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How can E-mail marketing be used in the field of marketing?

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How can E-mail marketing be used in the field of marketing?

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Benefits and Limitations of Mobile commerce and applications

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Benefits and Limitations of Mobile commerce and applications

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Benefits
- Makes checkout simpler and faster, as well as integrating the online channel into the store for improved inventory control, marketing, reward schemes and customer service. Yang (2010)
-  mobile devices offer functions not available with plastic cards, such as using geo-location technology to alert consumers of deals at nearby stores

Limitations
-privacy, network security, transaction protection, and trust (Groß, 2015, p. 226)

-External theft and Process or administrative errors

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Benefits and Limitations of Social Media 

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Benefits and Limitations of Social Media 

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Benefits of Social Media:

- The cost of social media is relatively low.
- The internet can be accessed 24/7.
- A large  target audience can be easily reached
- Information can transfer quickly between two parties
Limitations
- Information cannot be deleted or removed permanently

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Benefits and limitations of E-mail marketing

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Benefits and limitations of E-mail marketing

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Benefits:
- There is very low cost involved with email marketing compared to other forms.
- Businesses can easily track the effectiveness of their campaigns when they use email marketing.
- You can reach a wider audience and on a global level.
-The emails can be adapted and be made personal to each recipient.
-Can effectively and efficiently target their target audience.
Limitations:
- Some recipients of the emails may view it is spam and become uninterested.
- Emails may not be delivered to the recipient.
- The recipient must be able to view the email across numerous devices or applications.

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Business examples using E-mail marketing

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Business examples using E-mail marketing

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Missguided

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How can mobile commerce and applications be used in the field of marketing

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How can mobile commerce and applications be used in the field of marketing

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Many of the apps being used today advertise things like new lines and sales or other promotions on the homepage of the app. The apps can promote the brand itself and recommend things to repeat customers based on previous purchases

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Missguided

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Business examples using E-mail marketing 

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Business examples using E-mail marketing 

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Business examples using E-mail marketing 

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Business examples using E-mail marketing 

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Asos

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ASOS

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These are apps that businesses can use to reach a wider range of consumers to sell to them and make the process of buying clothes easy. They can display a wide range of their products on the app and allow consumers to filter through products and find what's right for them in terms of price, size, colour and style.

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When a company sends a commercial message to a group of people through the sue of electronic mail (What is Email marketing?, 2015).
Firms are able to maintain an email list of consumers based on several segmentation factors such as the consumers likes and dislikes.

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Cook (2008, p7) defines social media "... the way in which content (particularly news and opinion) has become democratized by the internet and the role people now play in creating and sharing content with them, be it textual, aural or visual.  For this reason, it is interchangeably referred to as consumer- or user-generated content.”

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What is E-mail marketing?

How can E-mail marketing be used in the field of marketing?

Business examples using E-mail marketing

Benefits and limitations of E-mail marketing

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What is Mobile Commerce and Applications ?

How can Mobile Commerce and Applications be used in the field of marketing?

Business examples using Mobile Commerce and Applications

Benefits and limitations of Mobile Commerce and Applications

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What is Social Media ?

How can Social Media be used in the field of marketing?

Business examples using Social Media

Benefits and limitations of Social Media