# data[].attributes.body
Make My Trip
Financial-

1. Salary increase
2. Pormotions
3. Discounted Holidays, medical claims, gym memberships
4. Shuttle service to and fro from work
5. Broadband expense

Non financial-
1. Open leave policy
2. Maternity/ Paternity Benefit

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Ralph Lauren
Financial benefits -
- Health & Life insurance benefits
- Lifetime discount to all employees in good standing with 25 or more years of service.
- Financial protection & Assistance - Ralph Lauren Employee Relief Fund (ERF)
- Scholarship program provides an opportunity to receive financial assistance for external learning courses that support career development and the strategic priorities of the business.
Non-Financial Benefits -
- THRIVE is a global wellness program that supports employees’ goals for social, physical, emotional and financial wellbeing.
- To give employees an opportunity to step away from work to refresh and renew, eligible employees can take a 2 or 4 week sabbatical leave at 100% pay when reaching a milestone anniversary.

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Apple-
Financial rewards-
1. Health and Life insurance.

2. Long term care insurance.

3. Employee stock purchase plan.

4. Financial education seminars.

5. Flexible spending accounts.

6. Short and Long-term disability coverage.

7. Tuition assistance.

8. Paid vacations and Holidays.
Non financial awards

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M.H Alshaya Co.
Financial Rewards-
1.Perquisites
30% discount on all alshaya brands for employees on any regular purchase and 10% discount on sale items.
2. Paid sick leave
3. car allowance
4.Free education for students
5.Health Insurance
6.Comission for each brand if new financial target is attained.
7.Bonuses are incorporated by analysing an employees performance every 3-4 years, if no progress is made there sector is changed.
8. Stock options are provided to employees on managerial or VP posts , as a replacement of a commission.

Non financial Motivation-
Employee Participation- every 6 months a meet is organised for departments in hotels with a lunch organised. Here in the discussion the head of the department addresses all the achievement they made as a group and reward them with a get together. here new ideas also come in light.
Career advancement - the employees are allowed to search on new skills that will boost their brand and programs related to them. these types of efforts are encouraged and funded by the organisation.

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Walmart
Financial Rewards:

Gave all full time employees a $300 bonus and part-time employees a $150 bonus to recognise them for their work during the pandemic

Subsidised higher education for employees who have not gone to college yet

Non-Financial Rewards:

Health benefits for married and non-married couples of the same gender

Cross-pollination: managers from different departments switch with each other in order to feel challenged

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ZOOM video communication:

Non- Financial Rewards:
1. Introduce a company-wide recognition program
2. Engage with community/not-for-profit partners
3. Rethink learning & development opportunities
4. Offer extra paid or unpaid leave entitlements
5. Offer flexible working arrangements

Financial Rewards:
1. salary increases
2. Free medicare services/ health check-ups
3. College plan (tax-free college saving)
4. Free dental & vision for employee & dependents
5. Wellness/Fitness reimbursement
6. Good working space
7. travel subsidies
8. staff discounts at stores and restaurants

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KPMG
Financial
During the beggining of covid, KPMG offered it s employees free wifi and work chairs for a more than a month to ensure they had the right faciities to work during the pandemic.
Paid sick leave
Paid vacation
Non-financial
Flexibility of working hours and breaks
Casual Friday's - employees dont have to wear suits or formal clothing.
Off-site events -=

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NETFLIX
Financial -
Netflix believes that it's more motivating to employees to have the highest salary possible than to have average salary paired with bonuses. Netflix offers employees a yearly allowance of up to $15,000 to cover their health care, including medical, vision, and dental plan premiums. If employees don't use the full allowance, they can get up to $5,000 back. There is one medical plan offered through Kaiser and three plans through Collective Health + Anthem.

Non Financial -
Salaried employees can take as many vacations as they want as there are no real vacation policy. The company doesn't care how many hours the employees work unless they get the work done. Employers can decide how much their pay is cash or stock.

