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As shown in the ancillary products and throughout the video. We kept Sophie's hair the same throughout. This allows the audience to instantly recognise her. Recognisable outfits or attributes of an artist is a good marketing scheme to promote them.

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We wanted to keep the colour scheme of pinks and blues in our ancillary as we liked how it matched the traditional autumnal colours in our video also. We found a colour palette of warm autumnal colours that fit this scheme and incorporated it into my plans and of course my ancillary products.

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Sophie looking directly at the camera is also something I wanted to create a link with on the front of the album. This is also a convention of a new artist's debut album and was displayed throughout our video.

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This shot used in the music video I found very poignant so i decided to do a resembling shot for the inside cover. Sophie is seen laughing throughout the video for a montage effect.

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The green outfit used in the canal is used on the front cover (and inside cover though it is hard to tell given the extreme close up shot). This fits the warm autumnal theme we were going for through all our products.