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1. The Need Buyer

“Tired of your child refusing to bathe? This rubber duck turns every bath into playtime, keeping kids calm, happy and actually excited to take bath.”

Make this buyer feel like the duck solves a real problem.

2. The Bargain Hunter

“Why pay more for toys that break? Get this durable, adorable rubber duck at a price that won’t hurt your wallet—plus bundle deals for even more savings.”

“Small price, big happiness.”

3. The Impulse Buyer

“Look at that smile 😍 this little duck is guaranteed to brighten your day. Limited stock, grab yours before it’s gone!”

Trigger emotion and urgency.

“You need this cute moment—now.”

4. The Wanderer

“From your bathroom to your desk, this minimalist rubber duck adds a touch of charm wherever it goes. A small object, a big vibe.”

Make it feel unique, interesting…

“Not just a toy—your new tiny companion.”

5. The Habitual Buyer

“Trusted by families everywhere, this classic rubber duck has been a bath-time staple for generations—safe, reliable, and loved every day.”

Reinforce familiarity n consistency.

“The bath essential you can always rely on.”

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The Need Buyer

: you need a duckie for your children

The Bargain Hunter

:1212 mega sale 50% discount

The impulse Buyer

: this might be the cutest thing you’ll see today 🐤💛 Grab your Rubber Duckie before it’s gone!”

The wanderer

: Bad day? Tell it to your duckie. No judgment, just vibes 🐤 Your little listener, always there

The Habitual/ seasonal buyer

: A duck for every occasion

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•The Need Buyer

Turn every bath into a fun moment with one simple duck.

•The Bargain Hunter

Super cute rubber duck at a super low price—take it home and enjoy happiness without spending big!

•The Impulse Buyer

I’m so cute. Aren't you going to buy me?

•The Wanderer

Choose me; I'll take you back to your childhood memories.

•The Habitual/ Seasonal Buyer

Every time you see it, you fall in love with it all over again.

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1. The Need Buyer

This giant rubber duck helps solve your biggest event problem low attendance. By placing it on water, it instantly attracts crowds and increases visibility. Purchase now to make your event more successful

2. The Bargain Hunter

Why spend heavily on marketing when one giant rubber duck can generate massive exposure? It is a cost-effective solution with high return on investment. Buy now to enjoy maximum value at a lower cost.

3. The Impulse Buyer

This giant rubber duck is eye-catching and unforgettable! Limited availability secure yours now before it’s fully booked. Don’t miss the chance to stand out instantly.

4. The Wanderrer

Create curiosity by showing it as something unique and eye-catching.

5. The Seasonal Buyer

Highlight repeated use for events, festivals, or yearly activities.

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The need buyer： Relaxation made easy—just what you need after a long day.

The bargain hunter： Buy 2, get 1 free, or have a promotion like 30% off

The impulse buyer： Cute. Fun. Yours in seconds—grab it now!

The wanderer： Not everything has to make sense—just enjoy it.

The habitual / Seasonal buyer: Celebrate the moment—with a splash of fun.

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• The Need Buyer: Add a new buddy in the house for decoration.

• The Bargain Hunter: I can give you a special discount 50% off that is only for today after today would be original price.

• The Impulse Buyer: This duck is our current best seller it is very trendy now.

• The Wanderer: You don’t need a reason—this duck is reason enough

• The Habitual/ Seasonal Buyer: Your routine stays the same, but the vibe gets better with this duck

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-The need buyer: turn stressful bath time into a fun, calming routine.

-the bargain buyer: get this duckie at a special price, fun dosen't have to be expensive.

-the impluse buyer: grab your rubber duck now and add instant joy to your day

-the wanderer: this duckie brings you simple happiness

-the habitual/ seasonal buyer: make bath time a daily highlight with your favourite rubber duck

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The Need Buyer: “You need this simple, safe toy to keep your child happy during bath time.”

The Bargain Hunter: “Grab this rubber duckie now at a special deal—more fun for less money.”