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Microsoft-

Microsoft often motivate their employees using the Elton Mayo's motivation theory.

Financial

Comprehensive healthcare coverage

Salary increase

Promotions

Compensation on the travel to and from work

Non-financial

Work life balance

Flexibility

Transparency between the employees

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Google
Non-financial
-Providing autonomy with "20%" policy
-Flexibility to chose projects
-Amenities available to employees at the offices, eg. car wash, gym, doctor etc
-Lunches and dinner available at office
-Employee Forums

Financial
-

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Virgin Group
Non financial motivators:
- Flexibility in working schedules for better productivity and motivation
- Calendar annual leave- policy that allows unlimited annual leave for employees
- Training: Regular training sessions that increase motivation  through higher understanding of the brand itself. The idea of career development and skill augmentation leading to motivation

Financial motivators:
- Bonuses: a traditional method of motivation that Virgin group adopts to motivate employees and have them aware of their recent performance in order to be motivated about their good work ethic.

- Staff has opportunities to have shares in the business

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Nestle
financial motivators:
- salary increase
- profit sharing
- incentive travel
- paid time off

non-financial motivators:
- autonomy
- flexibility
-

# data[].attributes.body
There are many ways in which companies motivate their employees financially and non-financially.

The following are the ways in which Google motivates their employees financially:

- Giving reimbursement of up to $5000 to employees for legal expenses.

- Google's Adoption Assistance - This includes financial support of upto $13570 for adopting a child.

- The father and mother of the newborn are given expenses of a maximum of $500 for take-out meals in the initial 3 months they spend at home with the baby - These are also known as the Take-out Benefits.

The following are the ways in which Google motivates their employees non-financially:

- Maternity benefits of a maximum of 18 weeks off at about 100% pay.

- On-site car wash, oil change, bike repair, dry cleaning, gym, massage therapy and hair stylist are available at the company's headquarters in Mountain View

- At the Googleplex, there's an onsite doctor and free fitness center and trainer and facility to wash clothes among other benefits.

- Lunch and dinner is available free of charge, In addition, an assortment of delicious but healthy meals are available every day, prepared by gourmet chefs.

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A torch helps one to follow and find a path and a leader inherits similar qualities. Where in they have to find a solution or implement anything in favour of their followers.

# data[].attributes.body
a torch helps you in figuring a way out, just like a leader leads a team and guides towards the business' mission and vision

# data[].attributes.body
A torch helps guide us through the dark. Similarly, leader help guide the employee by motivating them and supporting them.

# data[].attributes.body
A torch represents a leader as it shows a path in times of darkness. It shows unique opportunities and pathways that can not be seen by everyone.

# data[].attributes.body
an elastic band is like a situational leader as it can adjust to situations accordingly.

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An elastic band is flexible band can can adapt to situations and to the need.They can grow and then shrink back on demand.

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Product - torch

A torch is something which provides light and enables people to see in dark places. Similarly, a leader holds the torch for his/her members and guide them to their final goal.

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A rubber band symbolises an item that can hold things together and change its shape according to the situation. Therefore it represent a leader who is extremely flexible and is able to hold the company together.

# data[].attributes.body
The rubber band refers to a Laissez-Faire type of leadership, as the rubber band is highly flexible, and leaders who undertake the Laissez-Faire type of leadership are flexible towards their employees.

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Elastic Band - An elastic band represents a leader who is able to adapt to changes quickly. I would relate this to situational leadership as leaders adapt to the situation at hand and choose which leadership style is appropriate.

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A rubber band relates most to a situational type of leadership as like the rubber band which can be twisted, turned, moulded to whatever use that is required. Be it to tie hair, use as a catapult, the same way a situational leader must change it's leadership strategy based on the need that is required.

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Yoyo: This product symbolizes leadership and management because it can get back up after it rolls down. This is symbolic of any worthy leader, because a leader with management skills knows how to get back up when down, as in they know how to adapt to, handle and overcome a loss/downfall/failure.

