# data[].attributes.body
You definetely got an important point in the anti-materialistic message, the novel thematizes and focuses around. It is always good with text quotation to back up your thesis, nevertheless your analysis consists of in depth observations, that is central to the morale of the story. Consider bringing a point more or two to the table, in order to really shine - maybe mention the main character's different identities and what they add to the story? All in all a very nice paragraph about the controversial novel that is 'fight club'.

# data[].attributes.body
"It's only after we've lost everything that we're free to do anything"
This quote incapsulates the morale of 'fight club'. The story critizises.

# data[].attributes.body
Dear Laura,

You've made a great interpretation of the theme. The part with the split identities is especially interesting, because it is not clear from the beginning of the story, but it is stressed excessively in the end. Your point about Bob is also correct. However, it would've been benifitial to use a quote, that supports your statement.

For an example after his death, when his identity is revealed and they create a sort-of ceremony in his memory on page 178, ll. 6-13:

" "His name is Robert Paulson." And then the crowd yells, "His name is Robert Paulson." The leaders yell, "He is forty-eight years old." And then the crowd yells, "He is forty-eight years old." He is forty-eight years old, and he was part of fight club. He is forty-eight years old, and he was part of Project Mayhem."

-Matias

# data[].attributes.body
Your analysis is quite spot on and cut the bone. I agree that the story revolves around the fact that the narrator is missing something in his life that he tries to compensate for, by consuming materialistic things. But in addition to that i also think that it's due to a lack of identity and him not knowing what to do with his life and not being able to find himself. Maybe further point that he creates Tyler which is the exact opposite of himself to deal with it, because he is the exact opposite of a consumer. XoXo <3 ;* <3 ;* :----D (.)(.)

# data[].attributes.body
I think identity is the main theme as well as an obvious theme, since it is depicted in almost every novel, as the story follows an individual undergoing change and overcoming challenges. Because of this, I think that another important, if not more important, theme in the book is the consumer society, since it visible in the whole story, and is the thing that the story revolves around as the main character’s life is changed when confronted with a revelation shown to him by his split personality Tyler Durden. However, I don’t think that these two themes, identity and consumer society, are opposing to one another, but rather complimenting each other. Since it is through a total loss of material value that the main character evolves his identity. It is through the revelation of a society bound by consumerism that the main character goes from a static character living in an endless hamster wheel without confronting his own personality to a dynamic character whose identity changes. It is through this loss that Tyler confronts his own self.

# data[].attributes.body
Hello Kristian,

I must say that I thoroughly enjoyed reading your comment, considering what kind of theme the story of “Fight Club” carries.
However, I think it would be excellent if we, in unity, could add different aspects to the already marvelous perspective in which you have provided with your assessment.
One thing that I would love to add is the theme of the “consumer-identity”. Whilst reading the story, I caught myself in thinking that a lot of individuals, including myself, can relate or picture themselves through the character of Jack. Maybe we should consider adding the theme of consumer identity and anti-traditionalism.

Yours dearly
Frederik.

# data[].attributes.body
Your paragraph is outstanding. You sum up a very interesting and important theme in the book, however i do not  entirely agree with you. it appears that you think that masculinity is the most important theme of all, and you flawlessly argue your way into this leading thought, but i would say that there is more important themes in the book.

# data[].attributes.body
I agree in many of your views on the movie/novel and the consumer society which according to you fits the novel/movie. You used some good quotations in your paragraph .

# data[].attributes.body
Great work guys, but maybe you could include the point that The narrator and Tyler represents the two opposits: the non-consumer vs. The consumers who are depending of their things.

# data[].attributes.body
The play with identities and the fluidity that is at the core of human identity is without a doubt one of the main themes in fight club. Jack the protagonist isn’t even a single identy andannde. Bob as well creates an identity without a name, that is until he dies,… Fight club is a manifestation of this identity fluidity where u are no longer one single identity but a string of distinctive selfs, that u can put on as if a mask.

