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Blogger allowed us to collate all the research we had done individually into one place in a creative, visual and vibrant way due to it's cross media convergence capabilities. By looking at each others blogs, we were able to figure out the ideas we each had for the music video and put the together.

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Out of all the web 2.0 tools we used, google was by far the most significant. Most of our decisions such as target audience and how we should lay out our album cover etc. was impacted by the group and individual research we made using the google site.

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(A screenshot from the Pinterest app on my phone)

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The short clip below shows how we used Pinterest to create mood boards of costume ideas for our artists. By having these mood boards online it allowed us to be able to share it with each other by adding 'members' to the 'pin boards'. The technological convergence with mobile phones, since the site has an app made it able for me to view these pin boards straight from my mobile phone, hence making the usability of Pinterest very easy.

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The most important thing we had used YouTube to upload was our steal-o.

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We used the latymermedia2014 channel to upload clips. By using an account we could all get access to, it meant that anything we uploaded would be available for us to view and use on our blogs.

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As you'll see from the short clip below, we used YouTube heavily during the research stage to look at other music videos that helped inspire us during the planning stage of pre-production.

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Benefits of using Facebook during planning stage

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Benefits of using Facebook during planning stage

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Facebook, although not our main platform for group communication, was a great way for us to send multimedia messages during the planning stage of any advances we had made individually on pre-production decisions

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(An example of me sending parts of the steal-o I had just finished editing unto the group chat)