Rubber band: A rubber band always comes back to its normal form after being stretch, which is similar to someone with good leadership and management skills, knowing how to handle change/discomfort in the market and business situation and coming back to normal after being faced with  adversity.

Torch: This product symbolizes leadership and management because it always sheds light in the dark, and having the ability to see the good in a bad situation, or light in the dark is an important leadership and management skill.

# data[].attributes.body
Product - torch

A torch is something which provides light and enables people to see in dark places. Similarly, a leader holds the torch for his/her members and guide them to their final goal.

# data[].attributes.body
A torch, like a leader, is able to guide people and lead them to a goal destinaion by selecting the right path or making destinations; in order to enable employees to achieve their mission or vision

# data[].attributes.body
Product -  rubber band
A rubber band represents situational type of leadership, as this type of leadership recognizes the need of flexibility

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Product: Elastic Rubber Band

The Rubber band has the capability to hold things together, similar to manager who is responsible for keeping a company or a department of a company together.  Similarly, a rubber band is able to snap back into shape when pulled, snapping back into normal is a skill a leader must have to snap back when faced with adversity.

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Product- Torch

I am of the belief that teamwork makes a dream work. It is important to have diverse points of view and perspectives. It is important to have a leader who can make sure that all team members agree with each other’s points and also guide them when they need some direction. A torch symbolizes direction and light towards making a good decision. Part of leadership is helping out team members to decide whether or not a decision is correct. The torch would act as a guiding light to support and protect the core ideals of the team.

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Post your reflections on Leadership and Management here, connecting leadership to a torch or a yoyo or an elastic band. 

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Post your reflections on Leadership and Management here, connecting leadership to a torch or a yoyo or an elastic band. 

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cosmopolitan yogurt

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Timberland in india

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Samsung note 7

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Amazon Fire Phone

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Samsung Galaxy note 7 in 2016

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1990- Coors Rocky Mountain Spring Water

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Crystal Pepsi - 1992

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Microsoft Zune - 2006

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Oldsmobile began producing cars in 1897 and was short-lived because it lost its appeal according to General Motors.

Citation: https://www.investopedia.com/terms/p/product-life-cycle.asp

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1993 — Apple Newton

The Newton is held up as an example of Apple's bad old days.before it was the world's most valuable company.
Forbes says the Newton PDA flopped for a number of reasons: It price started at $700, it was 8 inches tall and 4.8 inches wide. The handwriting recognition was very bad.

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google glasses

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New Coke in 1985

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Google glasses in 2013

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Good product

# data[].attributes.body
Good marketing ensures that a product is attractive to the customers however, over time in case the product isn't up to mark, it affect the reviews of the product causing the sales to go down.

# data[].attributes.body
The four P's of a business all play a vital role in its success and profit making ability. A product needs to fulfil the needs, wants and expectations of the customers. The quotes expressed helped me understand how each component plays an important part in marketing.

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A good product, and by good I mean a product that satisfies the needs and wants of the customers, is the base of a healthy and successful business, aside from marketing and promotion, because if the marketing, promotion and advertising is on point but the product lacks quality (does not satisfy customer wants and expectations), then the business will now grow and the chances of success will be less, making a profitable outcomes less likely.

# data[].attributes.body
Good marketing allows a business to gain early adapters in the in the awareness stage, but a product with comrpomised quality isn't sustainable in the long haul

# data[].attributes.body
Proper marketing with the correct strategy can help the business gain not only new customers but higher sales also. Many times, the marketing would be slightly better than the product. In that case, the business can make the most of that opportunity and focus greatly on the marketing which can boost the sales even though the product is not as good.

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A good quality product is extremely important for the business, in order for the business to have a long term success.

# data[].attributes.body
Product is something that a business revolves around which is why it is necessary that the physical product or an intangible service satisfies the needs of the consumers. However, if it does not satisfy the needs of the consumer then it would not be profitable to the business, in turn rendering it unhelpful to the business.

