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Cindy plays with the concept of identity by using costumes and makeup ect to portray a different identity. She uses facial expression and body language in her work to emphasise the 'character' or identity she is imitating.

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Untitled Film Stills is a series of sixty-nine black-and-white photographs made between 1977 and 1980. In them Sherman appears as fictitious characters in scenarios resembling moments in a film. She used vintage clothing, wigs and makeup to create a range of female personae which she then photographed in apparently solitary, unguarded moments of reflection, undress, or in conversation with somebody off-set and outside of the frame. The ‘stills’ are set in a variety of interior locations as well as outside in urban and rural landscapes.

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Untitled Film Stills # 21, Cindy Sherman, 1978. Sherman reveals gender as an unstable and constructed position, which suggests that there is no innate biological female identity.

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Her photographs are portraits of herself in various scenarios that parody stereotypes of woman. A panoply of characters and settings is drawn from sources of popular culture: old movies, television soaps and pulp magazines.

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Cindy Sherman utilizes the camera and the various tools of the everyday cinema, such as makeup, costumes, and stage scenery, to recreate iconic "snapshots," that signify various concepts of public self confidence, entertainment and more. However, these images promptly begin to unravel in various ways that suggest how self identity is often an unstable compromise between social dictates and personal intention.