need something new and different with other product that could attract their perception.

# data[].attributes.body
i) MARKET PENETRATION
Growth by increasing sales of current product to current market segment without changing the product.
ii) MARKET DEVELOPMENT
Identifying and developing new market segment for current company products.
iii)PRODUCT DEVELOPMENT
Growth by offering, modified or new products to current market segments.
iv) DIVERSIFICATION
A strategy for company growth through starting uo or acquiring business outside the company's current products and markets. It can be consider acquiring or starting new business unrelated to their core competencies

# data[].attributes.body
The Event Participant Market Expansion Grid:
Market Penetration- Making more sales to current customers without changing its product or event.(existing products) For example, Improve advertising, prices, new style, service or store design to gain more profit from the participants.

Market development- Develop new markets for its current events or products. For example, like to identify new demographic or geographic market of the participants.

Product development- Its offering modified or new products to current markets. For example, a new style, new design, more flavors and colors to attract the participants or tourist.

Diversification- It is a new product or an event for a new market. For example, start up and create and new business, events or product that doesn’t exist anymore to attract the participant.

# data[].attributes.body
1. Market penetration strategy
This is decided when the product is already exist in market.  Thus, in such a case,  the customer are aware about the product and due to one reason or another are not using the product
2. Market development strategy
This is happen when product is already exist but the market is new. The new market may have tough competitors or it may happen that the new company may be received very positively
3. Product development strategy
Is used when there is new product which has to be intoduced in existing markett.  It might happen because products are nlt selling anymore or the company has identified new segments which it had missed before and wants to introduce new product to increase product sales.
4. Diversification strategy
Is used when company enters new market with new products.  The demands of ndw market might be different from current market.

# data[].attributes.headline
NURUL SYUHADA BINTI MOHMAD AMIN (A14A0902)

# data[].attributes.subject
NURUL SYUHADA BINTI MOHMAD AMIN (A14A0902)

# data[].attributes.body
1) Market Penetration Strategy
- Trying to sell more of the same things to the same market.
- Develop of new market strategy to encourage more people to buy their product
- Launch price or other special offer promotions.
- Increase your sales force's activities.
2) Market Development Strategy
-  Targeting new markets, or new areas of your existing market. Trying to sell more of the same things to different people.
- Target different geographical markets at home or abroad
- Use different sales channels, such as online or direct sales, if you are currently selling through agents or intermediaries.
-  Target different groups of people, perhaps with different age, gender or demographic profiles from your usual customers.
3) Product Development Strategy
-  Selling different products to the same people
- Extend your product by producing different variants, or repackage existing products.

- Develop related products or services
- Shorten your time to market, or improve customer service or quality
4)Diversification
- Sale different product or service to different customer
- It risky
- This strategy requires the highest amount of investment of both time and resources.
- More costly

# data[].attributes.body
Event participant market expansion grid is used for planning by a company that do the event either by expanding the event or entering new markets. Thus, there are various strategies the company can develop for their events which are:

1)     Market Penetration

Market penetration is encouraging greater participation within current markets without changing the event. The customer aware the event but not go there for some reason. The company should make more advertisement to encourage people to come to the event. For an example, Mood Republic used a lot of advertisement to attract people to come to their event.

2)     Market Development

Market development is extending marketing efforts to other destination to gain more participation at the event. A company might decide to increase its territorial reach and therefore enter new market. The new market may have tough competitors, or it may happen that the new company may be received very positively from people. For an example, Mood Republic get a good respond from customers even though there are many competitors out there.

3)     Event Development

Event development is changing the event to capture more participation in a current market. Company might change or merge with other company so that people will be aware the event. For an example, Mood Republic might merge with Fashion Valet to attract more people to join the events.

4)     Diversification

Diversification is a completely new event launched to attract newer markets. The demand of the new market might be different from the current markets where the company exists. Thus, the company has to bring new event in new markets and hence the complication rises.

# data[].attributes.headline
MUHAMMAD SYUJA'I BIN MOHAMED KHDZIRI  (A14A1317)

# data[].attributes.subject
MUHAMMAD SYUJA'I BIN MOHAMED KHDZIRI  (A14A1317)

# data[].attributes.body
1) Market penetration strategy
- Market penetration strategy is decided when the product is a current product in an existing market. It falls in quadrant 1. Thus, in such a case, the customers are aware about the product and due to one reason or another are not using the product. There are three main tactics which a company can implement to increase market penetration.

2)Market Development strategy
- The market development strategy is used when the product is an existing product but the market is new. This strategy falls in quadrant 2 of the grid. A company might decide to increase its territorial reach and therefore enter a new market. The new market may have tough competitors, or it may happen that the new company may be received very positively. In either of the cases, there are three main tactics which the company can use for market development.

3)Product development strategy
- Product development is used when there is a new product which has to be introduced in an existing market. It falls in quadrant 3 of the matrix. This may be done because the companies products are not selling anymore or that the company has identified new segments which it had missed before and wants to introduce new product to increase product sales. There are majorly three tactics which the company can use for Product development.

4) Diversification strategy
- Diversification strategy is used when a company enters new markets with new products. In such a scenario, the demands of the new market might be different from the current markets where the company exists. Thus, the company has to bring new products in new markets and hence the complication rises. In such a case, there are 3 different tactics which a company has to use to establish a diversification strategy.

# data[].attributes.body
1. Market penetration strategy
- is decided when the product is a current product in an existing market. Thus, in such a case, the customers are aware about the product and due to one reason or another are not using the product.

2. Market development strategy
- is used when the product is an existing product but the market is new. A company might decide to increase its territorial reach and therefore enter a new market. The new market may have tough competitors, or it may happen that the new company may be received very positively.

3. Product development strategy
- is used when there is a new product which has to be introduced in an existing market. This may be done because the companies products are not selling anymore or that the company has identified new segments which it had missed before and wants to introduce new product to increase product sales.

4. Diversification strategy
- is used when a company enters new markets with new products. In such a scenario, the demands of the new market might be different from the current markets where the company exists. Thus, the company has to bring new products in new markets and hence the complication rises.

# data[].attributes.body
1. Market penetration
- making more sales to current customers without changing the product. For example add new stores in current market area, improve advertising, prices, service or store design.

2. Event Development
- Develop new event for its current product. For example we need to identify new geographic and demographic markets.

3 Product development
- offering modified or new product to current markets. For example, new style, flavour, colours or modified products.

4. Diversification
- New products for new markets. For example, startup or buy a new businesses.

# data[].attributes.headline
Nurul suhaidahh binti sabruddin A14A0892

# data[].attributes.subject
Nurul suhaidahh binti sabruddin A14A0892

# data[].attributes.body
1. market penetration.
- event that had been existing from previous time and also that event have their existing participant market. This is mean that every time that event have been held they have the numbers of participant in market.

2.event development.
- the new event that want to be held in existing participant market. Example from the previous event, there are some problem that come so to prevent the problem the new development of the event need to do. like innovasion.

3. Market development
- the event that have been held before but the participant market are new. It means like there were existing event such as thai food festival that before this been held at kelantan. Then to get new participant, the event been held at johor baharu.

4. Diversification
- this market event and market participant are all new. This event have not been done before at anywhere.

# data[].attributes.body
Explain this table.