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-remarketed as the "common mans color"
-home depot, hooters, nickelodeon, amazon, Hermes. Are a few companies that have utilized orange for their marketing

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What's the first thing that comes to mind when you think of the color orange? If you're like most of us, it's difficult not to think of that refreshing fruit is known for its daily dose of good ol' Vitamin C to ward off the common cold. How about when you're skimming through your social media stream? Does a flash of orange make you stop and take notice? Although more gentle than the attention-grabbing nature of red and yellow, orange branding inspires and creates enthusiasm - suggesting a feeling of fun, optimism, and adventure! Being that the color orange stimulates conversation and imparts a message of affordability, ornage branding is beneficial for restaurants, hotels and other brands trying to reach that millennial market, especially when marketing through social media. How we perceive and interact with our world is largely impacted by the colors that surround us. While going largely unnoticed as we go about our daily lives, the psychology of color and social media branding is continually affecting consumers on a deep level, especially when it comes to a daily content marketing strategy The colors that a company chooses to represent their brand can affect the mood, feelings, and behavior of their target consumer and influence whether or not a brand will become part of their selection set. The following infographic takes a glance at the many variations of orange branding, from its positive and negative meanings and use around the globe to its effect on brand storytelling.

Within this infographic on orange branding, the following topics were covered:

Positive Meanings for Orange Branding in Business

Adventurous, risk-taking, vibrant, flamboyant, stimulating to the senses, affordable, warm, sociable, optimistic, enthusiastic, cheerful, self-confident, independent, extroverted and uninhibited, exhibits creative flair, warm-hearted, agreeable and informal

Negative Meanings for Orange Branding in Business

Superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, cheap, unsociable, and overly proud

Variations of the Orange Branding

Peach: Conversational, Etiquette, Easy-Going
Golden Orange: Vitality, Self-Control, Encouraging
Amber: Confidence, Arrogance, Self-Esteem
Burnt Orange: Pride, Tension, Self-Assertion
Dark Orange: Opportunistic, Overly Ambitious, Self-Serving

Global Use of Orange Branding

Western: Associated with being affordable or inexpensive. Halloween when combined with black.
Ireland: A religious color for Protestants.
Netherlands: Color of the Dutch Royal Family.
Thailand: The color of Friday.

Orange Branding Used to Express Affordable

The color orange communicates something is affordable yet of reasonable quality. Being that it also reflects sociability and being warm-hearted, orange branding works well for companies wanting to express stellar customer service on a budget. Companies using orange in their branding efforts: Amazon, Home Depot, Hooters.

Orange Branding Used to Convey Adventurous

Orange is an appealing color which facilitates the extrovert and risk-taker in all of us. Vitalizing the senses, this color encourages adventure and discovery. These attributes make the color orange a popular choice for sporty outdoor brands. Companies using orange branding: Timberland, Harley-Davidson, Cincinnati Bengals.

Orange Branding Used to Communicate Fun & Enthusiastic

The flamboyance and vibrancy of orange branding make it a natural choice for brands wanting to express their self-confidence and optimistic energy. Companies using the color orange in their branding: Nickelodeon, Fanta, Mozilla Firefox.

Opposite of the Color Orange

The opposite of orange is the color blue. They are exact opposites on the color wheel, and when combined together, they become a dark, brownish-green. One of the most commonly used complementary color schemes due to its subtlety.

Why ImagiBrand Didn't Choose Orange

ImagiBrand decided not to choose orange as our corporate colors because we wanted to avoid the danger of being misperceived as overbearing, cheap or even arrogant. Although the color orange has many exciting and creative attributes that would have worked well for our company, we felt the risks inherent with using orange far outweighed the benefits.

Why We Love Our Colors

We chose to use the colors magenta, black and white as our corporate colors to reflect our fun and imaginative approach to branding while remaining professional and sophisticated.

The ImagiBrand Psychology of Branding with Color Series

ImagiBrand has created a full series of infographics on the impact various colors can have on consumer perception of a brand. The entire series includes the following:

* The Psychology of Red Branding
* The Psychology of Blue Branding
* The Psychology of Yellow Branding
* The Psychology of Orange Branding
* The Psychology of Green Branding
* The Psychology of Violet Branding
* The Psychology of Brown Branding
* The Psychology of Pink Branding
* The Psychology of Black and White Branding

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The Psychology of Orange Branding [infographic]

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What's the first thing that comes to mind when you think of the color orange? If you're like most of us, it's difficult not to think of that refreshing fruit is known for its daily dose of good ol' Vitamin C to ward off the common cold.

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fluctuating between secondary color and not a color at all.
Binaries
Left out of color classification tables
equality of colors
"uneasy status of orange"

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--the spice is made from the female sex organs of the saffron plant. The stigmas are where the color is collected.
-There is a very short window in which saffron can be harvested, that is why it is so expensive.
-Used as dye, paint, and beauty remedy.
-Most expensive spice in the world
-process cannot be mechanized, and it takes between 31,800 and 45,500 flowers to make 1 pound of spice.
-tastes sweet, bitter, and pungent
-extreme wealth, in the past the punishment was death for stealing it
-Buddhist robes
-National flag of India, represents courage, sacrifice and the spirit of renunciation"
also "
-wanted to inspire leaders to be "indifferent to material gains and dedicate themselves to their work"

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The house of orange
Orange is the color of the Dutch ruling family
-very early example of color branding
-compared to a sunny mandarin shade, or carrot.
-Carrots were originally purple and yellow, but were selectively breeding to get orange.
-New York was once named New Orange by the Dutch in 1673

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The Secret Lives of Color by Kassia Clair

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The Secret Lives of Color by Kassia Clair

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-originally called portmanteau giolureade or yellow-red
-Kandinsky wrote  "Orange is like a man, convinced of his own powers." describes orange as "red brought nearer to humanity by yellow"
-Used to draw attention to potential danger
-Linked to Protestantism and protest in Ireland.
-Wasn't seen as a separate color until pretty recently.
-Used in impressionist paintings to capture sunlight
-A Clockwork Orange

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I guess I was thinking about orange when I made this padlet...

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I guess I was thinking about orange when I made this padlet...