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China is experiencing ‘online shopping fever’. The growing number of netizens due to the development of internet has caused the increases in online shopping. The onshore and offshore enterprises are entering the e-commerce market, however, the rapid growth is also bringing challenges.

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With the growing interest in online shopping, the Taobao’s B2C business ‘Taobao Mall’ predicts that the online sales in retail industry will be triple of 2009. Analysts predicts that the China’s online shopping market contains great potential, this has led to international and domestic brands such as Armani and Uniqlo to establish their online store in China.

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Chinese people become addicted to the Internet and their interest in online shopping seems to grow faster. China's online shopping market contains great potential and soon there will be the birth of tens of millions of Chinese online shopping consumers. More and more foreign companies are following the pace of Amazon's diversification and new e-commerce sites are sprung up. Moreover, China's online retail market has been dominated by C2C trading patterns.

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Chinese are fascinated by all the things on internet, especially the online shopping. Due to the increasing speed of online consumers, analysts believe it has a high potential in China's online market. Many retail dealers and consumer good companies are engaging in the their online store. Besides, many retail brands are focusing on increase their shares in the online market in China including Armani, Dangdang, Uniqo and Adidas. However, the rapidly development of the online shopping also brings challenge since the C2C transaction pattern is still in dominated position.

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Chinese online retail sales this year will double the amount in the year 2009. China is still catching up with other countries in online shopping industry. According to McKinsey, a boom in Chinese online shopping amount is happening. Many brands, online or offline, foreign or domestic, either launched or expanded their online stores in China. They are facing challenges too, as the vast majority of transactions are completed in C2C mode.

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Chinese are obsessed with Internet currently, especially online shopping. The population of online shopping has rapidly grown, however , it hasn't reached half of the global average. Analysts demonstrates that there is a great potential on Chinese market of e-commerce.Many retail brands have opened up online stores, such as Armani, Gap and Uniqlo

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People in China have become more and more attached to the Internet, with a drastic increase in interest for online shopping. Analysts believe that China’s online shopping market has accumulated massive potential for growth. Many retail brands such as Armani, Gap and Uniqlo have opened up online stores that are made available in China. Other brands like Adidas have opened up an online segment on China’s largest online, commercial platform, Taobao. Taobao has provided a B2C service, which has increased but this increase has also brought its challenges. Currently, China’s online retail market has always been led by C2C.

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Chinese people are obsessive about the internet, their interest in online shopping is even stronger, and there is great potential in China’s online shopping market. McKinsey claimed in his recent report that it takes three years for a net citizen to become an online consumer and with the speed, we'll soon have thousands and thousands of Chinese online consumers. More and more foreign companies are trying to diversify themselves by setting up e-commerce. Meanwhile, China's domestic enterprises are also flocking to the e-commerce market. New e-commerce sites are rapidly emitting because of that.

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Chinese people are attracted by online shopping. Compared with 2009, the online retail sales has been doubled in China this year. The analysts claim that Chinese online market contains great potential. Retailers and consumer goods companies believe this idea with no doubt. An increasing number of domestic and foreign companies have set up their official e-commerce website in China, such as Armani, Walmart and etc. New e-commerce websites have sprung up.

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Online shopping is getting more popular and common in China. Internet retailing sales increased from 253 billion yuan to 500 billion yuan compared to 2009. The population of internet consumers keeps increasing. Many retail brands such as Armani, Gap and Uniqlo have created their online shops in Taobao.

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Chinese's interest in online shopping was increasingly fast. The number of internet consumers expanded in percentage of the total netizens from 28% to 33%. The online shopping market in China had huge potential in the future. Up to now, china Internet retail market was dominated by C2C trading model.

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Chinese peoples’ increased use of the internet has brought with it an increase in online shopping. Indeed, retail transactions have almost doubled, and the share of internet users has also increased significantly. However, China is still yet to catch up with other countries when it comes to online retail uptake. According to McKinsey, around 2/3 of Chinese people have less than 3 years of online experience. Experience says that netizens develop into online shoppers only after 3 years of online experience, meaning that a boom in online shopping is imminent in China. Many prominent retailers recognise this, and are rapidly expanding their operations in China. They have seen explosive growth; however, they also face challenges, with online shopping being led by consumer-to-consumer transactions to now.