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This advertisement uses pathos by putting a noose around the first smokers neck coming from their cigarette, and a knife pointed at the wrist of the second smoker. This will make the audience fear smoking, and make their concerns grow for the people they know that smoke.

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This advertisement uses the rhetorical appeal of pathos.  This image gives the audience a sense of sympathy for the child. It shows that words really can hurt someone, especially a child. The image also makes the audience feel sad, because it shows the child suffering and makes each person who sees it want to watch what they say.

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This Adidas advertisement uses the appeal ethos. The artist Pharrell is displayed with an Adidas sneaker, because he is known by many for his creative style and his especially his music so he has an audience already that he is selling to which he is a fashion icon that people aspire to be so using him is a perfect use of endorsement for the brand Adidas. Personally since he is apart of Adidas I would more likely by them.

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This advertisement uses ethos. Since Michael Jordan is known by people from all around the world, he will be a great tool to be used to sell products such as this Hanes T-shirt. As shown in this advertisement, Michael Jordan looks really good wearing the t-shirt that he is endorsing, and since people respect Michael Jordan, they will think that it is really a good product, because he, himself, is wearing it. Hanes did a great job of luring and tricking people's minds into buying this t-shirt. Also, since people know Michael Jordan is a great basketball player, they will think that everything Michael Jordan owns, uses, and etc. are things that they need to buy/have. This ad is a perfect example of that mindset; Michael Jordan uses Hanes t-shirts, therefore, people who absolutely love him, will buy this product, since they are die-hard fans, and they want to show their all out support and love to great, Michael Jordan.

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This ad show Pathos in the ad, it says "No shelter. No love". And "Comfort avoided and neglected animals" this get us to feel many emotions, but the biggest on is sadness. This makes us feel bad for those animals because we don't want them be hurt. So with this add it make us want to donate 60 vets a day to help these animals to get home and love they deserve.

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Amber Lawson- Angelina Jolie's SHISEIDO Ads

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Amber Lawson- Angelina Jolie's SHISEIDO Ads

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https://www.youtube.com/watch?v=U-npACqnZ6g
This advertisement uses the rhetoric appeal of ethos. Angelina Jolie is a well known actress and very successful and loved within her life with a lot of fans. In this advertisement you'd maybe only know information about the makeup if you understood the language it was written in, otherwise it only appeals to you because of the knowledge on the famous actress and how your eyes gravitate to her beauty within the advertisement, it is implied their product enhanced her beauty but we could never know for sure. It draws the targeted audience into buying their product simply because either they wish to e as beautiful as the actress in the advertisement, or due to the fact that they know who Angelina Jolie is and in turn they are drawn to it by association.

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In the advertisement shown below, the rhetorical appeal is pathos. Toms shows that for every pair of shoes bought from Toms, a free pair will go to a child in need. It appeals to the persons emotions by motivating them to buy Toms shoes to help the poor kids to make them smile.

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This Balmain ad uses Kanye West, a popular rapper and a known fashion enthusiast/guru to represent itself and establish ethos. Kim Kardashian, who is also a women's fashion guru, is also in this ad because they want to show the people that Balmain does not discriminate in fashion and their products are meant for all colors and genders.

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This advertisement displays pathos, by showing an image of one of SeaWorlds biggest attractions in a fishbowl. Showing that the animals at that amusement park are mistreated an even though the animals aren't treated like a circus act they're still trapped. so all around this advertisement is helping the audience feel sympathy for these poor creatures.

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This ad displays pathos, by appealing to a persons emotional side. By showing an image like this, it can become very personal because of the images that can come about in a person's head if they ever/had experienced this. Due to people being impatient, multiple lives are lost.

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this ad shows ethos because they associate their product with beyonce, so they are using her reputation and fame to advertise their product and make them want to buy it.

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In this make up ad ,by The Cover Girl brand, James Charles ,a popular make up guru on youtube,  represents the face of cover girl. This appeals to audiences emotions (pathos) because he is a male on a cover of a magazine that typically only shows women. The people of this magazine are provoking a reaction since they are destroying stereotypes and what males are capable of doing. He is used also since he knows how to do his own make up and shows it on the cover of the magazine so they used ethos as well.

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this image displays pathos, which is the appeal to emotion aside from the health benefits of becoming vegetarian they authors or illustrator wants the audience to feel bad for the cow , in hopes that they won't eat meat anymore

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this ads demonstrates pathos, with efforts to convince everyone to become vegetarian despite the health benefits, they also make the audience feel for the cow

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In this ad, Demi Lovato is used to express ethos against the statement that bullying should not be tolerated whatsoever. But that if people were to however be bullied by anyone, they are not alone. People are there for you and will always be there for you no matter what. The ad also uses pathos because of the backgrounds that the characters express. Also the music played in the background of the ad can also be included in using pathos.

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This is proactive which is a acne cream to help people get a clear face. Ethos is shown in this advertisement to get teenagers to see that even famous artist use this and they are not alone. By having him advertise for their product he is showing the audience that even though hes a adult he gets acne. He is someone that most likely does not get acne nor use this product but the company wants to get more buyers so they are using him as a way to do so.

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Against Smoking Problem
The smoking advertisement .
This advertisement shows the pathos by using the strong language and the charge words to affects the audience. The effort of using this rhetorical appeal is making its audience understand the damages of the smoking, and stop people to smoke.

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This Ad shows ethos because it uses Jennifer Aniston to endorse a product. Her popularity and healthy skin makes people want to buy this product, so that they can also have skin as healthy as hers.

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This advertisement shows ethos by having Selena Gomez use the product Pantene in her hair to show that it makes hair nice and smooth. It gives the mindset to women and young girls that they should also use this product because Selena herself uses it in the commercial. Selena herself is an actress and musician who does not associate with Pantene when she washes her hair, it is only to make the brand seem as though celebrities use it to get the brand more publicity and money.