The Impulse Buyer: “It’s too cute to resist—just add one to your cart!”

The Wanderer: “Looking around? This little duck might be the fun surprise you didn’t know you wanted.”

The Habitual/ Seasonal Buyer: “Make every bath time or festive moment complete with your favorite rubber duckie.”

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• The Need Buyer

“Turn any moment into a little stress relief.”
• The Bargain Hunter

“Buy 2 get 1 FREE—bath time fun for less!”
• The Impulse Buyer

“This duck is too cute to resist 🐥”
• The Wanderer

“Add a little joy to your daily routine.”
• The Habitual/ Seasonal Buyer

“Time to refresh your bath toys—new season, new duck.”

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The Need Buyer: A safe and soft yellow duck toy that keeps your child happy and calm.

The Bargain Hunter: Adorable yellow duck at a great price – buy 2 and get a mystery blind bag that worth RM10.

The Impulse Buyer:Look how cute! buy it before it out of stock !

The Wanderer:Found something cute? This yellow duck might be your favourite.

The Habitual :Kid resisting showers? Don’t worry, buy the yellow duck to make bath time more fun!

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The Need Buyer - Parents who choose what their kids truly need.

The Bargain Hunter - BUY 1 FREE 3 ! ONLY FOR TODAY!!!

The Impulse Buyer - These duckies look sooo cute. Why not get one?

The Wanderer - Don’t forget the little duck from your childhood baths. Find your way back to who you were.

The Habitual/ Seasonal Buyer - Decorate your Christmas tree with them!

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•The Need Buyer

Want to saw your children smile? Buy it now!

•The Bargain Hunter

The cheapest you've ever heard!

•The Impulse Buyer

Buy your own a Yaya

•The Wanderer

Unexpected joy in the little things

•The Habitual/ Seasonal Buyer

Buy it now！Return to your childhood

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1. The Need Buyer

“Struggling with this？Dont worry， we got something for you”

2. The Bargain Hunter

“Good price. No second thoughts.”

3. The Impulse Buyer

“See it. Want it. Get it.”

4. The Wanderer

“Just looking? Try this.”

5. The Habitual / Seasonal Buyer

“Time to get yours again.”

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The Need Buyer

- Buy this for stress relief

The bargain buyer

-now got bundle deals which is buy 2 free 1

The impulse buyer

- This duck will make you happy and it is limited edition

The wanderer

-You know why people love this duck so much?

Look at this

The habitual / seasonal buyer

-The easiest gift that guaranteed to make your kid smile.

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• The Need Buyer

"Buy a duckie for ur beloved kids. Makes shower fun!"

• The Bargain Hunter

Clearance sale, discontinue once sold out

• The Impulse Buyer

"Hmm, this little duckie looks cute. Why dont get one for me?"

• The Wanderer

Appealing design and strong marketing to attract the roammers to get in the stores. And place the duckies in the middle of store.

• The Habitual/ Seasonal Buyer

"Get a duckie for ur Taylor's Student/Alumni friends!"

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1. Turn your bath time into a happy routine.

2. Get a high quality rubber duck at the lowest price today.

3. Grab your adorable rubber duck before it’s gone

4. Your bath feels empty without one

5. Valentine’s Duckie floats your love.

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1)Ducks make your kid feel happy while bathing.

2)Buy 1 free 2 - pay for one price and get three.

3)Just buy it! You’ll feel good today!

4)Don’t ignore this small duck.It will play with you.

5)Different colours, different mood. Collect your own duck today.

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1) The need buyer

Tell customer: You will need this rubber Duckie to decorations your place.

2) The bargain hunter

Tell customer: You are so lucky our rubber Duckie today have buy one get 50% off for second duck

3) The impulse buyer

Tell customer: Want to become fashion? Get Duckie, Become Trendy

4) The Wanderer

Tell customer: Get a BFF Duckie and look at it when you stress.