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Vansh-I think it is important to make a product that fills a void in the market. Although, the marketing might be good, it is important for the product to meet the customer's needs.

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Vansh-I think it is important to make a product that fills a void in the market. Although, the marketing might be good, it is important for the product to meet the customer's needs.

# data[].attributes.body
Whilst marketing and proper promotion of a product or service is extremely necessary, the value of a good product that fulfils the market need is extremely important in sustaining the product. Through the analysis of these quotes, we could learn more about opinions and examples of a marketing strategy.

# data[].attributes.body
While good marketing could help attract customers towards a product, it is important for a business to focus on creating a product which fulfils the needs and wants of customers.

# data[].attributes.body
A good advert with a bad product will not attract any customer towards buying the product due to the product not satisfying their needs. Hence, a good product does not necessarily need a good advert, it just needs to fulfill the needs and wants of customers.

# data[].attributes.body
a good quality product is needed to appeal it to the consumer

# data[].attributes.body
In todays lesson, we looked at the quotes by different business tycoons who talked about marketing and advertisement of products. This helped me understand how advertisement can sometimes benefit a bad product or sometimes not sustain too.

# data[].attributes.body
We looked at quotes by different people about marketing and advertisement. I learnt that there should be a balance between marketing and the product as one factor isn't good enough.

# data[].attributes.body
I learnt that there must be an equal balance between product development and marketing as no one factor can drive success in a company or product.

# data[].attributes.body
The product quotes allowed us to have an all-inclusive debate on different perspectives that stemmed from insightful personalities and what they believed.

# data[].attributes.body
The Quotes stated by well known business tycoons were analysed, and our opinions on the same were discussed. This exercise helped us understand the important components that run a business and help meet certain needs and wants of the consumers.

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Good marketing is important, but in order for a business to maintain sustainable customer retention it needs to also have a good product.

# data[].attributes.body
To sustain a bad or a product that is not right, there are many features to enhance. Advertisement and promotion can be part of features, but the research of the location is also important.

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I think that its not necessary for a good product to have the best advertisement as its quality, USP and product differentiation would attract the customers more rather than advertising.

# data[].attributes.body
The TED talk was about how data can be manipulated by organisations to make statistics that favor them.

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As mentioned in class, there are numerous ways in which the learning from the TED talk can be applied in realistic business scenarios. Firstly, like the speaker uses date in order to strengthen his pitch about the contents of a perfect TED talk, similarly, firms can manipulate consumer responses in order to persuade the BOD's about their strategy. Secondly, consumer feedback or market research is also key whilst making policies and therefore is vital to multi - national corporations.

# data[].attributes.body
the TED talk portrays how statistics can be used to someones advantage, its bias in showing that stats can stats can control the outcome of a business.

# data[].attributes.body
The ted talk explained how statistics can be effectively utilised to create an understanding to how to make something the best it can be, over here, how to have the best Ted Talk. In relation to businesses, we can see how statistics are a useful tool in creating new understandings and how the visual representation makes it easier to learn. However, the ted talk also showed data that was favourable to the speaker. Similarly, we can infer that data can also be unreliable and inaccurate as businesses can also tweak data to be biased or favorable to them.

# data[].attributes.body
The Ted talk talked about how data is important and how it can be presented to get a desired outcome.

# data[].attributes.body
The TED talk was a very informative  that talked about importance of data and how it can be manipulated according to the audience we are catering to. This shows how easy it is for business to manipulate the data according to their convenience. Furthermore, the data could have a lot many biases present in them which also poses the question of 'validity' of the data.

# data[].attributes.body
The TED talk was an informative way of explaining the importance of data collection and how it can be manipulated based on the audience/consumer. This links to market research really well, because a similar research allows businesses to manipulate their data based the most, which the consumers could possibly not catch, affecting the validity of the data.

# data[].attributes.body
This TED Talk was unique because it was explaining about the real life statistics related to business usage.