# data[].attributes.headline
To Teodora I think it is a very interesting point, in which I agree.Living in an alienated world can sometimes make people lonely, and maybe that's why Jack created Tyler?Your point and quote, with the bloodstains on the lips, is excellent, and describes very satisfying how people feel alive and recognized, when the break the routines. Maybe you could also draw a red line, to the cancer meetings, where he for the first time, in a long time, is able to sleep, exactly because he now doesn’t feel alienated. Someone is taking his position, and is caring and loving. Therefor it would maybe be good to include Martha, who once again makes Jack alienated. though your analysis needs more depth, and can be argumented much better.

# data[].attributes.subject
To Teodora I think it is a very interesting point, in which I agree.Living in an alienated world can sometimes make people lonely, and maybe that's why Jack created Tyler?Your point and quote, with the bloodstains on the lips, is excellent, and describes very satisfying how people feel alive and recognized, when the break the routines. Maybe you could also draw a red line, to the cancer meetings, where he for the first time, in a long time, is able to sleep, exactly because he now doesn’t feel alienated. Someone is taking his position, and is caring and loving. Therefor it would maybe be good to include Martha, who once again makes Jack alienated. though your analysis needs more depth, and can be argumented much better.

# data[].attributes.body
i agree with your analysis. I think many characters in Fight Club exhibit character traits that hints to a lack of masculinity or at least a sort of "loss of indifference", a strongly masculin traits which is exactly what Tyler Symbolizes. The Fight Club itself can be seen as an uprising against the lack of masculinity in society

# data[].attributes.body
I think that you put several viable reasons for why identity could be answer on this theme question. I think it is quite noticeable, that you refer back to the consumer society. I believe that it is the consumer society, that causes the protagonist to create the other side om himself. So, the part with the identity issues and the split personality, emanate from the critique of the consumer society. I agree with you, that identity is one of the several themes of this movie, but I think it is more like an “under-theme” if that make sense 😉

# data[].attributes.body
I strongly agree with your analysis of consumer society being a main theme in Fight Club. However I think there are a few deficiencies in your interpretation, fx an elaboration and conclusion on your last quote. Moreover I think there is brilliant quote that also underlines the indifference there is in a postmodern consumer society: "We buy things we don't need, to impress people we don't like”. This quote clearly indicates a negative view on the consumer society as well.

# data[].attributes.body
To Frida:

I agree with your interpretation of the text. Masculinity is clearly one of the themes in the novel, which is supported by the way Fight Club represents the old-fashioned masculine values of being able to fight and hunt. As you also mention yourself it is linked to the consumer society, where men are becoming less “masculine” when they start caring about furniture, decorating and the consumer / material things. (Note: of course it depends on how masculinity is defined, because we cannot generalize on ground of whether or not a male likes to decorate. But in this case we use the stereotypical ideas of masculinity). Another reason for why the consumer society is a theme is the way “Project Mayhem” is all about going back to ground zero and starting over which basically means ending the consumer society through the banks.

# data[].attributes.body
Dear JJJJ

Great and interesting writing about the many divorces in our postmodern society which (in most examples) results in a lack of father figures for the young boys. You’ve also found an interesting quote which sums up masculinity as a theme in “Fight Club” and maybe as the starting element for the fight club. Because we are all p****** in the postmodern society. Except from JJ.

# data[].attributes.body
I think that you have managed to write a great paragraph that both is short and precise. There is nothing in the paragraph that is unnecessary and that is very important when analyzing a text/movie. What I think is good in specific is when you support your point through Big Bob. He is not even the main character and still he is one of the greatest symbols on what lays in identity. And that makes your main point/conclusion even better and more substantiated to the reader. What you might could have added was the relationship between the protagonist/Tyler and Marla and what that says about the author’s view on identity.

# data[].attributes.body
Very good analysis! I agree with your interpretation of the narrator being alienated from people around him, and how Tyler is his way into feeling alive. You could also add how Tyler and the narrator are alienating themselves from society by choosing their lifestyle in the isolated house, which works as a way of creating a new identity for Jack: “When it rained, we had to kill the power.  By the end of the first month, I didn't care about TV. I didn't mind the warm, stale refrigerator.”