5)The habitual/seasonal buyer

Tell customer: We will have different design Duckie and sell by every different each season only. So get it now! (exp: CNY will have CNY Duckie)

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The Need Buyer:

Market and advertise to a family who has children, to keep the children amused and in check.

The Bargain Hunter:

Have a sale, buy 1 free 1 or have a 50% off.

The Impulse Buyer:

A celebrity or influencer to promote the brand, to make it a trend so that consumers feel the need to own the same thing.

The Wanderer:

To have a decoration or something to admire in their mundane life

The Habitual / Seasonal Buyer:

Special limited edition duckies during holiday season such as Christmas

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The Need Buyer - useful and have fun together

The Bargain Hunter - small price with big happiness

The Impulse Buyer - cute is the first choice

The wanderer- a fun and little surprise

The habitual/ seasonal buyer - Perfect to anytime

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The need buyer : Your bath time, relax time, buddy.

The bargain hunter : Buy 2 ducks and get 1 free

The impulse buyer : Get a friend for the bath and the road.

The wanderer : Quack!

The habitual/seasonal buyer : Spread the fun, gift a duck.

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1. The need buyer

ad idea: make bath time easier and more entertained! thisrubber duck keeps ur kids entertained so parents can relax.

2. buy 1 get one free or maybe buy 1 free 5 hehe

3. omggg this is the cutest duck ever get yours now before it sells out!!!

4. which duck will you get? try our mystery blind box and you might also get secret limited-editions version!

5. make this riubber duck part of your kids' regular pool-time fun

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Need buyer - “Sir,your children need this rubber duck because rather than just a squishy duck,it has a built in duck speaker,so ditch out all of your other rubber ducks for this one.”

Bargain - “Alright Ma’am,how about 5ducks for the price of one,that way your children can have friends rather than just one duck,what would your children think?”

Impulse - “My friend,this golden duck,is in the hands of every Ceo in this town,and I see you don’t have one,why not join the club”

Wanderer- “ma’am,I know you’re just looking around,but if I can have just 3mins to introduce you to “Ducky the Buddy”, this duck has a built in voice recorder that can accompany you anywhere,anytime”

Seasonal - “sir,I’m sure that this duck will bring good luck to your home and family this festive season,get one,and all will be happy this holiday!!”

No Ai btw.

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The Need Buyer

"Need a small but good gift for a White Elephant?"

The Bargain Hunter

"Two rubber duckies for the price of one!"

The Impulse Buyer

"Look at this cute rubber duckie, it will keep you company during those stressful days."

The Wanderer

"Ever feel like bathing has started to become boring?"

The Habitual/Seasonal Buyer

"Celebrate your kid's birthday by getting them a cute companion for the bath!"

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For the types of buyers from the video, suggest your ad strategy (big idea) - what to say to each of them to buy the product.

•The Need Buyer

Is your bathroom boring? Maybe need something to add colour? Rubber ducky is perfect as it fits the bathroom setting perfectly and is loveable!

•The Bargain Hunter

Give them a promotion/sale that looks like they're saving money buy purchasing more. Typically bargain hunters like to think they are 'winning' by buying items for cheaper in bulk.

"Buy 2 Rubber ducks and get the third 90% off!"

•The Impulse Buyer

Ask them "why WOULDN'T you want a rubber duck?". Impulse buyers tend to ask them the "why not?" question when it comes to purchasing items they actually don't need.

•The Wanderer

Wanderers tend to be attracted to visual appealing items on display, which nudge them to wanting to purchase it. They're the infamous window shoppers, so it is key to display the rubber ducky in a very attention grabbing way.

•The Habitual/Seasonal Buyer

Rubber duckie can be advertised as "ready for different seasons". Decorated with holiday special outfits, easy to target seasonal buyers, especially those who love decor!

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•For the types of buyers from the video, suggest your ad strategy (big idea) - what to say to each of them to buy the product.

•

•The Need Buyer

•The Bargain Hunter

•The Impulse Buyer

•The Wanderer

•The Habitual/ Seasonal Buyer