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Pathos was used in the commercial by first pulling the audience in by showing the love between a daughter and her father with a note, calling the father a superhero. But towards the end of the letter the little girl calls her father a liar which pulls the audience in more. The commercial allows the audience to understand  what a parent is willing to sacrifice for their children.

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"You can't change your destiny, but you can create your own." - Metlife Hongkong A child's future is worth every sacrifice. Your parents work hard for you for you to have a better future. So don't waste their hard work for you to go to school.

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The Rhetorical device that Kendrick Uses is Pathos and Ethos. He uses his understanding of the situation that people have been appraised because he has. He uses his passion for using by making lyrics that the puts his soul into hopping someone will listen and change or help whats happening.

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Pathos because at the beginning/end of the commercial her and her dog where in the animal hospital, implying she was putting her dog down. Most people can relate to this commercial, I know I can because my dog I had since 1st grade is now 11, and it reminded me growing up with my dog. They were effective with this commercial because it made you sad seeing her having to put ting her dog down, when it showed you all of these memories they had together.

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Logos is used because it shows facts and statistics
about the Kia and compares it with all other cars to show you that Kia is the better car. The Kia is on a chart as well as the other cars and every time they say another good thing about the Kia and what it has that the other cars don’t, it goes up. By the end it shows the Kia is above all other cars.

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Commercial for NY car dealer Matthews Kia. Created by Randy Nargi. See more at bogwood.com