# data[].attributes.body
I agree with your view of Jack being very materialistic, because as you say yourself in the end, the loss of his stuff is what makes him able to change and be the man he wanted to be. Also that he is defined by the things that he own and that they practically own him in stead of him owning them.

# data[].attributes.body
I must say, your point of view on consumer society in “Fight club” was incredibly well thought out and argued, and certainly opened up my eyes to same aspects of the book, which I hadn’t considered too much. The quote you used supported your analysis excellent. One point where perhaps you could improve could be bringing in the dfferent views of consumer society, that we hear from Tyler and Project Mayhem, and possibly comment on how they contrast with the narrators more standart lifestyle. But other than that, an interesting and well-written post - good job :)

# data[].attributes.body
Frida:

Your post about masculinity was gripping, especially when you connect the consumer society with the loss of masculinity. The quote you are referring to is indeed underlining the fact, that the protagonist feels like the consumer society has ripped away man’s masculinity. On the other hand the loss of masculinity could symbolize an identity crisis, because it all leads back to the feeling inside the main character (and therefor also Tyler). Perhaps you could interpret, that masculinity is a subtheme to the theme identity. To comment more specifically on your language, it is very clear how you are interpreting the story through this theme, and you create sentences on a higher taxonomic level.

# data[].attributes.body
I can partly agree when you say that the fighting isn't the solution the character's problems. I can agree because the fighting doesn't change the position the characters are in, but also disagree because it mentally changes something, which in this case leads to a new found identity. When you say that the fighting isn't about the men showing of their masculinity, i can definetly agree with that. The fighting is only for the sake of the individuals that participate, since it releases some kind of stress from their everyday lives. The violence is one of the main themes of the movie/book, since it's what started the whole project mayhem, and the bonding between the protoganist and Tyler Durden. I also agree when you say that the fighting is what shows the men that they are alive.

# data[].attributes.body
Fight Club consideres the identity of the average consumer. Jack symbolises this very theme.
Throughout the story, and the film, Jack is very obsessed with his fine scandinavian furniture, which indicates his addiction and it evovles to a point where Jack defines himself through the materialistics in which he finds in his apartment - "stuff".
“I’d flip through the catalouges and wonder, ‘what kind of dining set defines me as a person?”

# data[].attributes.body
Violence:
The fighting in the film is not presented as a solution to the character's problems, but is a means to reaching a spiritual reawakening. The fighting itself reminds the men that they are alive. As part of Tyler's philosophy, it also reminds them that they will die. As part of that philosophy, the men are seeking something of true value, instead of the value system handed down to them by advertising and society as a whole. Fighting is used as a path to reach the core of who they are. As Tyler says to Jack/the Narrator before their first fight, "How can you say you know yourself if you've never been in a fight?" While the fighting can be seen as an attempt by the men to reassert their masculinity, it is more of a rejection of what they have been told masculinity is by prior generations, their jobs, and mass media.

# data[].attributes.body
CONSUMER SOCIETY

In Fight Club, consumerism is a driving theme behind the narrative. As we first meet Jack, he is a shallow, miserable ”office-slave”. He is complettely caught up in  materialism, and uses his ”stuff” and ”things” to define himself. In the film and in the book, a monologue explains Jacks thoughts about the things in his appartment. Jack expresses a tendency that seems, in line with the theme of the book, highly evident in todays society; the use of material goods to build persona and identity. In Jacks case, it is to the point where he no longer owns the things, they own him. In regard to this, the character development of Jack is also sparked when he is ”freed” of his stuff. When his condo explodes.