# data[].attributes.body
This TED Talk revolved around the use of statistics collected through market research. He discussed how data can be manipulated in order to meet the aims of a business. It used an example of reverse engineering.

# data[].attributes.body
The TED Talk was extremely informative because it spoke about the data that he gathered from a market research that was conducted and the different ways in which data can be manipulated, for instance, the idea of reverse engineering.

# data[].attributes.body
The Ted talk speaker discussed about the market research he gathered and how statistics can be manipulated to show favourable outcomes like how the most liked videos were only those who had specific words within themselves and how the speakers of those videos were given more time to speak. This can lead to the biases of data and can be easily manipulated to show different results.

# data[].attributes.body
The ted talk talked about the importance of data and the ways it can be presented in . The video also talked about how a business can manipulate the stats for their advantage.

# data[].attributes.body
The Ted talk explained the importance of data and how statistics could be manipulated to show outcomes which can e favorable for the company.

# data[].attributes.body
The ted talk mentioned how statistics can be manipulated to show favourable and biased outcomes.  This shows how easy it is for a business to use the numbers but manipulate them to portray it in a way that is beneficial to them, hence questioning the reliability and credibility of data based evidence.

# data[].attributes.body
The TEd talk speaker analysed data and statistics that can be manipulated easily to show different results

# data[].attributes.body
The Ted talk explained the importance of data and how it can be presented in order to facilitate a certain outcome. It shows how the representation of data by a business can help in reaching a desired outcome.

# data[].attributes.body
The ted talk explained how statistics can be manipulated to show different outcomes. This shows how easy it is for a business to use the numbers but manipulate them to portray it in a way that is beneficial to them.

# data[].attributes.body
The ted talk showed how statistics can be changed to show different outcomes. Businesses do this for better results and arrive at the desired conclusion.

# data[].attributes.body
The ted talk showed how easily statistics can be controlled and changed to show different results.

# data[].attributes.body
The ted talker presented the whole audience which data which could have been manipulated. It reflects how easily businesses can manipulate data and find a conclusion that they desire.

# data[].attributes.body
The TED Talk spoke about how you can make the “perfect or most desired” TED Talk just by analysing and understanding data carefully. The TED Speaker also spoke about reverse engineering.

# data[].attributes.body
The speaker discussed reverse engineering and manipulating statistics (on the TED website, in this case) to derive certain outcomes. Similar manipulation occurs in businesses, where data is sampled/engineered to establish desired outcomes

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See all the wonderful things Anandita Choudhary (Faculty Pathways Gurgaon) has made

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Investigate the extent to which businesses capitalise on contemporary events like Independence Day in their marketing campaigns. Name a few businesses that employ such strategies

Business capitalize on contemporary events such as Independence Day to maximize sales through innovative marketing campaigns suitable for the occasion. A few strategies/steps employed for the same include:
-	Understanding consumer behavior on the occasion: selling products and services that promote patriotism, for example: selling flags, other merchandise that encourages devotion to the country.
-	Running multi-front marketing campaigns
-	Hosting events (inapt amid pandemic)
-	Partnering with non-competing warm-weather businesses- opening stalls on fairs etc., selling food coupons for food courts.  

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Business capitalize on contemporary events such as Independence Day to maximize sales through innovative marketing campaigns suitable for the occasion. A few strategies/steps employed for the same include:

-        Understanding consumer behavior on the occasion: selling products and services that promote patriotism, for example: selling flags, other merchandise that encourages devotion to the country.

