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Tone is the way the author uses diction to influence the mood, while the mood is the atmosphere of the writing. Here we see a puppy adoption ad giving a tone and mood of hope for these pups

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Paradox:

“I know one thing: that I know nothing.” -Socrates (via Plato)

Oxymoron:
https://www.youtube.com/watch?v=7zJq7RKgje0

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O- "Snap, crackle, pop. Rice Krispies."

A-  "Twinkle, twinkle little star..."

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A: "The rain in Spain falls mainly on the plain"
C: "The lumpy, bumpy road"
- "The string was strong"

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Don't dream it. Drive it.

(Jaguar)

Intel Inside

(Intel)

You'll never put a better bit of butter on your knife

(Country Life Butter)

The best four by four by far

(Land Rover)

Welcome to the World Wide Wow

(AOL)