# data[].attributes.body
Identity:
Identity formation generally has free conditions in the late modern society, perhaps too free. The cultural release and the requirement to have a good self-esteem can lead to an identity crisis. Many choices and no goals with life are consequences of a society characterized by aftraditionalisering (?) and hence no fixed points for the individual.
At the same time, we also live in a consumer society where materialism and capitalism are at the forefront. The individual can seek to replace the lost meaning of late modernism with materialism, but chasing materialistic goods throughout life in the sense that life's purpose is to cheat oneself. When you find that the only thing that defines a person is the thing that you own, you can be pushed even further into the black hole of the identity crisis. The quote, “I’d flip through catalogues and wonder, ‘what kind of dining set defines me as a person?’" tells us that the narrator defines himself though material objects, not through actual accomplishments.

# data[].attributes.body
Identity:
Fight Club has a vast amount of different themes, where I would say the main one is identity. This is shown both in the book and the film with Jack's identity crisis. Jack has developed a whole new persona which is called Tyler. Tyler appears as a whole different person with a strong and independant identity. Jack is depicted as a mindless consumer in a consumer society, whereas Tyler lives a life outside of the consumer society, where he does exactly what he wants, which usually is to create chaos.
An example of this is the ending, where Tyler almost completely takes over Jack's body. Jack manages to win the fight by shooting himself.
This example shows the importance of having an identity, as Jack almost had no identity before Tyler. Therefore he has to fight Tyler (himself) as to not lose himself to his new persona.

# data[].attributes.body
I do agree with your point. But it is not only in his furniture he is trying to create an identity. It is also through the fight club, where he gets the chance to feel alive through pain and by that knowing who he is. If that makes sense? Tyler is trying to help him finding his identity, by pushing him to feel pain and do things he had never tried before and things he might be scared of doing. This can also be found in the near death experience and the chemical burn.

# data[].attributes.body
I think the main theme of “Fight Club” is identity. It’s about getting to know yourself and let yourself be the one you want to be, and not let anyone stop you in the proces of getting to know yourself. It’s important how identity is a theme in “Fight Club” because it’s in this we see the main climax as well. In the movie we see how his “alter ego” is somehow destroying his soul, because the alter ego does things he in the beginning would not allow. At the same time, the alter ego is the reason why he changes and actually gets to know himself as an individual, and in the end it’s clear how he doesn’t want to be “bad” but he didn’t want the same everyday situation he was living in.

# data[].attributes.body
The book and movie have several themes but one of the themes is identity. Jack, the protagonist, has a huge identity crisis. Tyler is his alter ego and second personality, and he appears in Jack's mind, because Jack has a need or a stronger identity. He is not a weak man before Tyler appears, but he is not as strong as Tyler, mentally and physically, and he thinks that his life is too boring. He has a job and an apartment, but he doesn't have a girlfriend or real friends or any interesting hobbies which makes his life seem boring and uninteresting. Tyler is the complete opposite of him. He is strong physically and attractive, and with that more able to talk to females. He also has much more willpower than Jack's trueself, and more certainty also. The most powerful moment of the book with this theme in mind, is in the ending where Tyler almost takes over Jack's body completely and Jack has to fight him. Here the identity of Jack is very meaningful and Jack has to fight for the right to have his own identity and own body.

# data[].attributes.body
Identities:

Identities are one of the main themes in the book Fight Book, because the protagonists in the book are actually only one character. Identities are reflected on the society Tyler is trying to destroy (consumer society), as we see through his monkeys. They chance their own identity or bring another identity out, when they choose fight club over families and jobs. Slowly the monkeys bring their identity from fight club with them out into the real world. An example could be Bob. He starts out crying his eyes out, holding the protagonist into his large bosom. His identity lies in the cancer he had. Then he joins project Mayhem, and becomes a different man, where nobody would notice, that he did not have any testicles, because in Fight Club he gets a new set, because he is fighting like a man, and he is taking action in Project Mayhem. Furthermore the conflict in the protagonist’s mind in the end combines his real identity, when we realize, that Tyler is a part of the protagonist. Therefor the theme is covering many themes in Fight Club like consumer society, love and masculinity.

