# data[].attributes.headline
Appendix 1: Primary Research - Ethical Clearance Checklist Supervisor Signed Form

# data[].attributes.subject
Appendix 1: Primary Research - Ethical Clearance Checklist Supervisor Signed Form

# data[].attributes.attachment_link.title
Signed off Serina McC FRA Ethical+Checklist+for+students

# data[].attributes.headline
Appendix 2: Primary Research - Focus Group Participants Signed Consent Forms 

# data[].attributes.subject
Appendix 2: Primary Research - Focus Group Participants Signed Consent Forms 

# data[].attributes.headline
Appendix 3: Primary Research Questions (Focus Group + Survey)

# data[].attributes.subject
Appendix 3: Primary Research Questions (Focus Group + Survey)

# data[].attributes.headline
Appendix 4: Primary Research - Survey Results

# data[].attributes.subject
Appendix 4: Primary Research - Survey Results

# data[].attributes.body
Results from primary research survey.

# data[].attributes.headline
Appendix 5: Primary Research - Focus Group Transcript

# data[].attributes.subject
Appendix 5: Primary Research - Focus Group Transcript

# data[].attributes.body
Results from primary research focus group.

# data[].attributes.headline
Appendix 6: The Oh Polly Customer Profile - VAL's Experiencer 

# data[].attributes.subject
Appendix 6: The Oh Polly Customer Profile - VAL's Experiencer 

# data[].attributes.headline
Appendix 7: Competitors Social Purpose & Values 

# data[].attributes.subject
Appendix 7: Competitors Social Purpose & Values 

# data[].attributes.body
House of CB, Missguided & Pretty Little Thing

# data[].attributes.headline
Appendix 9: 'For Girls, By Girls' Tagline/ Podcast

# data[].attributes.subject
Appendix 9: 'For Girls, By Girls' Tagline/ Podcast

# data[].attributes.headline
Appendix 10: The Value Proposition Canvas

# data[].attributes.subject
Appendix 10: The Value Proposition Canvas

# data[].attributes.headline
Appendix 11: The Fawcett Society Campaigns 

# data[].attributes.subject
Appendix 11: The Fawcett Society Campaigns 

# data[].attributes.headline
Appendix 13: The Socially-Aware Foundations of 'Oh Polly'

# data[].attributes.subject
Appendix 13: The Socially-Aware Foundations of 'Oh Polly'

# data[].attributes.body
This video was shown in the Primary Research focus group to investigate how brand perception can change amongst Gen Z once they relate a brand to a social purpose.

# data[].attributes.headline
Appendix 15: 'Oh Polly's' social media following 

# data[].attributes.subject
Appendix 15: 'Oh Polly's' social media following 

# data[].attributes.headline
Appendix 16: 'Oh Polly's' Instagram Engagement 

# data[].attributes.subject
Appendix 16: 'Oh Polly's' Instagram Engagement 

# data[].attributes.body
The engagement rates were collected from the previous 5 Instagram posts from 'Oh Polly' on 12/08/20

# data[].attributes.headline
Appendix 17: The Benefit's & Risks of a pop-up store

# data[].attributes.subject
Appendix 17: The Benefit's & Risks of a pop-up store

# data[].attributes.attachment_link.title
Appendix 17 The Benefits and Risks of a pop up store

# data[].attributes.headline
Appendix 18: Glossier Pop-up Store Comp Shop

# data[].attributes.subject
Appendix 18: Glossier Pop-up Store Comp Shop

# data[].attributes.body
Personal Shopping details, Colour Theory and CRM Strategy.

# data[].attributes.headline
Appendix 20: TikTok Boom in users since Covid-19 

# data[].attributes.subject
Appendix 20: TikTok Boom in users since Covid-19 

# data[].attributes.body
Source: Statista. 2020. Tiktok Monthly Active Users UK 2017-2020 | Statista. [online] Available at: <https://www.statista.com/statistics/1125306/tiktok-monthly-active-users-uk/> [Accessed 30 June 2020].

# data[].attributes.body
Report, Presentation and Moodboard