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Q5 When thinking of a new extension for each brand, apply the three Cs:Consumer: is there a consumer need?Corporate: is there a solution the brand can create?Competitive: is it relevant for the brand to create this solution/product?

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Q5 When thinking of a new extension for each brand, apply the three Cs:Consumer: is there a consumer need?Corporate: is there a solution the brand can create?Competitive: is it relevant for the brand to create this solution/product?

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Q4 Is there a brand fit? Refer to brand extensions guidelines from academic research.

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Q4 Is there a brand fit? Refer to brand extensions guidelines from academic research.

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Q3 Consider applying Brand Extendibility scorecard to help you decide.

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Q3 Consider applying Brand Extendibility scorecard to help you decide.

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Q2 Have they utilised line extensions, category extensions or both?

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Q2 Have they utilised line extensions, category extensions or both?

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Q1_Think about the key attributes of the parent brand – do these relate to extensions?

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Q1_Think about the key attributes of the parent brand – do these relate to extensions?

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1. Dettol - Hygiene, kills germs
2. Red bull - High energy,

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http://www.dettol.com.au/products/

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https://www.youtube.com/watch?v=ggEyE-IIPtA