# data[].attributes.body
Consumer society

On of the main themes in “Fight Club” is the consumer society in which we all experience in the postmodern society. In the movie/novel Chuck Palahniuk (author) and David Fincher (director) criticizes this hunt for new material stuff through the protagonist’s empty pursuit for new stuff to his apartment. This critique also shows that material stuff has come to play a too large role in our postmodern society and through the actions of our protagonist the author/director creates the idea of “Project Mayhem” with the purpose to reset the consumer society and return to ground zero. The big material influence in our modern lives is also shown in this quote where Tyler Durden explains the meaningless consuming: “ You buy furniture. You tell yourself, this is the last sofa I will ever need in my life. […] Then the right set of dishes. Then the perfect bed. The drapes. The rug. Then you’re trapped in your lovely neat, and the things you used to own, now own you.”

# data[].attributes.body
A Paragraph:
The most important theme in the movie is that we live in an alienated world. Where people live their lifes in routines with little contact to the world. We see this illustrated more than once. for example in the beginning of the book where the narrator doesn’t have a happy life, and just lives in the same routines, with work every day. But we also see how the narrator changes behaviour after joining fight club, and for the first time in his life actually feeling alive:“More of my lips are sticky with blood and as i tried to lick the blood off, and when the lights come up, I will turn to consultants Ellen and Walter and Norbert and Linda from Microsoft and say, thank you for coming, my mouth shining with blood and blood climbing the cracks between my teeth.“ (kap 6. s. 47 l. 11-15)
Its also showed that the narrator only gets a life when he meets Tyler. Mening that normal people are all alienated, but people with mental illnesses are just trying to escape reality.

# data[].attributes.body
Some of the main themes of Fight Club is to convince the members of Fight Club to lead their lives and to create their own identities by going against the tide instead of doing what everybody else is doing. This is in evidence when Tyler is taking Jack on a ride, where Jack experiences a near-death experience. Tyler’s intention of creating a near-death experience could be an attempt to take Jack out of his usual surroundings and remind him to lead his own life and to start living his life uncertain with adrenalin rushes, which awakens his body and sharpens his senses, which mentally keeps him staying alive. Furthermore, another reason could be to make him do the things he wants to achieve before he dies because unexpectedly, his life can be ended in a car accident, even though he don't cause it himself as seen in the near-death experience.

# data[].attributes.body
Masculinity:A prominent theme in Fight Club is masculinity in the postmodern society. This is for instance shown in Tyler and the Jack’s conversation about their absent fathers and how Tyler’s father advices him to get married: “We're a generation of men raised by women. I'm wondering if another woman is really the answer we need.” This quote Tyler criticizes the lack of male role models, and how it has deeply affected them negatively, by not allowing them to learn about being men, which makes them unable to emotionally with women. This separation from traditional masculine values is according to Tyler closely linked to the consumer society, which is for instance illustrated in Tyler and Jack’s conversation about material goods: “Tyler: Do you know what a duvet is? Jack: Comforter. Tyler: It's a blanket, just a blanket. Now why guys like you and I know what a duvet is? Is this essential to our survival? In the hunter-gathered sense of the word? No. What are we then? Jack: You know, consumers.” This could be interpreted as a comment on how the consumer society has separated men from true masculine values and persuaded them into caring about material things instead. The fight club itself could therefore be interpreted as an attempt of returning to traditional ”masculine” traits like being strong and able to fight other men.

# data[].attributes.body
One of the main themes in Fight Club is love. Love is not just love to another person in Fight Club, it is love to yourself. It is love that becomes so complicated because of all the personal problems the narrator fights with. The narrator has a hard time finding himself and loving himself and because of that he is not able to love other people. If you do not love yourself, you cannot love others.

"It's not love or anything," Marla shouts, "but I think I like you too." As we also see in this quotation love is a big deal to the characters in Fight Club. You cannot just love someone and you can especially not just say that you love them. Marla has also some personal problems that makes her relationship to the narrator awkward and indefinable. It is clear that she knows that she feels something for the narrator but instead of saying: “I love you” she says: “I think I like you”, maybe because she thinks she will be less hurt if it is not retaliated.
"And if there were a telephone in Heaven, I would call Marla from Heaven and the moment she says, "Hello," I wouldn't hang up. I'd say, "Hi. What's happening? Tell me every little thing."

