# data[].attributes.headline
This prospect is an alumnus/attendee and does not care about BSU at all.

# data[].attributes.subject
This prospect is an alumnus/attendee and does not care about BSU at all.

# data[].attributes.headline
This prospect is an alumus, attendee, or graduate who is very unhappy with their BSU experience.(Let's assume that this prospect is respectful and not too angry to have a conversation with.)

# data[].attributes.subject
This prospect is an alumus, attendee, or graduate who is very unhappy with their BSU experience.(Let's assume that this prospect is respectful and not too angry to have a conversation with.)

# data[].attributes.headline
This prospect has specific interests such as the public radio or the chamber music society. These are usually dues, not donations.

# data[].attributes.subject
This prospect has specific interests such as the public radio or the chamber music society. These are usually dues, not donations.

# data[].attributes.headline
This prospect is going through a stressful situation that is straining their wellbeing and finances. This could be an illness, unemployment, etc. 

# data[].attributes.subject
This prospect is going through a stressful situation that is straining their wellbeing and finances. This could be an illness, unemployment, etc. 

# data[].attributes.headline
This prospect is only connected to BSU through one thing: SPORTS. 

# data[].attributes.subject
This prospect is only connected to BSU through one thing: SPORTS. 

# data[].attributes.headline
This prospect is in a transitional season of life that may not be negative, but is definitely adding stress to the prospect's finances. They may have a new baby or be moving to a new home. 

# data[].attributes.subject
This prospect is in a transitional season of life that may not be negative, but is definitely adding stress to the prospect's finances. They may have a new baby or be moving to a new home. 

# data[].attributes.headline
This prospect is no longer involved in the field in which they majored. Perhaps they majored in nursing but are now doing administrative work in an office. Perhaps they majored in French and now work at Starbucks.

# data[].attributes.subject
This prospect is no longer involved in the field in which they majored. Perhaps they majored in nursing but are now doing administrative work in an office. Perhaps they majored in French and now work at Starbucks.

# data[].attributes.headline
This prospect barely responds to your rapport. They answer with simple "yes" or "no." They do not ask you any questions. This DOES NOT mean they will not be willing to give if you ask - don't be fooled.

# data[].attributes.subject
This prospect barely responds to your rapport. They answer with simple "yes" or "no." They do not ask you any questions. This DOES NOT mean they will not be willing to give if you ask - don't be fooled.

# data[].attributes.body
talk to them about the sports they're interested in and ask for donations for the specific sport program

# data[].attributes.body
Find out what they care about (swimming, clubs, etc) and ask them to donate there instead

# data[].attributes.body
This is an emotional response so be human and give them space instead of trying 3 asks

# data[].attributes.body
if they don't talk much, try to talk about your BSU experience and how you've been impacted

# data[].attributes.body
Adjust the ask ladder and make it through all three asks

# data[].attributes.body
In every question, relate it back to yourself and your BSU experience and try to spark their interest

# data[].attributes.body
Try to still be super positive and give your insight on BSU

# data[].attributes.body
Determine what they are most passionate about and direct your ask to that rather than the program they graduated from

# data[].attributes.body
Listen to them and ask why their experience was bad. Tell them you appreciate the criticism and share your experiences with Boise state to try and give them some positive aspects to Boise state. Try and find one aspect of the college they enjoyed and invite them to support a fund or scholarship to help future students have a more enjoyable time at Boise State.

# data[].attributes.body
Rephrase questions in a way that prevents yes no answers as much as possible

# data[].attributes.body
Talk to them about something else that might interest them outside of those scholarships, like the food pantry

# data[].attributes.body
Apologize and explain that BSU is trying to improve that in the future and give examples of new buildings or advancements at BSU

# data[].attributes.body
I remember Cation told me that sometimes it works to ask them to donate to a specific place in order to improve the experiences of other future students. Not always successful, but can be

# data[].attributes.body
Focus on aspects on campus that relate to those specific areas of interest, i.e. Morrison Center or the Library

# data[].attributes.body
Maybe adjust the conversation to talk about how Boise State has things going on that are related to the things the like. i.e. talking about bsu music program if they like chamber music.