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Negative Ad Campaign - How effective are negative ads?

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Negative Ad Campaign - How effective are negative ads?

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Watch the 1988 George HW Bush campaign advertisement and respond to one of the questions by POSTING or COMMENTING on a post.  Don't forget to include your name
- What is the purpose of this advertisement?
- Who might be the target audience?  How do you know?
- How does the ad play on fear?  Whose fear?  What details tell you this?
- What is the implied message?  How do you know?
- How effective is this ad?  Why?

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The Infamous Willie Horton Ad George Bush Used in the 1988 Presidential Election

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Post or Comment on a post below - Don't forget to include your name.  How do the following elements influence a voter?

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Post or Comment on a post below - Don't forget to include your name.  How do the following elements influence a voter?

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- Colors
- Gender
- Font
- Anything else?

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Post or Comment on a post below - Don't forget to include your name.  How do the following elements influence a voter?

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Post or Comment on a post below - Don't forget to include your name.  How do the following elements influence a voter?

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- Colors
- Symbolism
- Font
- Anything else?

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I've seen a lot of negative ads about Cristy smith and mike Garcia on YouTube.

ive also seen a Kanye ad recently om insta

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Michael Angelo Ruiz

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i been seeing lots of yes to this prop and no to this one, i see the white lady allot and i believe i seen mike garcia ones to but i dont really watch tv like that

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ive seen ads on youtube

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Ive seen negative ads about mike garcia on youtube.

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Milka Delgado

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Just the same Christy smith ads on youtube

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Just the same Christy smith ads on youtube

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Jorge Luna

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I've seen negative ads about christy wanting to lay off educators and about mike garcia being pro-life and a supporting trump.

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the font that they're using is the same as the joe Biden campaign

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Jorge Luna

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colors of USA flag

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They smile and use bold words to mainly persuade you and get your attention.

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Kamala's name stands out more

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kamala harris is more bold and predominant that cristy, especially cus she's behind harris.

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the colors stand out like the USA flag.

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it has the whole "top gun" aesthetic

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Maybe he wants all patriots to vote for him Michael Angelo Ruiz 

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Maybe he wants all patriots to vote for him Michael Angelo Ruiz 

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using the whole fighter pilot things makes people think there's a need for respect

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Jorge Luna

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Colors of the flag and Mike's name is in the center in large font.

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Big font for Mike garcias name

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different large font

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He makes up more crime and that was racist garbage Michael Angelo Ruiz

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He makes up more crime and that was racist garbage Michael Angelo Ruiz

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its playing to fear of people who aren't willing to do their research

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its trying to make people scared because they used one of the worst cases of this whole weekend pass where the worst case scenario happened.

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Just uses fear tactics to bring voters to his side.

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Just uses fear tactics to bring voters to his side.

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Jorge Luna

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its warning the audience that he´s not a safe person.