This quotation shows that the narrator finally in the end of the film is able to love just a little bit. He intimates that he is ready for Marla and ready to face his feelings for her, maybe because he has found himself and therefore is ready to handle love.

# data[].attributes.body
Identity: Fight club likes to play with the whole concept of identity. This is seen in the space monkeys, experiences a loss of name, social class and general value, in favor of being part of a greater whole. Take for example Big Bob, whose whole identity changed after joining the project. First he loose his name, and then regaining it along with the respect of his whole community, after dying for their course.

The play with identity is, however, most clearly represented in the main characters split personality. We never knew they were the same person, because even though they shared the same body, they were two different personalities.Tyler is blunt, exciting and gets what he wants. He is someone the space monkeys look up to, because of his strong opinions. The narrator, on the other hand, is a weak personality - so much so that we never get a clear name. He himself uses several names, and though we as readers/viewers might think his name is Jack, this is never confirmed.

# data[].attributes.body
Consumer society:

In the beginning of the book and movie we see the Narrators pursuit of meaning in his emptiness by shopping for IKEA furniture’s for his house. He uses furniture to fill a void in his life, and because he has the void he feels that he must spend his money on couches, chairs, etc. in the attempt to find meaning and happiness: “You buy furniture. You tell yourself, this is the last sofa I will ever need in my life. Buy the sofa, then for a couple years you're satisfied […] Then the right set of dishes. Then the perfect bed. The drapes. The rug. Then you're trapped in your lovely nest, and the things you used to own, now they own you.” This is the quote Tyler Durden tells the Narrator in order to inform him about how a consumer thinks, and it is here that the project Mayhem comes into the picture, because if people do not have a debt all are on an equal footing and this might put an end to the consumer society.

# data[].attributes.body
One of the main themes in Fight Club is masculinity, or rather the lack of masculinity in a postmodern society. This is illustrated in the scene, where Tyler and Jack have a dialog about marriage: “We’re a generation of men raised by women. I’m wondering if another woman is really the answer we need.”This is a clear critique of the lack of masculinity in the a postmodern society, because a lot men might resonate to this view of life, which sums up their live experience due to divorce becoming a normality. Divorces are likely to raise boys and young men with a lack of father figure and manhood simply because they are not there adequately. Without male mentors a lot of men growing up in a postmodern society will have tendencies to feel unsure on how to deal with deep lacks in their lives. Additionally this is underlined in their start of a fight club as a backlash to the lack of masculinity in society given that it’s a unambiguous masculine act.

# data[].attributes.body
One of the main themes in the novel “Fight Club” by Chuck Palahniuk is consumer society and how this is taking over the globe and immigrating into our lives. Through the main character, Jack, the standard way of living with the perfect IKEA kitchen, full wardrobe and nice apartment is criticized. This is reflected in the main character’s “old” life where he suffers insomnia, which can symbolize how he is living a life of no meaning and therefore almost becomes a zombie who cannot sleep. He lives up to the consumer society and its standards but it has no value and does not bring anything into his life. Because the main character lacks meaning and purpose in his life he seeks towards the support groups and later on the fight clubs simply to feel alive which ends up being the only way he can sleep. This critique of the consumer society is furthermore played out in the following quote: “You buy furniture. You tell yourself, this is the last sofa I will ever need in my life. Buy the sofa, then for a couple of years you’re satisfied that no matter what goes wrong, at least you’ve got your sofa issue handled. Then the right set of dishes. Then the perfect bed. The drapes. The rug. Then you’re trapped in your lovely neat, and the things you used to own, now they own you.” (p. 44, ll. 15-21) Especially that last sentence of “the thing you used to own, now they own you” reflects the critique of how we become zombies in a culture and society where consuming is everything and nothing and nobody goes off track but everyone seems to just follow everybody else.