-        Running multi-front marketing campaigns

-        Hosting events

-        Partnering with non-competing warm-weather businesses- opening stalls on fairs etc., selling food coupons for food courts.
- E-commerce- for example, Amazon and Flipkart initiating limited time discounts on Independance Day

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Many businesses use independence day as one of their strategies to improve their marketing and sales. They not only improve their reputation through this, but they get an insight as to how they can increase their sales (revenue).
There are different ways through which the companies can do this like tapping into the customers' emotions, limited period offer, exclusive product launch etc.
Ola uses the emotion strategy. Since people love to travel a lot during the festive season to meet their family relatives and friends, Ola offers a 300 rupees discount for its first-time outstation users and also offer deals on hotel stays as Ola has partnered with Club Mahindra and Yatra.
Flipkart uses the limited period offer strategy. Flipkart Freedom Sale is something Flipkart had introduced in order to celebrate India's spirit of Independence. It only runs for 4 days and people have a limited time to buy what they want to. Setting up such a trigger pushes prospective buyers to make purchases fast, to avoid missing out on the deals.
Amazon uses the exclusive product launch strategy. Amazon, on festive seasons introduces new products and on a discounted price. This way people can get the new products for themselves or to gift it to someone else. Amazon saw huge boosts in sales due to Smartphone and had exclusive launch of various devices such as Blackberry KeyOne, LG Q6 and the OnePlus 5's Soft Gold variant. This resulted in a massive 10X increase in the sales through just their Big Indian Sale Event.

Source:
https://vwo.com/blog/indian-brands-drive-conversions-independence-day/

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Businesses capitalise on contemporary events like Independence day as a marketing strategy. National holidays are highly beneficial to businesses and bring in at-least 30% of a businesses revenue.  Businesses often implement sales and the use of pathos around celebrations, this motivate buyers to spend more money.

An example is Amazon India, an annual sale is held every year, this along with the spirit of the celebration motivates the buyers to buy things they normally wouldn’t have.

Many companies release campaigns or products centred around the celebration or its theme. For example, around independence day, companies reign emphasis on freedom, and what is means.  This marketing strategy has been seen in companies such as Bajaj Auto India that launched a campaign #RideYourIndependance which demonstrates liberty to women driving their product.
Another company that drives sales by capitalising on holidays and celebrations, is Cadbury. Cadbury releases chocolate around the theme of the celebration, for example heart shaped chocolates for valentines day and Diwali gift packages from the company.

Capitalising on contemporary events are a sure way to increase revenue and gain profits.

https://www.forbes.com/sites/cameronkeng/2018/05/23/how-entrepreneurs-capitalize-holidays-and-memorial-day-weekend-to-increase-sales/#4ed2a1d47cb1

https://www.digitalvidya.com/blog/independence-day-digital-marketing-campaigns/

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Sare Jahan Se Accha Hindustan Hamara!

Businesses capitalise their sales by marketing on national and marketing campaigns as through this; they can target a variety of audience, of that particular nation. Another example for the same is another ad about this is the ad by ParleG wherein they released a 2.5 mins long film honouring the life of a soldier, with emotional quotations like “YouaremyParleG '' showcasing how they are their supporters and sources of happiness.

One example of how businesses capitalise on events such as Independence Day was seen in how Mc Donald launched a campaign ‘Truly Indian Burger’ or how the United Colors of Benetton came back with the ‘United By’ proposition. They use different social media marketing to reach a broad range of audience by maximising on the profit.

Another company that capitalised on contemporary events like Independence Day in its marketing campaigns was a company called MotoCorp, a Delhi Based company that manufactures motorcycles and scooters. Last year, on Independence Day, they started this campaign called #HeroSalutes. The video they made showed the Heroes who fight for our country and who have caring and loving families who actively support them every step of the way. The video got more than 6.2 million views on their YouTube page and 31 million views on Facebook.

Sources-

http://www.socialsamosa.com/2019/08/topical-spot-independence-day-2019-campaigns/

https://www.digitalvidya.com/blog/independence-day-digital-marketing-campaigns/

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Investigate the extent to which businesses capitalise on contemporary events like Independence Day in their marketing campaigns. Name a few businesses that employ such strategies 

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Investigate the extent to which businesses capitalise on contemporary events like Independence Day in their marketing campaigns. Name a few businesses that employ such strategies 