# data[].attributes.body
I think the purpose with the film is to get people to think about their lives, and consider it. That is why I think, that the main themes of the film are a combination of: life and identity. People today, which is mostly portrayed through the men in Fight Club, have in some way been reduced to a generation, that almost doesn’t do anything themselves. Instead they follow the stream by watching what everyone else is doing. This might be why Tyler appears, and tries to help Jack with finding himself - to help him become a man - and why Jack/Tyler end up helping others, for example Bob who has been castrated. If you are a man, loosing your testicles can be a huge loss of masculinity and therefore a loss of identity. To find yourself, you need to feel yourself - you need to feel alive. The fighting in the film is a solution, a way for these men to feel alive. To be reminded that they live, by feeling pain. In the scene where Jack gets his chemical burn, it is also because Tyler wants him to feel alive, and to remember that someday they will die. This is also why he takes him on a “car ride”, where they crash. “We just had a near life experience”, Tyler says. Which also indicates that Tyler wants to show them, that someday they will die, and sometimes you need to remember that, if you want to live fully. You need to do things… to take the plunge if you want to feel yourself, create an identity, be outstanding and to live.

# data[].attributes.body
Consumer society: The narrator experiences an emptiness in the consumer society. He finds himself shopping for "important" and "clever" items for his appartment, which is just  a way to push away the emptiness his life truly is. He is keeping himself occupied by consuming his money on things, that are meaningless. He is obsessed with the consumer culture in the beginning, and takes distance from it in the end, where he wants to "erase" the consumer culture from the surface of the world, by blowing up creditcard-companies.

# data[].attributes.body
(A play with) IDENTITIES: The whole story about the protagonist is determined by the endless spectrum of opportunities that lays in the postmodern idea on humanity. The new postmodern comprehension on how people no longer can fit into only one personality (that depends on your family history) sets the scene and is more specifically shown through the protagonist and his personal development throughout the story. An example on this could be his need of being someone he is not when he attends the meetings with different name tags that symbolize the need of changing the identity and playing with the different opportunities that the postmodern view on identity implies. The most obvious occurrence in the novel is when you come to realize that Tyler and the protagonist is the same person. This shows clearly how the human no longer fit into one personality caused by the changes in society that have created new values and understandings on what the human mind is capable of; changing its personality/identity.

# data[].attributes.body
Theme: consumer society.
In the beginning of the movie, the narrator is absorbed in having the newest IKEA items and an adequately big wardrobe. To be able to afford these items, he goes to his tedious work every day and lives like a consumer-zombie until he meets Tyler Durden, who blows up his apartment with all his precious items.

After some time, Project Mayhem is created by him and Tyler. Project Mayhem's main purpose is to create a financial crash, which would affect the whole nation. Not a single individual would have economic debt - everyone would be equal. This would change the consumer society and the population might figure out, that they will not become millionaires, movie gods and rock gods as they have been raised by the television to believe.

“God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.”

# data[].attributes.body
Consumerism;;
FIght club revolves around the fact that the narrator is lacking something and tries to fill this emptiness by consuming useless stuff like furniture and stuffkasd.

# data[].attributes.body
Consumer Society:

One of the main themes, in my opinion, in Chuck Palahniuk’s “Fight Club” is the critique of the consumer society, and how it has come to play a too large role in people’s life. The entire idea of “Project Mayhem” is to return to “ground zero”, and sort of reset the consumer society. I don’t really think I need a quote for this hypothesis, because the entire “mission” in the film evolves around this problem. Our protagonist suffers from insomnia, that causes him to have sleep issues, so he creates this other side of himself (Brad Pitt), a side of the protagonist that shows the guy he desires to be. A guy that isn’t bound by the material objects, and doesn’t live up to the norms of society, so perhaps identity could also play a role, when you are discussing the theme. Because a regular guy could not have planned out project mayhem on his own.